Sales Marketing

Emmanuel K. Oppong, MBA

• *** Elgar Place • **E • Bronx • New York 10475

Home: 347-***-**** Cell: 646-***-****

aczyq7@r.postjobfree.com

PHARMACEUTICAL & HEALTHCARE MANAGEMENT PROFESSIONAL

“Some people dream of success…while others wake up and work hard at it.”

Hands-on, motivational, globally oriented contributor with years of progressively challenging leadership experience, achieving or exceeding desired business outcomes. Have exceptional ability to clearly translate complex issues into actionable plans that aligned to short and long-term requirements. Establish quick rapport with clients to identify needs and formulate customized sales solutions. Uphold highest standards for ethics and quality. Effectively evaluate and proactively manage performance against relevant benchmarks. Thrive under pressure, and have International Corporate Mindset and Experience.

Specializations: Hyperlipidemia, dermatology, central nervous system, hypertension, diabetes, heart failure, respiratory/allergy, cardiovascular diseases, anti-coagulants, bone and joint therapy, arthritis, pain management, and ophthalmic. Possess comprehensive knowledge of pharmacology therapies including anti-infective, anti-bacterial, anti-viral, HIV/AIDS, vision care, pregnancy and lactation, anti-depressants, anti-psychotics, anxiety, sleep disorders, anemia, sickle cell, multiple sclerosis, cancer chemotherapy, skin management, erectile dysfunction, thrombosis, and anti-fungal.

KNOWLEDGE AREAS

•Patient Counseling • Patient Drug Interventions • Regression Analysis • Customer Segmentation •Strategic Planning •Policy Development •P&L •ROI measurements •Promotional Contracting• Market Analysis •Prospecting •Relationship Building •Presenting •Negotiating & Closing •FDA/EPA/Industry Compliance •Sample/Inventory Management •Events Planning •Managed Care analytics • Physician/Medical Professional Training •Troubleshooting •Optimization & Supporting Marketing Business Applications •Account Management •Managed Markets •Marketing Mix.

EDUCATION

Master of Science – Business Intelligence &Analytics Presently

Erivan K. Haub School of Business, Saint Joseph’s University Philadelphia, Pennsylvania

Executive MBA – Pharmaceutical Marketing & Healthcare Management 2010 - 2012

Erivan K. Haub School of Business, Saint Joseph’s University Philadelphia, Pennsylvania

Bachelor of Science – Psychology / Biomedical Science 2005 - 2009

State University of New York at Buffalo Buffalo, New York

Associate of Science – Pharmacy Technologist 1998 - 2001

Kumasi Polytechnic Kumasi, Ghana

Additional courses, seminars and workshops include:

•International Corporate Experience in Spain • Marketing Excellence – Public Relations • Demand Solutions – Forecasting • HIPPA Rx Privacy Training, • Management of Drug Supplies Certification.

CAREER TRACK & PERFORMANCE DRIVING FORCES

Benji James Corporation

Director, Jan. 2014 - Present

Monitors products, marketplace, and competitor trends and issues to identify threats and opportunities

Make recommendations and developed tactics to respond to threats and opportunities

Responsible for the development and implementation of all communication programs

Responsible for the daily activities and programs of the company

Handles all public relations programs and most public relations meetings

Manages the development of integrated campaigns such press releases of the company’s activities and news articles print advertising, digital campaigns, customer presentations, product brochures, direct mail, internet-based messaging and promotions, educational programs, and other communications

Responsible for the management of press releases and other issue-related matters

Responsible for the company’s budgeting

Handles product sales forecasts, and communicated closely with sales and planning teams to consistently achieve highly level of accuracy for product supply requirements to our partners

Responsible for writing company’s educational materials and fliers

Responsible for product marketing communication strategy, positioning, messaging, and tactics.

Becton Dickinson

Marketing Communications Specialist Jun. 2013 – Oct. 2013

Created and implemented of a wide variety of marketing communication materials and programs. Initiated development of marketing communications programs and was responsible for their execution. Managed creation and production of materials from start to finish

Routinely supervised the activities of suppliers and vendors, which often required decisions about style, content and budget. It also required management of scheduling and delivery processes. Accountable for setting own work direction and completing work tasks, with heavy coordination of graphics and mail fulfillment as well as brand and sales managers

Worked coordinating collateral by developing brochures as sales support tools, developed visual aids used in sales presentations, updated web contents, developed demonstration scripts, wrote sales scripts, did product data sheets

Optimization & Supporting Marketing Business Applications

Did web products updates as required, and designed product sales plans

Attended trade shows and did product presentations

Monitored products, marketplace, and competitor trends and issues to identify threats and opportunities

Made recommendations and developed tactics to respond to threats and opportunities

Maintain effective public relationships and work with commercial partners to communicate and ensure alignment on strategy, messaging and execution within scope of projects

Researched market conditions in local, regional and national areas, gathered information to determine potential sales of products, created a marketing campaign

Gathered information on competitor prices, sales, methods of marketing and distribution.

Rite Aid Pharmacy

Pharmacy Technician, Jan. 2007 – Aug. 2009

Marketing/Marketing Research, Aug. 2009 – Jun. 2011

Rite Aide Pharmacy, Buffalo, NY and Fall River, MA

Began with company as a client-facing Pharmacy Technician to the marketing position. Provided effective expertise and leadership, assisted the company in marketing activities focused on overall operational efficiencies, cost reduction, employee training and management, merchandise planning, and other critical objectives. Was responsible for analyzing degeneration and discriminate data, presenting findings and making recommendations to team, and to upper management.

In Marketing/Marketing Research Role;

Worked in concert with support personnel in the development of promotions and for crafting effective press releases and other marketing materials

Served as Survey Research Associate spearheading marketing research planning and execution, including concepts and product awareness and usage by customer base

Edited, pre-examined, and coded in-depth opinion polls, and assisted in the development of opinion polls and other marketing activities

Formulated and presented brief reports to the administration with potential recommendations for further activities

Worked out analytical data from national potentiality survey reports for identifying purchase objectives and outlines for trade to client direct marketers

Used multivariate measures along with degeneration and discriminate analyses to make standard consumers behavior representations.

In Pharmacy Technician Role;

Took inventory of medications, Fill prescriptions and print prescription labels

Took patients’ information and input into pharmacy computer

Received incoming calls, and made calls to insurance to resolve patient medication payment problems

Accurately filled prescriptions in adherence to tight deadlines

Maintained quality and safety, and provided customers with information as requested in use of prescription and non-prescription products

Assist in product store placement, and ensured world-class customer service to maintain loyalty and satisfaction

Controlled medication inventory to meet corporate guidelines

Filled prescription and managed customer needs

Worked a variety of schedules while managing multiple duties including taking orders of the customers

CVS Pharmacy

Pharmacy Technician, Mar. 2005 – AUG. 2006

Did accurately filled prescriptions in adherence to tight deadlines and regulations

Maintained quality and safety, and provided customers with information as requested in use of prescription and non-prescription products

Assisted in product store placement, and ensured world-class customer service to maintain loyalty and satisfaction.

Controlled medication inventory to meet corporate guidelines

Filled prescription and managed customer needs

Worked a variety of schedules while managing multiple duties including taking orders of the customers.

Gokals Healthcare

Brand Management Assistant, Marketing & Sales, Feb. 2001 – Dec. 2004

Played a leading role promoting products to achieve market share growth and profitability despite brand downsizing

Monitored the competitive landscape of products in which your brand resides and competitors

Developed strategies to exploit market opportunities over competitors

Executed those strategies with the help of a cross-functional team

Delivered the sales volume, market share, and profit projections

Implemented over 200 marketing activities, and assisted in brand development and awareness requirements to identify new customers and markets

Prepared product sales forecasts on a monthly basis, and communicated closely with production and planning teams to consistently achieve highly level of accuracy for product supply requirements to various sales channels

Assisted in managing retail merchandising solutions and systems to achieve a 20% increase in market share

Developed, coordinated and implemented integrated sales and marketing communications programs that delivered messages that are more consistent and preserved brand preference

Developed and recommend final marketing plans and budgets, product positioning and pricing to marketing management to maximize profit contribution to achieve top line revenue goal of divisional sales.

Managed administration of marketing activities of advertising budget and analyzed profitability trends and growth.

Ghana Health Services

Pharmacy Technologist / Health Care Educator, Jan. 2001 – Dec. 2004

Interfaced directly with patients, dispensing medications, educated patients on good health practices, and surveying patients to facilitate medication compliance.

Numensh Pharmaceutical Sales, Inc.

Pharmaceutical Sales & Marketing Representative, Feb. 1999 – Dec. 2001

Supported critical sales and marketing activities, with strong focus on emerging diseases and healthcare trends

Duties included marketing analysis, brand management, pricing, competitive intelligence gathering and utilization, and the development of quarterly training to maximize sales force performance

Evaluated targeted consumer segments and provided recommendations in marketing and selling strategies

Planned and managed key product launches successful in improving market share, and helped to develop new production promotions to increase brand and company loyalty

Assisted in development and implementation of both short and long-term strategic product plans for assigned region. Efforts increased annual sales in excess of 10%

Managed the launch of retail merchandising solutions and systems that increased our market share and determined consumer promotions programs effectiveness of driving trial and/or loyalty profitably.

CERTIFICATES & LICENSES:

• Basic Life Support (BLS), American Heart Association 2014-2018 • HIPPA Pharmacy Responsibility Certification 2005 –Present • Dimensions of Professional Selling Certification 2006-Present • Export Management Systems Certification 2007-Prtesent • Providing Constructive Feedback Certification 2007-Present • Strategic Selling Certification 2006-Present • Pharmacy Business Initiative Certification 2006-Present • Inventory Management Certification 2002-Present • Drug Supply Management 2002-Present • Pharmacy Technician Certificate 2005-Present

RESEARCH:

Student Research Assistant in 2008

Topic: Inflammation and sexual dimorphism in development of insulin resistance: a dual animal model comparison

Took part in an exciting research with a Pharmacy Professor Oncology Transitional Research Laboratory, SUNY, University at Buffalo School of Pharmacy, New York State Center of Excellence in Bioinformatics and Life Sciences (CoE), and Roswell Park Cancer Research Center, Buffalo, NY.

Student Research Assistance in 2009

Topic: Sexual dimorphism, weight gain and glucose intolerance in a B- and T-cell deficient mouse model.

Transitional Research Laboratory, SUNY, University at Buffalo School of Pharmacy, New York State Center of Excellence in Bioinformatics and Life Sciences (CoE), and Roswell Park Cancer Research Center, Buffalo

PUBLICATIONS:

Sexual dimorphism, weight gain and glucose intolerance in a B- and T-cell deficient mouse model.

Inflammation and sexual dimorphism in development of insulin resistance: a dual animal model comparison

PRESENTATIONS:

Ethical, Social and Legal Issues in Pharmacogenomics, March 2016

Influence of Hepatic Impairment on the Pharmacokinetics of Saxagliptin, November 2015

The Case of James Smith, Social Approach to Patient Treatments, March 2015

Global Health Group Project: Ethiopia, November 2014

LEADERSHIP EXPERIENCE:

Kumasi Polytechnic, Kumasi, Ghana

Served as President Aug. 2000-June 2001, Organizing Committee Leader Aug.1999-June 2000, and Member, Independent Student Electoral Committee from Aug. 1998-June 1999 of the Student Pharmacy Technicians’ Association of Ghana at 3, 2, 1 years respectively.

COMMUNITY SERVICES:

American Foundation of Suicide Prevention

Out of the Darkness Community Walk, NYC

American Diabetes Association

Feria de Salud Sobre la Diabetes, Bronx, NY

American Red Cross Society, Buffalo, NY

Blood Drive and Office Help

American Cancer Society, Buffalo, NY

Office Help

Friends of Rivers and Water Bodies, Kumasi, Ghana

Organizer

Reach Child with Information, Communication and Technology (RECIT), Obuasi, Ghana

Founding Member.

ORGANIZATIONS & ASSOCIATIONS:

• Member – Project Management Institute USA 2012-Present • Member – American Marketing Association, USA 2012-Present • Pharmacy Technicians Association of Ghana 2001-Present • Certified Pharmacy Technicians Association, USA 2005-Presnt • Commonwealth Pharmaceutical Association, UK 2002-Presnt

COMPUTER COMPETENCIES:

Adobe Creative Series: ActionScript, Macromedia Flash, DreamWeaver, InDesign, Illustrator, Photoshop • Fireworks • Excel • PowerPoint • Publisher • Project • Word • Sales Force Automation • Access PageMaker • Windows • Linux • UNIX • DOS.

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