ALAN THI ESSEN
O: 805-***-****
C: 805-***-****
************@******.***
linkedin.com/in/alanthiessen
GOAL
Utilize over 37 years of Sales, Advertising and Executive Management experience to drive effective and innovative Sales & Marketing strategies across your customer base. ACCOMPLISHMENTS
• Handled over $7.2 Mil in sales to Fortune 500 Media Firms such as Cordillera, NPG, Cable One, Lin Digital, USA Today.
• Co-Created industry first, unique cookie less Targeting for Local Online Display Advertising,
“AQUA PRE-TARGETINGTM”. Allowing clients to have an exclusive media product in their markets.
• Creation and Management of Custom Client User Interface Design and implementation including Login Security, Order Entry, API links, Reporting to clients. Reducing cost and Increasing client engagement.
• Management and Approval of RFP’s and over 1200 plus Media Plan presentation(s) to White Label by our client partners.
• Expert Panelist, Borrell Associates, A leader in local online advertising research and online operations to over 700 Media companies.
• Top Sales Rep Cox Media, Central Coast California, Winner of all sales contest during tenure, Great Destinations, and Top Gun.
SKILLS
Sales, Outside Sales, Telephone Sales, Internet Sales, Contract Negotiation, Closing.
• Executive Management, GM multi-million dollar Media Services Company including direct responsibility for operations (,CRM, Research, Reporting, Placement Trafficking, Optimization, and Engineering systems and personnel)
• Top Online Audience Extension programs for Fortune 500 Media Companies. o Increasing their sales opportunities by millions of dollars in additional revenue from non- traditional advertising dollars.
Sales, Marketing & Advertising Professional
o Training to local sales reps and GM’s, and VP’s of service. o Integration of services.
EMPLOYMENT HISTORY
Aqua Media Direct, Inc: Online Display Digital Advertising. 2007-2017
• Executive Vice President, GM Media Services 2014-2017
• Vice President of Sales, GM Media Services 2013-2014
• GM Media Services, Director of Sales 2012-2013
• Director of Sales 2011-2012
• National Account Manager 2008- 2011
• Independent Sales Account Representative 2007-2008 Cox Media, CableRep Advertising: Cable Television Advertising. 2002-2004
• Account Manager 2002–2004
Key Marketing-Key Yellow Pages Telephone Directory-Yellow Pages Advertising. 1980-2001
• Founder and President 1980 – 2001
Started in 1980 in Santa Maria CA, as an Independent Publisher Grew from 1 Market to 22 Markets with over 220 Employees.