Graphic Designer

Graphic Designer Todd • Lansing, MI List ***** • 989-***-****

*********@*****.*** • tmlist.myportfolio.com • linkedin.com/in/tmlist

SUMMARY

An individual who excels in the graphic arts field from extensive working experiences for over a decade. Highly creative with a strong background in re-branding initiatives, optimizing design workflows, and leading successful marketing campaigns. Proven track record of increasing brand recognition and website traffic, reducing design time, and increasing conversion rates by 1.5%. Recognized for several projects, and active at staying up to date with the latest design trends.

SKILLS & COMPETENCIES

• Design Strategies • Project Management • Digital Marketing • Social Media Engagement • Color Theory • Typography

• Branding • Adobe Creative Cloud • Microsoft Office Suite • Sketch • Figma • Web Design • UX Design • Videography WORK EXPERIENCE

Contract UX Designer/Graphic Designer 01/2021 – Present

General Motors Company/RAMP Technology Group, LLC. Remote

• Create screens with shapes, lines, numbers, and text for digital dashboards by using the Sketch program and following wireframes provided by product designers on all GM vehicles.

• Resize and adjust images and shapes with Adobe Photoshop and Illustrator, then save them in the correct format to go on vehicle dashboards.

• Fix minor defects found on designers’ screens with the Sketch program after the software team analyzes the screens, and the screens need immediate attention.

• Assist the software team in analyzing designers’ screens by comparing screens to their wireframes, then placing screenshots on an Excel document with text explaining the defect.

• Download every file for all the sprints, check all the screens for minor defects and broken links, and then upload the files on the RAMP SharePoint VCS for the Software team to analyze and implement.

Freelance Graphic Designer 12/2013 – Present

Graphics Plus Remote

• Develop digital and print marketing materials that are engaging, visually appealing, and memorable to the intended audience to drive up sales and website conversion rates.

• Redesign customers’ previous graphics and logos to be more modern and memorable, so they catch their intended audience’s attention to boost sales and profits.

• Edited and produced videos for customers with Adobe Premiere Pro and Photoshop by adding special effects and design elements consistent with their brand and business theme.

• Provide visual design structure to customers’ websites by adding colors, font styles, and visual hierarchies, boosting website traffic and conversion rates.

• Strengthen customers’ brands by distinguishing them from their competitors, making them more eye-catching and memorable for their targeted audiences.

Contract Graphic Designer/Communications Specialist 11/2019 – 07/2020 MDHHS/Michigan Public Health Institute Lansing, MI

• Managed the division’s social media accounts by creating graphics for the accounts, setting up questionnaires, monitoring all the comments, and then replying to them.

• Designed engaging printed infographics for state-funded healthcare facilities that grabbed people’s attention, so they’d be interested in knowing more.

• Ensured all graphics met 508 Compliance; requiring federal agencies to ensure that people with disabilities have access to information and data comparable to those without disabilities.

• Arranged a creative focus group in Detroit, MI with 15 individuals from the targeted audience, then conducted ethnographic interviews that helped gain insight into their preferences.

• Put together PowerPoint slideshows with transitions, animations, and cinematic motions that were shown to the entire division of HIV and STIs for teaching purposes.

Senior Graphic Designer 03/2019 – 11/2019

Labor Law Poster Service Lansing, MI

• Researched state and federal labor law mandates to maintain government standards for every U.S. state, then created 2 posters for every state with their labor laws on it, one in Spanish and one in English.

• Updated and rearranged labor law posters whenever the labor laws changed for a state and mailed out state solicitations to businesses in that state informing them they needed new posters.

• Made Labor Law Poster headings with Adobe Photoshop and Illustrator, then showed them to the owners who decided on which heading was to be used for all the posters created.

• Adjusted the LLPS website with WordPress to update information, optimize the site with keywords, and modernize it to make it stand out.

• Produced logos and graphic layouts for 4 side businesses by researching other successful company designs that sold similar products then presented everything to the owners.

Senior Graphic Designer/Marketing Assistant 04/2018 – 03/2019 Bavarian Inn Lodge and Conference Center Frankenmuth, MI

• Brainstormed with the marketing team on ways we could get our social media graphics, videos, website graphics, and printed materials to connect with our targeted audience.

• Achieved a 3.72% website conversion rate by showcasing the perks and attractions of the lodge, making content sharing easier, and posting more videos on the lodge’s social media accounts.

• Increased social media followers by an average of 6% monthly by setting up a consistent posting schedule of images, videos, and motion graphics displaying events in Frankenmuth.

• Improved the e-commerce site conversion rate by 1.5% by making the site more mobile-friendly, and making the advertisements have a fun, German theme.

• Replied to all the customer’s online reviews and comments to ensure each person felt important, and to know their comments were heard and assessed.

Graphic Design Intern 06/2017 – 04/2018

SVSU Athletic Department University Center, MI

• Assisted the Media Relations Manager in creating schedules, flyers, invitations, infographics, social media content, website graphics, and digital billboard graphics.

• Received positive feedback from coaches for the videos and graphics created for the athletic department’s website, social media accounts, and digital billboards.

• Developed an efficient workflow by completing the sporting events’ layout before the event, without compromising quality, aesthetics, or branding.

• Helped to continue the visual identity of the SVSU brand by following the SVSU’s branding guidelines on all the digital and printed graphics that were developed.

• Learned Hootsuite, then used it to send out social media posts created with Canva at a scheduled time to all the SVSU social media accounts for upcoming games.

EDUCATION

Bachelor of Fine Arts 2015 – 2018

Saginaw Valley State University University Center, MI

• Graphic Design 4.0 GPA

Associate of Fine Arts 2013 – 2015

Delta College University Center, MI

• Art + Design 4.0 GPA

CERTIFICATIONS

Scaled Agile Framework 2021

Microsoft Excel Spreadsheet Training 2019

Clinical Documentation 2019

Introduction to Health Equity 2019

Group Facilitation Skills Training 2019

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