Marketing Manager

KATE WEIS

** **** ******, *** #****, New York, NY 10005

732-***-**** ● ********@*******.***

SENIOR MARKETING MANAGER

12+ years experience in developing and executing B2C/B2B marketing strategies. Leverage data insights, new technologies and past performance to build successful integrated campaigns. Results-oriented to achieve business targets, drive innovation and lead with confidence. Ability to build strong relationships and motivate people across cross-functional teams, agencies and vendors to develop and execute plans on-time and within budget. Exceptional organizational and communication skills. Proven ability to make decisions and deliver solutions to everyday marketing challenges, while remaining calm under fire.

CORE COMPETENCIES

Strategy & Planning ● Integrated Marketing ● Account & Budget Management ● Leadership ● Relationship Building

Digital Marketing ● Process Improvements ● Data Insights & Analytics ● Innovative ● Adaptablility

PROFESSIONAL EXPERIENCE

Time Inc., New York, NY January 2016 - Present

Senior Marketing Manager, Lifestyle Brands

Consumer marketing brand steward for multiple lifestyle brands helping to drive growth across all areas of the core business. Partner closely with key stakeholders to identify areas of collaboration across the brand and influence key business decisions.

Key Contributions:

Oversee all strategic marketing efforts with $40M+ P/L responsibility for Southern Living, Cooking Light, Cooking Light Diet, Coastal Living and Health with a team of two direct reports

Set brand strategy to drive revenue in a declining category across acquisition, retention, retail, emerging digital channels and strategic partnerships

Identify and develop new revenue opportunities to diversify product offerings and drive growth. Lead numerous pilot programs to test viability in driving consumer interest and increasing revenue

Develop brand insights, analysis and provide marketing direction to ensure integrated marketing plans across all sources that deliver on objectives effectively and efficiently

CASTROL Motor Oil, A DIVISON OF BP, WAYNE, NJ 2010-2016

Trade Marketing Manager (2012-2016)

Led strategy, development and execution for Castrol’s service brand, Castrol Premium Lube Express (CPLE), as well as key strategic initiative. Initiative designed to increase loyalty with existing and prospective customers, leading to increase in revenue via trade up and new distribution. Worked closely with senior management and sales team to develop effective programs that helped warm up leads, acquire new business and retain existing business.

Key Contributions:

Led 20+ person cross-functional project team with global and regional team involvement to drive multi-million revenue growth within 3 years

oManaged $4.5M budget and experiential/digital marketing agency relationship. Supported brands growth in key markets through new customer acquisition and premium sales trade up

oLeveraged NFL sponsorship to create a series of business-driven events to engage target further

Re-visited brand positioning based on market and business need to accelerate store growth by 11%

Held quarterly brand training sessions with small business partners to support business need/drive premium growth

Built multi-channel marketing programs and provided integrated marketing mix of tools for target to execute locally (i.e. direct mail, email, SEO, social, promotions, events) to help increase local awareness/drive car count

Key Achievement:

Nominated by line manager for BP’s exclusive Emerging Leaders Program, as recognized as high-performer within the organization and received exceeds expectations rating two years in a row (top 20%)

Assistant Digital Marketing & Loyalty Manager (2010-2012)

Developed and executed digital strategies that aligned to business objectives across digital platform. Drove awareness and consideration online, working closely with internal brand and sponsorship teams.

Key Contributions:

Drove digital integration, resulting in audience growth, increased consumer sentiment and purchase intent

Created innovative digital & social programs partnering with Castrol sponsors, Major League Soccer (MLS), National Football League (NFL) & John Force Racing to build consideration and loyalty via shared passions

Managed multiple partner agencies, leading to the delivery of programs on time, within budget

Implemented a range of process improvements and results analysis processes, resulting in more efficient efforts, program optimizations and ability to better measure performance on online initiatives based on program’s objectives

Saatchi & Saatchi, New York, NY 2006-2010

Led and facilitated the strategic and creative development of integrated multi-million dollar campaigns. Partnered with client and internal teams to develop consumer strategy, making key recommendations to drive positive business results.

Account Supervisor-Procter & Gamble/Eukanuba Global (2009-2010)

Key Contributions:

Played a key role in the re-launching of the Eukanuba brand globally, serving as brand navigator for clients and supporting agencies to develop an effective marketing plan

Created global marketing toolkits that the regions could help execute the strategy locally

Account Supervisor-JC Penney (2008-2009)

Key Contributions:

Account lead to develop & execute an innovative, multi-channel strategy developing a partnership with record label EMI & media partners for JCPenney’s second largest campaign of the year, Back to School

Mitigated risks & identified solutions to deliver a successful Back to School campaign that exceeded previous year’s sales after a key component to the strategy was in jeopardy near campaign launch

Account lead to deliver a fully integrated campaign for JCPenney’s first Manhattan store transcending the look from out-of-home advertising to direct marketing tactics, in-store experience and point-of-sale

Selected to nurture relationships with new or demanding clients, leading to high satisfaction levels and incremental project scope

Managed four junior team members successfully to drive a high-volume of work flawlessly

Recipient of Cannes Lions Film Award for account role in cutting-edge work on JCPenney digital campaign, Return to the Doghouse & Racie Awards for work on three JCPenney initiatives, consisting of digital, out-of-home and print

Region Account Lead-Avaya, North America Demand Generation (2006-2008)

Key Contributions:

Developed B2B contact strategy & managed annual budget of $2 million

Spearheaded the testing & incorporation into marketing plans new, innovative tactics that aligned with the target’s mindset, including mobile marketing, SMS and video within email

OgilvyOne Worldwide, New York, NY 2004-2006

Account Executive-IBM Software, North America

Key Achievements:

Nominated by supervisors & peers for performance excellence, receiving monetary award, Pillar of the Universe

Completed Ogilvy’s account management training course to hone career skills from a top global agency

Random House, Inc., New York, NY 2002-2004

Contracts Associate

Negotiated author contracts with book agents. Collaborated with editorial team in regards to rights management

HarperCollins, New York, NY Summer 2001

Intern

One of ten candidates selected to gain an introduction into the world of book publishing

EDUCATION

Bachelor of Arts, English/Communication, University of Delaware, Newark, DE – May 2002

Journalism and Public Relations Concentration

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