Marketing
Resume:
Kelsey Scherf
******.******@*****.***
Education
MARQUETTE UNIVERSITY, Milwaukee, WI
Bachelor of Science in Business Administration
Majors: Marketing and Human Resources
Minor: Spanish for the Business Professions
Related Experience
Associate CORE Recruiter
MANPOWER GROUP (EXPERIS), Milwaukee, WI May 2016- Present
Market candidates to clients to show both the quantitative and qualitative benefits
Responsible for sourcing, pre-screening, testing, and qualifying candidates to meet client demand
Communicate directly with both candidates and clients to find best fits for the company
Analyze spread, GPM, markup, and ROI to find best plans of action for the client (Excel)
Nominated member of the Engagement Committee to increase workplace morale
Marketing Director February 2016-June 2016
GOLDMANN LAW LLP, Milwaukee, WI
Head new marketing plans to grow the company in various metrics
Utilize social media to expand scope both online and in-person
Control Google AdWords and Google Analytics accounts
Marketing Analyst September 2015-February 2016
BRIGHT CELLARS, Milwaukee, WI
Initiate new channels to expand brand awareness
Work with both B2C and B2B relationships
Cater specific marketing needs for both the client and the customer
Marketing Intern October 2014-August 2015
MGIC, Milwaukee, WI
Conducted cost analysis for new marketing tactics to increase ROI
Design focus groups and gather market research data
Prepare and perform presentations on various company metrics (GPM, ROI, spread, etc.)
Marketing/Public Relations Intern May 2014 – August 2014
DIGITAL RIVER, Minnetonka, MN
Helped craft and write the company newspaper “The Current” for 500+ employees
Organized orientation events for new employees
Utilized SAP software
Marketing/Sales Intern September 2010-September 2013
STATE FARM INSURANCE, Eagan, MN
Conducted sales and marketing over the phone, in person, and through e-mail
Kept records of all past sales and customer interactions through Excel
Trained new interns/various administrative tasks
Activities
Active Member January 2013- Present
Alpha Chi Omega Sorority, Marquette University
certifications
Hootsuite Certified September 2015-Present
Google AdWords Certified September 2015-Present
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