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Sales Marketing

Cedar Park, Texas, United States
April 21, 2017

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Eric Daniels

(512) ***-****

**** ***** **.

Cedar Park, Texas 78613

Experienced leading cross-functional teams to annually launch new product families over a 10+ year period, generating ~$200M of incremental annual revenue. Pairs a highly collaborative approach with analytical and communication skills to cast a vision for success that energizes as well as motivates team members within engineering and sales disciplines, transforming challenges into new business opportunities.

Stand-out strengths include leadership, team building and confidently interact with senior management and executives. Innate strength to motivate and energize people, teams and companies to always stay, “one step ahead”.

Kingdom Media LLC 2015 – Present

Marketing Director

A passion for storytelling and a talent to get stuff done -- execute briskly and precisely! Infuse customer perspective in AGILE/SCRUM process (sprint planning, backlog, daily stand-up, reviews/demos, Kanban/Targetprocess). Drive and manage business performance and leadership team's expectations through launch and core content development. Translate market knowledge to produce best possible roadmap and specific product features as well as spike attributes.

High impact, yet easy to consume messaging-

Constructed grounds-up Product Strategy (executive buy-in with launch in only 4-months)

Exceptional analytics skills and experience working in a metrics driven environment

Drive to KPIs and proactively identify opportunities, trends, and threats to the product

Product P&L and pricing ownership across all platforms

Advanced Micro Devices (AMD) 2009 – 2014

Sr. Product Manager

Effective champion of every customer's goals & requirements with passion and integrity to define overall product direction, support communication strategies and ensure marketing effectiveness. Influence cross-functional teams (often without formal authority) to successfully navigate matrixed organization. Very experienced collecting/analyzing engineering data for use in driving the best business decisions and supporting sales. Consult on a regular basis with c-suite to align expectations and deliverables. Accountable for all upstream and downstream product marketing activities (specs, roadmap, project management, issue/risk management).

Maximized rev$ and GM amidst various supply/schedule challenges by adjusting priorities, mix & regional allocations

Built & drove tiger team execution that successfully scoped and produced Guinness world record-breaking product

FoodPub 2014 - 2015

Director of Business Development & Marketing

A deep desire to build, mentor and lead this web-based SaaS start-up's marketing team and sales functions fueled every action. Successfully initiate prospecting establishing new business relationships with key decision makers. Create and articulate high impact product messages and features. Our nimble and talented team produced QoQ improvement in acquisition, conversion & retention rates.

Advanced Micro Devices (AMD) 2002 – 2009

Product Marketing Manager

Performed worldwide manufacturing and factory audits of contract and sub-contractor manufacturers

Defined new products' vision and roadmap maximizing revenue (increased supply & reduced overall costs)

Engaged sales, key customers, marketing and internal field personnel, exponentially increasing the number of design wins at launch.

Launched over a dozen new products

-- On-time, under budget & above targets for Rev$/Units

Influence cross-functional teams in Lean Process

-- Drive product enhancements achieving customer goals

Sales Training (International & Domestic)

-- “Best, most useful training team received… ”

Expand business relationships

-- New partners and distributors (>3x rev/qtr growth)

Some Tool Specialties

-- Agile/SCRUM, JIRA and Waterfall experience

-- Lean process and Kanban/Targetprocess familiarity

-- SalesForce, ConstantContact, Vocus and Pardot

-- Apple (iConnect & AppAnnie)

-- MS Office (Excel macros & functions)

Quarterbacked through all phases of product development the company's first high efficiency client offering successfully penetrating a new market segment

Delivered incremental revenue from a previously untapped market segment

Equipped and trained sales teams to exceed product sales quotas

On-time and under-budget product delivery in a time to market window that could not otherwise be achieved

Tiger Team Execution that successfully scoped and produced Guinness world record-breaking product

Achieved the highest per unit corporate selling price (ASP) in a decade

Exceeded critical press engagement goals for overall impressions and positive product reviews

Led Cross-Functional Teams to successfully launch over ten entire product families

Leadership reduced products' cost of goods sold and increased the overall supply of units available to sell quarter on quarter

Secured partner support for seamless infrastructure transition in the marketplace

-- WordPress, Google Analytics and SEO

-- Marketo and Citrix familiarity

And …

-- Strong communicator (both written & verbal)

-- Accomplished Public Speaker (Keynotes and Internally)

-- Sales Training and compelling Product narratives

Bachelor’s of Science in Electronic Engineering – California Polytechnic State University at San Luis Obispo, 1994

Concentration in Computer Architecture

Congressional Nomination to the United States Air Force Academy


Diamond Annual Sales & Quality Award, Guinness Book of World Records and AMD’s Spirit of Success Award (multiple times)

Led teams of volunteers in Relief and Humanitarian efforts on four continents and half-a-dozen countries

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