Marketing, Event and Experiential Marketing, Operations, Leadership

Matthew W. Stoll ● *

Matt Stoll

**** ****** *** / *********, ** 53226 / 414-***-**** / ***********@*****.*** Professional Profile

A dynamic, strategically rooted leader with a magnetic approach towards inspiring teams to derive, plan, and execute complex, integrated marketing programs that exceed objectives on behalf of iconic brands. Based on rich business experience, excels at forging effective internal and external relationships via on brand and on trend thought leadership and creative thinking. Respected as a ‘full landscape’ thinker able to drive measurable, actionable, sustainable, as well as efficient initiatives via extensive operational and logistical experience.

Areas of Expertise

Brand Marketing Strategy ● Field Marketing & Experiential Execution ● Strategic On-Premise, Off-Premise & Trade Partnership Management ● Team Leadership & Motivation ● Sponsorship Development, Activation, & Valuation ● Integrated, Sports, Digital, & Event Marketing ● Traditional & Digital Consumer Research ● Vendor & Agency Relationship Management ● Operations & Logistics Management Professional Experience

Stoll Group MKTG – Milwaukee, WI

Founder/President 2016 – Present

Stoll Group MKTG is an expertly focused experiential & event marketing consultancy that strengthens and supplements top brands and agencies with strategic, operational, execution, and measurement services. GMR Marketing – Milwaukee, WI 2004 – 2016

GMR Marketing is a significantly awarded global engagement marketing agency that creates unforgettable consumer passion based experiences across sports, music, entertainment and lifestyle. They are active in 70 countries, covering every continent from 16 offices in 9 countries. Senior Vice President 2013 – 2016

Led and accountable for a cross functional team of 50 corporate and 600 field employees that executed experiential brand marketing programs on behalf of Marlboro, Parliament, Skoal, Copenhagen, Red Seal, Black and Mild, Benson & Hedges, & MarkTen E-Vapor.

• Oversaw financial and partnership management of $50 million in annual client investment across 24 unique statements of work

• Reached over 1,000,000 Adult Tobacco Consumers annually via a comprehensive 45 market on- premise consumer engagement program, multi-market, multi tour event programs, and an off- premise retail intercept program

• Championed the genesis of a consumer centric impact research and insights study that realized a year over year increase in consumer opinion and purchase intent via 30 unique quantitative & qualitative metrics

• Provided guidance and oversight to the development of the PEAK learning system, a proprietary system that develops, manages, and documents over 175 standard operation procedures and training modules to align with tobacco category marketing compliance regulations Matthew W. Stoll ● 2

Vice President - Client Management 2012 – 2013

Managed and developed a team of 12 marketing professionals to design, service and implement custom strategic marketing initiatives for Marlboro, Parliament, Skoal, Copenhagen, Red Seal, Black and Mild, Benson & Hedges, & MarkTen E-Vapor.

• Re-invented the strategic planning process to better service client and drive cost & time efficiency for 16 annual strategic planning/overlay cycles

• Key contributor to the development of Skoal and Copenhagen’s brand re-architecture

• Provided guidance and oversight to the development of a proprietary and intuitive automated tracking system that manages over 1,500,000 units of inventory to a 0% shrink as well as all aspects of the field employee management

Senior Account Director - Client Management 2011 – 2012 Optimized and generated significant business growth of national experiential and marketing programs for Marlboro, Skoal and Copenhagen.

• Realized a 10% increase in organic business growth due to trusted relationships, creative solutions, and by optimizing multi-program wide corporate and field operations

• Lead the strategic development, design, and execution of multiple, experientially based digital consumer engagement programs

Account Director - Client Management 2007 – 2011

Managed a team of 10 marketing professionals who developed and implemented national experiential and marketing strategies within the music, nightlife, sports & event categories for flagship Altria brands including Marlboro, & Skoal, and Copenhagen.

• Significantly contributed to the increase of agency gross billings from $10 million in 2007 to $50 million in 2011

• In 2009, was recipient of the Altria Service Supplier Achievement Award which recognizes the top 1% of all Altria suppliers

• In 2009, lead the internal and external teams that implemented Altria’s complex experiential acquisition of US Smokeless Tobacco’s $14 million event infrastructure Sr. Account Supervisor - Brand Planning, Activation, and Valuation 2006 – 2007 Managed a team of 9 marketing professionals who drove all the sports and entertainment strategic development, sponsorship negotiation, activation, and valuation efforts for the Miller Brewing Company through unique brand-driven programming, as well as through alliances with NBA, NFL, MLB, NHL, NASCAR, Music Venues, Festivals, Amphitheaters, and events such as UFC, World Series of Poker and CONCACAF Gold Cup.

Account Supervisor - Miller Lite Team Sports 2005 – 2006 Account Manager - Miller Lite NFL Partnerships 2004 – 2005 Clear Channel Communications, Inc. – New York, NY 2002 – 2004 Sales Account Executive

North American Sports Group – Denver, CO 1999 – 2002 National Tour, Sponsorship Manager

Education

The State University of New York at Buffalo - Bachelor of Science – Business Administration

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