Krystal Williams

**** ********* ***** **** *****, MI 48359 248-***-**** (aczxrd@r.postjobfree.com)

SUMMARY OF QUALIFICATIONS:

•Proven ability to use strategic thinking to launch new services, expand market share and achieve corporate advertising and marketing goals.

•Proficient in MS Office, SPSS Database, CM Viewer, Donovan, and Datatech/Mediabank.

•Experienced in Arbitron and Nielsen.

WORK EXPERIENCE:

Katz Media Group, Troy, MI, January 2016-August 2016 (Contract)

Sales Assistant

•Assisted account executive with support duties on high volume TV airtime sales of represented stations to agencies.

•Sold make-good packages to agencies for large pre-emptions by using ratings and research data.

•Maintained sales agreements between advertising agencies and stations.

•Handled all airtime scheduling issues.

Detroit Business Consulting, Troy,MI, August 2014-January 2015

Account Manager

•Trained and developed account representatives on various sales techniques

•Responsible for team sales production by maximizing territories within the state of Michigan

•Acquired successful events for clients to increase sales and improve productivity

•Managed team schedules and assignment of duties

Account Representative

•Achieved weekly sales targets for the National Retailer Assurance Wireless program (funded by U.S. government)

•Expanded successful territories for additional opportunities

•Updated job knowledge by participating in educational opportunities

Revolution Management Group, Novi, MI, March 2014-July 2014

Account Representative

•Sold a variety number of cable packages for DIRECTTV, which include both national and international.

•Performed specialized functions such as the use of various sales techniques to alert customers about the client.

•Prepared each customer for proper installation with appropriate paperwork and proper follow ups.

•Collected and gathered information for each field location in order to understand client demographic.

•Collaborated with managers on development of sales.

•Increased volume number of sales by consistently reaching out to new customers and diversifying packages.

Omnicom Media Group, Dallas, Texas, April 2010- June 2013

Buyer/ Negotiator

•Negotiated, ordered, and maintained broadcast, cable, and radio schedules in Tulsa, Fargo, Topeka, Columbia/Jefferson City, and Amarillo.

•Collected and monitored market information needed for efficient schedules/plans.

•Researched media channels for competitive spending and schedules rates.

•Market plan development support.

•Responsible for acquiring and negotiating added value for all schedules placed.

•Conducted quarterly post-buy analysis to ensure delivery based on negotiations.

•Clients included Mercedes, Nissan, Brinker International, Lowe’s, Cricket Communications, JCPenney and Hormel.

PHD USA (Subsidiary of Omnicom Media Group), Troy MI, August 2006-April 2010

Junior Buyer/Negotiator

•Responsible for the negotiation and maintenance of high volume local TV, Radio and Cable buys for Chrysler, Dodge and Jeep in 2 local markets and assisted on 3 additional local markets.

•Projected ratings by evaluating and analyzing research data and trends.

•Negotiated with station representatives for acceptable make-goods for schedule changes.

•Conducted quarterly post-buy analysis to ensure delivery based on negotiations.

Assistant Media Negotiator- Local Media Network

•Assisted several senior buyers with daily maintenance of major market buys.

•Input local TV, Radio and Cable schedules and revisions using Spotpak Donovan Data Systems.

•Resolved monthly billing discrepancies by working with accounting and station representatives.

Katz Media Group, Troy, MI, February 2005-August 2006

Sales Assistant

•Assisted account executive with support duties on high volume TV airtime sales of represented stations to agencies.

•Sold make-good packages to agencies for large pre-emptions by using ratings and research data.

•Maintained sales agreements between advertising agencies and stations.

•Handled all airtime scheduling issues.

EDUCATION:

University of Tennessee

•BS Journalism

•Internship at Oakridge, TN Channel 12 TV Station; wrote TV news reporter on screen scripts & performed on screen interviews

•Interviewed various students and faculty members on the nationally publicized racial “Black Face” incident at the University of Tennessee and completed a report detailing both sides of the controversy.

•Interviewed both Republican and Democratic candidates to produce a newsworthy story on candidates’ platforms during Knoxville’s 2003 mayoral election.

•Selected to represent the university in a summer study abroad program to The Universidad de Puebla in Puebla, Mexico.

•Organized various programs and events for the university and community that promoted cultural awareness. Events organized included bringing in well-known speakers, poets, and dance groups

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