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Assistant to Architect ( 2 years)

Petaluma, California, United States
April 20, 2017

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**** *** ****, ********, ** ***** P: (617) ***-**** Email:

References available upon request Page 1/3 6/22/2015 12:45 PM EXECUTIVE SUMMARY

Professional capable of immediate impact on an organization’s bottom-line. MBA in International Business

(4.0 GPA). Nineteen years of work experience in systems integration (with Salesforce at the core), strategic marketing consulting, business development, product/project management, and partner marketing. Member of two Honors Societies.


Seeking a challenging position that leverages my skills and education providing an opportunity for career advancement, while allowing me to contribute to long-term profitability. PROFESSIONAL EXPERIENCE

Adobe Systems, Inc. Feb 2011 – Jan 2015

Public Company; 10,001+ employees; ADBE; Computer Software industry World leader in delivering marketing technologies that allow creative professionals to express themselves and connect with millions of people.

Sr. Business Architect Sales Process, Tools, & Infrastructure Global Sales Ops

• Strategic sourcing, integration and alignment of solutions across the breathe of infrastructure currently supporting the global sales org (with salesforce CRM at the core and a focus on productivity).

• Vendor selection and pilot launches based on capability gaps identified within the existing system.

• For example:

• Objective: Increase Salesforce adoption and improve forecasting accuracy

• Technique: Explored the use of game mechanics to track and reward sales reps for activities they already perform in Salesforce on a regular basis. The difference is that with game mechanics in place, on-screen pop-up messages appear that award points to sales reps in real-time for "good" actions that get completed in Salesforce in a timely and accurate manner. In addition there are Leaderboards that encourage friendly competition by displaying individual scores as well as aggregated team results across global teams.

• Pilot: Selected ideal vendor and successfully launched a gamification pilot (NA v/a EMEA)

• Results: A significant behavioral shift in the adoption of Salesforce as seen by an uptick in sales activity and forecasting accuracy resulting in budget approvals by senior leadership for global roll-out. Sr. Product Owner Adobe Partner Exchange Partner Operations WW Sales Operations

• Pioneered the integration of Salesforce with Adobe Experience Manager (AEM) to provide a cutting-edge portal for Adobe Solution Partners.

• Adobe Partner Exchange (, is now the single destination for the tools and resources needed by Adobe Solution Partners to meet their digital marketing needs. George P. Johnson, San Carlos, CA 2006 – 2010

Privately Held; 1001-5000 employees; Marketing and Advertising industry A leading global experience marketing agency with technology clients like IBM, Cisco, Oracle/SUN, Salesforce, VMware, Symantec, Citrix, etc.

Director, Program Strategy Right Tools (Product Management)

• Managed an enterprise-class software application through its development cycle (concept to launch)

• Created a new line of revenue for the company

• Roles: Product Management (Subject Matter Expert); Project Management; Data Analysis & Migration

(using Informatica); Quality Assurance; Product Marketing (using Camtasia); New Business Development

(support); User Training; User Access Management

• Beta Client: Cisco Systems, Inc.

Senior Program Strategist (Marketing Consulting)

Strategic Portfolio Planning:

• Earned “trusted advisor” status for the Security business unit at Cisco Systems, Inc. ANJALI CHAWLA

1411 Ivy Lane, Petaluma, CA 94954 P: (617) ***-**** Email: References available upon request Page 2/3 6/22/2015 12:45 PM

• Translated deep understanding of Cisco Security’s IMC objectives and business landscape into effective event-specific objectives, strategies and tactical recommendations

• Identified opportunities for integration with other Cisco campaigns (Do more with less)

• Planned, analyzed and managed the Security Portfolio ensuring top-performance, every quarter

• Conducted detailed audits of Cisco’s participation at events like Gartner Symposium ITxpo, and IDG’s "The Security Standard"

• Co-managed Strategic Experience Mapping (SEM) and Experience Design exercises for Cisco’s presence at industry leading events

Business Development

• Created a marketing plan for strategic entry into the Pharmaceutical industry

• Presented it to senior management and key stake holders across the company globally

• Strategic win: Pfizer is now a client

IDG World Expo, Framingham, MA 2004 – 2006

Privately Held; 10,001+ employees; Publishing industry A business unit of IDG, the world's leading technology publishing, research and event management company. Brand Manager

• Launched cutting edge technology events like “GridWorld” based on research findings and partnerships

• GridWorld successfully debuted in 2005 at ~20% GP Manager, Business Development

• Researched new business opportunities within fast-growing IT markets

- Organic growth: Researched new markets for new product ideas

- Brand management & extension: Ensured all existing brands reflected the pulse of the market

- Joint ventures/M&A/partnerships: Identified content partners, engaged in strategic partner negotiations

• Developed detailed business plans and presented these to senior management for approval

- Market size/scope, competitive analysis, market positioning, budget forecasting & financial analysis MOMENTIX, INC., Boston, MA 2000 - 2002

An early stage Application Service Provider delivering web based enterprise software to the events industry. Product Manager

• Established strategic relationships with customers to identify needs, usage scenarios and market trends

• Synthesized large amounts of customer data and transformed these into crisp, coherent recommendations

• Presented and defended these recommendations to senior management, sales and engineering

• Negotiated timelines and feature tradeoffs while understanding the technical and customer implications

• Designed prototypes for the development of all new products and enhancement of existing ones

• Worked with the engineering team to translate these into cutting-edge market-driven products

• Communicated new product features and functionality to appropriate departments, ahead of product launch

• Collaborated with marketing teams to define value proposition and develop customer focused collateral

• Contributed to sales process by conducting product demonstrations for prospective clients Project Manager

• Led all aspects of client relationship management resulting in customized web-based solutions for each client and incremental revenues for both the client and the company

• Advised clients on key strategies to optimize efficiency and meet performance goals using these products

• Resolved difficult client issues by identifying and presenting alternatives consistent with client needs

• Directed a multi-disciplinary team of internal resources (engineering, sales and marketing) and external vendors to meet client expectations and deadlines

• Developed and ran face-to-face and Web-based training programs for clients that facilitated self sufficiency within a short period of time


1411 Ivy Lane, Petaluma, CA 94954 P: (617) ***-**** Email: References available upon request Page 3/3 6/22/2015 12:45 PM WORLD CONGRESS, INC., Woburn, MA 1998 - 2000

CENTER FOR BUSINESS INTELLIGENCE, a World Congress Holding Company producing 60+ events annually for the Pharmaceutical and Energy industries. Project Manager

• Fully researched, developed and launched successful conferences for the Pharmaceutical and Energy industries

WORLD ECONOMIC DEVELOPMENT CONGRESS, a World Congress Holding Company producing an annual, large-scale event that targeted global economic development within six specific industry sectors. Marketing Manager

• Managed all aspects of marketing i.e. planning, public relations, advertising, partner marketing, promotions, vendor negotiations, direct mail and telemarketing – per budget and timeline CRITERION METALS, INC., Smithfield, RI 1995 – 1997 US subsidiary of Deutsche Nickel (Germany). Primary distributor of Nickel, Brass and Wire Rope in the USA. Marketing Analyst:

• Delivered a proposal for a cost efficient, three-way, joint-venture partnership, between the German parent, the US subsidiary and a leading Indian manufacturer EDUCATIONAL QUALIFICATIONS


Master of Business Administration, International Business 1993 - 1995

• GPA 4.0, Deans List, recipient of Graduate Assistantship, Vice President, Graduate Students Association Bachelor of Science Degree 1993

• GPA 3.9, Deans List, Member of two Honors Societies: Alpha Beta Kappa and Eta Sigma Delta

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