Sales Manager

ALCIDES SEGOVIA

Raleigh, NC 717-***-**** aczy2c@r.postjobfree.com

REGIONAL MULTI-UNIT MANAGER

Retail management specialist with a natural aptitude for building and motivating strong sales teams. Proven successes delivering transformational performance improvements in even the toughest markets. Thorough understanding of the keys to creating great customer experience while controlling costs, maximizing inventory turnover, and driving sales growth.

KEY STRENGTHS

Store Revitalization • New Store Openings & Relocations

Staff Recruitment & Training • Management Development • Sales Performance Management

Loss Prevention • Merchandising Strategy • Inventory Optimization

Customer Engagement • Cross-Selling & Upselling Techniques

Marketing & Promotions • Graphic Design

Fluently Bilingual English & Spanish

CAREER HIGHLIGHTS

REGIONAL SALES DIRECTOR 2016 – Present

MARKET SALES MANAGER 2014 – 2016

STORE MANAGER 2012 – 2014

ASSOCIATE / ASSISTANT MANAGER 2011 – 2012

General Wireless (RadioShack)

After ranking as the #1 sales associate in the region within a month of joining the team, identified as a high potential candidate and groomed for positions management. Promoted four times in as many years and continues to be high impact contributor throughout a complex period of restructuring that includes emergence from Chapter 11 and acquisition by General Wireless.

As Regional Sales Director for the Carolinas Region, stepped up to the challenge of turning around the lowest performing region in the division, encompassing 50 locations across North Carolina, South Carolina and Virginia markets.

Spearheaded an aggressive performance improvement plan that took the region to top 10 within the first 60 days, ranking head to head in sales with much larger markets such as Washington DC.

Studied the customer experience in the store environment from end to end, and develop store-specific action plans to address everything from customer service and sales methodologies to merchandising, inventory management, staff recruitment and training, with remedies tailored to each store’s unique needs and market demographics.

Proposed a forward sales strategy to the senior executive team, which has been adopted companywide.

Elevated the brand profile to DIY and tech-savvy customer groups through special promotions, events and classes such as the “Build a Drone Event” at the Maker Faire, and STEM Education Awareness initiatives. Net result was increases to customer traffic, sales, and inventory turnover.

Drew on a background in graphic design to create attention-grabbing marketing and promotional material targeting key customer groups.

ALCIDES SEGOVIA Page 2

Raleigh, NC 717-***-**** aczy2c@r.postjobfree.com

General Wireless (RadioShack)…

Following emergence from bankruptcy protection, handpicked for a newly created position as Market Sales Manager, with the mandate to simultaneously manage a busy location while serving as a coach and mentor to 15 other Store Managers.

Worked with each Store Manager to develop and implement a performance plan specific to key metrics in their location.

Used advanced coaching techniques and behavioral analysis to pinpoint and address management issues that were negatively impacting store performance.

Demonstrated progressive sales closing techniques and tools that increased market value.

Organized bulk transaction deals on end of life product increasing new inventory into stores.

Relied upon as acting Regional Director in Eastern Pennsylvania during organizational restructuring, before earning a permanent Regional Director position in the Carolinas.

In the capacity of Store Manager, transitioned through five locations and managed them into profitability, earning a reputation as a turnaround artist with a talent for fostering an engaged and customer focused team.

12 – time Recipient of Manager of the Month

Doubled sales within one month of taking over a bottom quartile location, and created a benchmark for store transformation through improvements to merchandising, inventory management, and associate training.

Re-energized a seasoned but complacent team of associates at a second location, and led them to produce some of the highest sales numbers in the location’s history.

Took over the largest location in the region, and implemented metrics tracking, training and performance management tools that resulted in a 10% increase in sales in three months.

Steered the top performing store in the region during a challenge period of bankruptcy restructuring, and kept the location both high traffic and profitable.

Previous experience includes # years in restaurant management, automotive sales, and warehouse operations management.

EDUCATION

Associates Degree in Computer Sciences and Web Development.

The National Institute of Technical - Vocational Training (INFOTEP), Dominican Republic

PASSIONS & PASTIMES

Instrument Rating Airplane Single Engine Land • Private Pilot Airplane certification

Aero-Tech Flight Academy, Lititz PA

Blogger, warriorpilot.wordpress.com

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