Experienced Emaiil Marketing Manager

RACHEL M. KOPELOW

*********@*****.*** • 954-***-****

Ability to Identify & Troubleshoot

Achieve Target Marketing Goals Compile & Analyze Data Customer Focused Results Driven Strategic Thinker SUMMARY OF SKILLS

Email Marketing Manager

DailySale.com – Pompano Beach, FL

July 2016 – Present

• Strategize, manage, deploy, and report promotional ad hoc marketing campaigns while increasing revenue an average of 35% YOY through testing and redesign.

Email Marketing Coordinator

Fanatics, Fanatics Authentic, SportsMemorabilia.com

& multiple Fanatics platforms – Fort Lauderdale, FL October 2013 – July 2016

Helped lead a scalable email program while cultivating emotional ties & making an impression with customers through an immersive experience and personalization.

• Increased email revenue an average of 20% YOY.

• Responsible for email creation, deployment,

deliverability monitoring, segmentation & tracking.

• Conceptualized and initiated tests (subject headers, email copy and creative, offers and landing pages) to continually improve key metrics (open, clicks, leads, conversions) across campaigns.

• Maintained day-to-day relationships with external partners to advance the sophistication of the email marketing program.

• Analyzed post-campaign data weekly & monthly,

providing a detailed routine report of business KPI’s. Prior experience in hospitality, account and customer relationship management.

WORK EXPERIENCE

• Fanatics, Email Marketing Coordinator – Met

& exceeded tangible and intangible quarterly

goals including implementing welcome series,

triggered emails, lead generation, increased

performance metrics & launching preference

center.

• Smashburger, Local Store Marketing

Manager, Boca Burger Battle – Managed all

event logistics to participate in live cooking

competition serving for over 600 people.

• International Event & Exhibition

Management: Coordinated mailing lists, RSVP’s

and press releases for multiple wine tours

consisting of up to 450 attendees.

• USA Transportation, Super Bowl 2010 –

Managed a portfolio of high end executives and

NFL Association clients during NFL Award

Show, Super Bowl & other surrounding events.

PROJECTS ACCOMPLISHED

EXACT TARGET BRONTO GOOGLE ANALYTICS MICROSOFT EXCEL USER EXPERIENCE Concentration in Marketing

Florida State University, 2006

Tallahassee, Florida

KNOWLEDGE

Bachelors of Science, Business Administration

Florida State University, 2006

EDUCATION

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