Sales Marketing

Joy Antony

# *, ****** *********, *** * main, **th cross, Srinidhi Layout,

Vidhyaranyapura, Bangalore – 560097, INDIA

Resi: (91) 080 – 23645888, 080 - 23642724

Personal No. : 0091 – 934-***-****

Email – ********@**********.***

OVERVIEW

Accomplished, senior marketing professional with broad retail marketing experience, encompassing strategic planning, qualitative & quantitative research, interactive marketing, creative development, media planning & buying, database /direct-marketing, public relations, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance.

M/S TRINITY PACKAGING

Senior Marketing Manager (2006 – Till present)

Appointed to lead the entire marketing function through a turnaround. Assumed majority of responsibilities & accountabilities previously help the director of field marketing.

Led the developed and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole. This growth resulted in TRINITY PACKAGING becoming profitable in 2010, for the first time in over ten years.

Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. One such strategy drove incremental, comp sales growth of six percent in markets representing nearly 50% of system-wise sales.

Directed development of business-to-consumer, business-to-business Marketing programs that drove incremental annual sales.

Developed and implemented consumer research designed to improve results of our sales promotions.

M/S AURO MACHINES PVT. LTD.

Marketing Manager (2001 – 2006)

Promoted to lead the development and implementation of national-level, brand positioning &

general marketing initiatives.

Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.

Built entirely new staff of nine marketing professionals, following company’s acquisition and relocation.

Conducted reviews for and hired four outside agency resources (general market, direct marketing, interactive, print media ).

Responsible for design, development and implementation of consumer requirement.

Concepted a highly targeted Group Sales Solicitation program.

Designed two category & company first, national sales events, resulting in record sales and the company’s highest comp sales performance for the year.

Implemented a downloadable “On-hold” messaging system reducing store labour hours and related costs.

Directed the development and implementation of new frame merchandising strategy resulting in consistent product presentation across all states and increased ease of customer.

Controlled five outside agency partners including; general market advertising, direct marketing, interactive marketing, print placement and Yellow Pages advertising agencies.

M/S TECKNOMAC

Assistant Marketing Manager – (1998 – 2001)

Key member of strategic management team developing and implementing growth strategies, which resulted in year on year revenue increase.

Built solid working relationships with all levels of client management.

Managed marketing disciplines for Specialty Business Group and served as lead member of a cross-functional business team accountable for all business decisions and P&L.

Championed marketing programs and general business solutions resulting in increased customer traffic and sales, in a declining Host sales environment.

Spearheaded successful employee sales contests.

Employed merchandising and promotional strategies to drive record sales volumes.

M/S CLAMPWELL SYSTEMS

Field Service Engineer - (1995 -1998)

Provided engineering services to clients in the areas of structural analysis, mechanical and machine design, and scope of work.

Acted in the capacity of mechanical, development, machine design, and electro-mechanical engineer.

Develop test methods and procedures for products and machinery that included manifolds.

Implemented test methods, conducted real-time performance testing, and troubleshot design issues.

Educational Qualifications:

BA (Bachelor of Arts,) not completed

ITI ( FITTER) FROM VOCATIONAL TRANING INSTITUTE

HSC with an aggregate of 52%.

SSC with an aggregate of 65%

Inspired by the challenge of research and experimentation.

Good working knowledge of immunology.

Excellent skills in communication and collaboration.

Highly inquisitive, creative and resourceful

knowledge in using computers in Microsoft words, excel, and also in tally.

Training

UNDERGONE TRANING IN SOME BIG COMPANIES

MAKING NEW PRODUCT DESIGN

Personal Profile :

Name : JOY ANTONY

Age : 45

Father's Name : ANTONY POULOSE

Gender : Male

Marital Status : MARRIED

Nationality : INDIAN

Passport no K2835262 date of issue 07/06/2012 Expiry 06/06/2022

Declaration :

I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars.

Date :

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