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International and Domestic business development

Wellington, Florida, United States
April 21, 2017

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Martin Ruiz

(C) 561-***-**** •


International Franchising • Business Development • International Business • Interactive Marketing

Senior Executive, experience in the strategic planning, development and management of multi-million dollar international business operations with specific expertise in various industries including,International Franchising, Entertainment, Digital media, Internet, Broadcast media, Mobile media and Online social media. Consistently successful in analyzing market trends and capitalizing on global market opportunities to create high-profit, high-visibility partnerships through product development, brand positioning, and innovative marketing/media solutions. Developed and launched sponsorship strategies that generated over $12 million in revenues. Expert in developing, cultivating and managing long-standing relationships from all organizational levels in the General and Multicultural markets. A motivated, dynamic and persuasive communicator with over 10 years of experience in all phases of networking, brand management, Mobile media, Digital media and Online social media marketing. Experienced in establishing alliances and partnerships. A seasoned negotiator and presenter. Recognized and respected in the General and Multicultural Market as a leader in facilitating negotiations. Extensive network of Fortune 1000 corporate CEOs. Relentless learner, solutions-driven and results-oriented professional, able to grasp new concepts, learn new technology and implement changes quickly. Fluent in English and proficient in Spanish.

Key Areas of Expertise

International business development Marketing / Sales Strategies

Strategic account development Contract negotiations

Planning, organizing, budgeting and team building Strategic alliance building

Business development and building partner relationships Retail Business management

Communication platform development Market Analysis & Trends

Key account management retention Opening new markets

Staff development and motivation Corporate Image Branding

Multi unit sales Presentation and Training

Career Accomplishment

Opened 6 international markets within 18 months, sold 6 master franchise licenses with future royalty streams worth over $15 million dollars.

Established a wide array of partnerships opportunities that include Sony, Fox networks, NBC Universal, Time Warner and subsidiaries

Initiated multilingual (Spanish,English) brand integration across interactive platforms

Developed and launched sponsorship strategies that generated $12 million in revenue

Saved company 7 million dollars in additional expenditures through effective contract negotiations

Contributed to development of numerous content digital media distribution concepts including entertainment videos

Established content distribution through local television affiliates (CBS,FOX,NBC,ABC) internet and cable providers

Planned international business development strategy and evaluated regional trends


Sr. Franchise Business Consultant- Present West Palm Beach,Fl

Specializing in Domestic and International Franchise Sales, Multi-Unit Development, Franchisee Relations, Brand Expansion, Franchise Lead Generation, Market Planning, Strategic Negotiations, Site selection, New Product Development.

2013-Feb / Dec. 2014 United Franchise Group West Palm Beach,Fl

Vice President of International Franchise Development

Responsible for selling master franchise licenses worldwide as well as franchise conversions,travel on a regular basis to multiple countries to meet with potential investors and present six different brands that include three retail brands and three home based brands.Negotiate and close complex deals that represent win-win opportunities for the company and franchisees.Negotiate master license contracts and fees for each region or country. Support masters in each country on a continuous basis. Provide direct guidance to masters to ensure financial,operations,training and marketing performance.Assist in policy development,implementation,translation and compliance in targeted master franchise country. Develop and support new initiatives that complement the company’s business strategies. Analyze opportunities and brand values to locate and qualify new prospects for the company’s six brands. Guide the relationship-building and sales process from multiple prospect levels to senior investors. Interact with different cultures and customs when traveling to various countries. Represent company at all tradeshows and speaking engagements.

2009- 2013 Latin Media LLC. Merriam, Kansas

Vice President of Corporate Relations

VP of Corporate Relations at Latin Media LLC. Responsible for the company's strategic partnerships, publisher syndication relationships, various communication platforms and revenue generating content, alliances, distribution and acquisition of corporate sponsorships including government contracts. Instrumental in driving audience development and increasing awareness of company’s brand. Negotiate key distribution partnerships with major sites and publishers including national and international Broadcast media, Entertainment digital media and Mobile media. Assist companies interested in tightly integrating their brand into the various communication platforms as well as online experience and employing social media as a marketing vehicle. Oversee strategic planning and monetization initiatives for videos, social media and brand name properties. Also responsible for leading a team in the development, structure and execution of sales and marketing transactions with Fortune 1000 companies nationally and internationally.

2007-2009 QuePasa Corporation West Palm Beach, Fl

Vice President of Corporate Relations, one of the world's largest, bicultural, Latino online Social Networks

■ Responsible for Corporate Relations, Communications, Brand Management, Corporate Sponsorships, Market Development, Content Partnerships, Media Affiliations, Online media and Business Development. Traveled weekly throughout the United States and Latin America to meet with various associations, board members and company executives to network and strategically develop and solidify relationships with Fortune 1000 companies. Developed many innovative and integrated partnerships with advertisers, brands, music labels, film studios, television networks and celebrities to expand the user base and ultimately increase traffic to the website. Developed and executed the company’s new media strategies throughout Mexico, Central and South America and the United States. Responsible for overseeing the company’s New Media division, the strategic and operational aspects of interactive digital media and ensured the integration and expansion of online and future mobile business. Lead the development and distribution of proprietary digital content. Attended various Hispanic media conferences throughout the year.

2004-2007 LatPro.Com Weston, Florida

Vice President of Partner Relations

■ initially hired as the Business Development Manager working independently from home office as well as involvement in day to day operations via phone, internet and on-site meetings. Developed and supported new partner initiatives that complemented our business strategy. Networked to develop alliances and partnerships, met with CEOs, CFOs, Presidents and board members across the country to present the benefits of partnering and negotiate terms of each individual partnership. Assisted in analyzing partners’ and users’ needs and capabilities, determined best avenue of marketing both sides of partnerships, followed up to ensure terms were fulfilled for partner and company.

Primary Responsibilities:

* Analyzed traffic opportunity and brand values in our sector to locate and qualify new partnerships

* Identified and evaluated partner-based business opportunities that contributed to leading-edge Internet capabilities

* Negotiated and closed complex deals that represented win-win-win opportunities for the company, partners, and users

* Identified partners’ short and long-term strategies and objectives

* Guided the relationship-building process from multiple levels to the senior executive level

* Lead the execution of plans with partners

* Analyzed partnership performance and disseminated results throughout all company departments

* Presented a balanced view of partner opportunities to product development teams

Promoted to Vice President of Partner Relations. Played a pivotal role as liaison between external partners, associations and various internal constituents including product development teams and senior management. Developed and executed strategic initiatives to form alliances and partnerships with major Fortune 1000 companies, Hispanic organizations, Chambers of Commerce and major Colleges and Universities (Kellogg school of management,

MIT Sloan school of Business Latin Business Club, The Latino Association of Graduate students in Engineer and Science at UC Berkley, UCLA Anderson school of management Latin American Business Association, University of Florida Hispanic Graduate Student Association…etc). Negotiated partnerships and alliances with Major internet portals

(Hispanic PR news wire, Latin Trade Magazine, Latin Vision, Latin Petroleum….etc across the United States. Raised funds for nonprofits. Assisted with the development of (NSHP) job fairs which grosses over $1 million a year in revenues.

1999-2004 Laumar International, Inc. Coral Springs, Florida

International Sales Director

■ Started as outside account manager in business to business software and hardware sales including ISO9000 quality assurance consulting software to a variety of small to large scale businesses nationwide. Instrumental in the successful growth of this software reseller. Managed operations while quickly mastering all aspects of the software resale industry. Promoted to National Sales Manager.

■ Established relationships with Owners, CEO’s, CFO’s and Quality Assurance Managers via on-site office meetings and presentations as well as cold call telemarketing and fact-finding. Advised top level executives of proper selection, implementation and use of various quality assurance programs and software.

■ Promoted to International Sales Director with over fifty employees throughout Central and South America as well as the Caribbean in the hardware division. In this capacity I sold broadcasting solutions (Master controls,switches,routers,cranes..etc) to local Latin America television stations. Established company databases for various South American regions as well as the Caribbean, assisted and created sales incentive programs for sales reps, increased company sales by 200 % and won several company awards.

1997-1999 Perry Johnson Inc. Davie, Florida

Regional Sales Manager

Business to business software sales and quality assurance consulting to a variety of small to large scale businesses in the South Florida region. Worked with top level executives in various industries in selecting and implementing quality assurance programs and software needs.

Developed new territory working independently in satellite office. Telemarketed, determined client’s needs, set appointments, cold called, gave company presentations and attended trade shows. Trained new sales representatives for two different divisions. Became top outside sales rep in South Florida.

Education, Languages, Memberships/Associations, Skills

Education: University of Miami, Florida

Webmasters Certification: New England Tech, West Palm Beach, Florida

Languages: Spanish: Fluent

Memberships/Associations: President: The National Society for Hispanic Professionals South Florida Chapter Member: NALEO, NAHP, SHPE, NSHMBA, USHCC, HISPA, LULAC, NAHN, MAES…

Professional Skills: Photoshop, Flash and Dreamweaver, ASP, ASP.NET, Access, HTML, Microsoft Word, Excel, Powerpoint

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