Marketing Manager

Katherine MacCall, MBA, MKT

** ******** ****** ● South Glastonbury, CT 06073

860-***-**** ● **********@***.*** ● LinkedIn

GRAPHIC DESIGN MANAGER

A resourceful and adaptable graphic designer who is vastly experienced in working with large, complex projects. Approaches tasks logically and analytically, and possesses strong leadership faculties, renowned for motivating personnel and equipping them with the skillset necessary to perform to the highest of standards. Solution-focused, with a bachelor’s degree in business administration and marketing, and a master’s degree in business administration and marketing. Has a proven track record of repeatedly exceeding performance objectives and increasing sales figures. Dynamic leader demonstrates deep knowledge of technological applications to combine marketing and visual graphics in both print and website development for business-to-business and business-to-consumer organizations. Languages: English and Spanish.

IT PROFICIENCY

• ADOBE: Photoshop, InDesign, InCopy, Acrobat Pro, Illustrator, Dreamweaver, Flash, Fireworks, Premiere Pro...

• MICROSOFT: Project, Word, Excel, PowerPoint, Access, Outlook & Visio

• APPLE: Aperture, DVD Studio Pro, Final Cut Pro, Keynote, Pages...

• DIGITAL MARKETING: SEO, SEM, GKP, PPC, CPI, CPA, KPI, Web Analytics Tools, Display Advertising Tools...

• OTHER: Quark-X-Press, FileMaker Pro, UXPin, HTML, ActionScript, WordPress, SalesLogix, Amazon Web... PROFESSIONAL EXPERIENCE

FRUIN-MACCALL CONSULTING, LLC, South Glastonbury, CT Marketing Project Management Graphic Design 2016–Present

• Offering operational guidance to national and international clients, making use of innovative marketing, graphics design, communications, and database solutions, and managing complex projects from launch to completion SOMA TECHNOLOGY, INC., Bloomfield, CT 2011–2016

Digital Marketing Manager

• Developed innovative branding strategies across all corporate divisions

• Managed domestic and international marketing teams, ensuring staff consistently strived to meet daily and long-term goals and performance objectives in order to guarantee optimal productivity

• Created and enhanced strategic marketing plans – tradeshows, e-blasts, online advertising, magazine advertising, collateral material and direct campaigns – to provide optimum product promotion

• Amalgamated initiatives in marketing, project management, public relations and graphic design while determining customer requirements through effective data collection, reporting, analysis and projections

• Conceptualized and authored interactivity designs and search engine optimization (SEO) and search engine marketing (SEM) in both English and Spanish for e-commerce and corporate websites, brochures, campaigns, press releases, engineering product specifications and business procedures

• Determined traditional and agile project management, ensuring to goals are met with budget limits

• Opened communication channels with customers by use of digital marketing practices KEY ACCOMPLISHMENTS:

• Sold over $1 million of GE medical equipment to governmental medical facilities after proposing, acquiring and taking control of Soma’s (GSA) governmental contract

• Increased sales by 40% within five years after taking control of an aggressive marketing effort

• Identified and penetrated new and existing domestic and international markets FRUIN-MACCALL CONSULTING, LLC, South Glastonbury, CT 2010–2011 Marketing Database Graphic Design

• Provided operational guidance to national and international clients

• Utilized innovative marketing, graphic design, market research and database solutions

• Managed and oversaw strategic development projects on a daily basis KEY ACCOMPLISHMENTS:

• Successfully launched and completed numerous complex projects – while providing guidance and marketing leadership – while meeting tight deadlines

Katherine MacCall, MBA, MKT 860-***-****, Page 2

PROFESSIONAL EXPERIENCE (CONT.)

NEW ENGLAND MERCANTILE GROUP, LLC, Farmington, CT 2006–2010 Marketing Manager Graphic Designer

• Utilized technical skills to manage an online presence and maintain the e-commerce and corporate website

• Made use of time management skills to handle multiple projects simultaneously

• Inaugurated marketing mix modeling and made use of cutting edge technology to establish an apparel business KEY ACCOMPLISHMENTS:

• Successfully expanded the retail and wholesale subdivisions globally by managing the creative process for marketing, collateral and advertising campaigns

• Contrived strategic marketing plans and orchestrated direct and social media marketing initiatives to include SEO, SEM, DVDs and product catalogues, greatly improving efficiency

• Regularly achieved performance objectives, exceeded expectations, increased productivity and demonstrated an analytical and methodical approach to tasks

APPLE, INC., Farmington, CT 2005–2006

Business Manager

• Provided comprehensive technical software training on a regular basis; customized business solutions

• Upheld the company’s image; managed forty-five staff members, and tasked with exceeding revenue goals KEY ACCOMPLISHMENTS:

• Surpassed revenue goals by making use of managerial and training skills to motivate staff members, encouraging personnel to perform duties to the highest standard

TICADESIGN, CA, NV, FL, CT, Mexico, and Costa Rica 2001–2005 Marketing Specialist Graphic Designer

• Directed the company’s design and development in areas such as branding strategies, logotypes, and operations; sourced advertising opportunities

• Handled issues in relation to market research, collateral, acquisitions, client requirement assessments and overall project management

• Conducted viability evaluations on a student housing complex in San José, Costa Rica

• Managed the production of a wide range of marketing materials KEY ACCOMPLISHMENTS:

• Developed highly-praised, state-of-the-art websites using advanced software and tools PLANHOLD CORPORATION, Irvine, CA 1996–2001

Marketing Manager Graphic Designer

• Managed international business operations on a daily basis; directed in-house marketing campaigns to promote company products; conversed with global clients daily, making use of excellent communication skills

• Directed customer relationships and communicated with target audiences regularly

• Designed and implemented a Spanish and English interactive e-commerce website

• Managed trade show logistics and managed post-event evaluations

• Launched monthly marketing campaigns in international markets including Latin America, India, Africa, Europe, Asia and the Middle East

KEY ACCOMPLISHMENTS:

• Frequently completed vital client initiatives in line with budget limits and tight deadlines

• Formed long-term relationships with clients; expanded the company’s market share in Latin America by 300% EDUCATION & DEVELOPMENT

• UNIVERSITY OF PHOENIX ONLINE, Doctorate, Management in Organizational Leadership/IST “Completion Expected 2018”

• UNIVERSITY OF PHOENIX ONLINE, Master in Business Administration/Marketing, 2006

• LATIN UNIVERSITY OF COSTA RICA, Licentiateship of Science, Business Administration/Marketing, 1996

• LATIN-AMERICAN UNIVERSITY OF SCIENCE & TECHNOLOGY, Bachelor Business Administration/Marketing, 1994

• UNIVERSITY OF CALIFORNIA, IRVINE, Certificate of Digital Arts in Web Design, 2002

• UNIVERSITY OF CALIFORNIA, IRVINE, Certificate of Digital Arts in Print Design, 2003 Notary Public for the State of Connecticut

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