Manager Marketing

Brand Strategy / Design

Event Marketing

Consumer Promotion

Sponsorships

Shopper Marketing

Integrated Programming

Digital Marketing

Strategic Planning

Project Management

Client Relationships

Presentation Development

PROFILE

CONTACT EXPERIENCE

204 Walthery Ave.

Ridgewood, NJ 07450

(c) 201-***-****

***@**************.***

SKILLS

LOT 52 MARKETING

Principle, Consultant, 1 year

Marketing specialist providing development of brand strategy and execution of results-driven, consumer-focused marketing plans for both large and small companies: BCEX/beIN SPORTS

• College Football Mobile Showroom, 20 City Tour

GameCo

• Launch plan for large-scale product launch in Las Vegas CIVIC

Vice President, 5 years

Agency leadership for multiple high level client programs: Verizon

• Consumer Electronic Show (CES) 2012, 2013 and 2014

• Developer Community Conference 2011

• Destination Store Grand Openings

• Cloud Beta Launch Announcement

• Fashion Rocks Social Media Fabric

Generation Tux/zTailors

• Dreamforce launch

• First CoupleTM of 2016

Other Clients: Playboy, NBC Universal

MOMENTUM WORLDWIDE

Vice President, 3 1 2 years

Agency Leader for multiple high level client programs: Johnson & Johnson

• Consult to the J3 team at Universal McCann for the J&J Beijing Olympic Games national and account specific executions

National Parks Conservation Association (NPCA)

• Strategic brand identity refresh, messaging and creative

• Event execution of a multi-media concert in Central Park, Other Clients: Ferrero USA, General Mills, Unilever, American Express and Kraft

Proven marketing leader with accomplishments across a full range of disciplines. Background includes extensive work in classic packaged-goods branding, promotion, event marketing and strategic leadership with Fortune 500 Brands.

Passionate about using this experience to help brands build awareness and growth. AMY LaFRANCE

MARKETING PROFESSIONAL

www.linkedin.com/in/amy-lafrance-9698716/

A

EDUCATION EXPERIENCE

Auburn University

Auburn, AL

Bachelor of Arts

Psychology

Sociology, Religion, History

AWARDS

RECKITT BENCKISER

Sr. Promotion Manager

1 1 2 years

Clearasil, Veet, Old English, Easy Off and Lime Away

• Led promotional strategy, planning and execution for a category of consumer brands

REVLON

Sr. Product Manager

1 year

Revlon Hair Color

• Developed and implemented the plan for a projected

$60,000,000 brand launch in the hair color category Revlon Color Cosmetics

• Developed product and national promotional programs for 11 limited edition products including advertising, PR and in-store displays

CONAGRA FOODS

Integrated Marketing Manager

2 years

Hunt’s Canned Tomatoes, Hunt’s Ketchup, Gulden’s Mustard and Hunt’s BBQ Sauce

• Led consumer promotion strategic direction and

executional expertise for a group of consumer brands. THE COCA-COLA COMPANY

National Promotion Manager

2 1/2 years

Coca-Cola classic, diet Coke, Sprite

• Multi-year project team leader for Super Bowl, Summer and Holiday programs

• Managed partnership with Kraft Foods

• Authored Coke with Food 3-year strategic plan

• Led annual promotion planning

JOHNSON & JOHNSON

Promotion Manager

4 years

BAND-AID Brand Adhesive Bandages, Foot Care, Antibiotic, Anti-itch, J&J First Aid Brand, RoC and NASCAR Sponsorship

• Led promotional strategy, planning and execution for a category of consumer brands

AMY LaFRANCE

MARKETING PROFESSIONAL

Johnson & Johnson

Grandview Award

2000

PR Daily

Best Marketing Campaign

2015

PROFICIENCIES

Microsoft Word

Microsoft Office

Microsoft PowerPoint

Keynote

Basic Website Design

INTERESTS

Literature

Travel

Yoga

Politics

Design

Entertainment

Sports

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