Marketing Sales

Stephen C. Friedman, MBA

*** ***** ***** ***** *******.*.********@*****.***

Carrboro, NC 27510 C 919-***-****

PROFESSIONAL SUMMARY

Experienced Healthcare Marketing & Business Development Professional with a record of

advancement and achievement. Capture major revenue and profit gains by launching

campaigns that clearly highlight a product’s unique value proposition in competitive markets.

Demonstrated success fostering accounts and optimizing client relations while growing into new channels. Augment marketing expertise with focus on technology, operations, and sales growth.

Areas of Expertise

Sales Strategy

Marketing Leadership

Market Assessment

New Business Development

Marketing Operations

Product Launch & Introduction

Budgeting and Cost Accounting

Key Corporate Communications

CRM & Marketing Automation

Professional Experience

PatientPay, Durham, NC 2011 – Present

[SaaS provider of online healthcare payment processing]

Vice President, Marketing

Created and implemented marketing strategy for product launch including channel management, lead score development, online and offline outreach, market segmentation, sales team collateral, website design and messaging development. Initiated and executed CRM and Marketing

Automation programs creating increase in efficiency and conversions.

Created market for a brand new product which acquired six new channel partners in the first year and is currently growing user utilization with online campaigns.

Executed online campaigns and track lead scoring. Campaigns returned an average of 73% awareness and 31% engagement.

Develop bi-annual marketing plans encompassing digital and offline tactics for marketing and public relations efforts.

Drive demand generation for flagship product and provide additional upsell opportunities for add on product set.

Manage marketing and external communication teams and provide promotional support at industry events.

Pulse, Chapel Hill, NC 2009 – 2011

[Specialized digital health agency driving consumer demand]

Senior Vice President, Marketing and Corporate Development (2009 – 2011)

Generate strategic initiatives to build brand recognition, product relevance, and

awareness. Led sales and business development efforts to grow business with long-term clients. Partner both internally and externally to optimize “go-to market” initiatives and

demonstrate clear ROI on efforts. Develop innovative products for targeted marketing communications to consumers and clients. Leverage third party research and conducted primary research to define and act on market trends.

Lead all client brand communication and brand strategy engagements delivering solutions-based tactics.

Demonstrated 80%+ conversion to client brands by launching dynamic, relevant, targeted product campaigns.

Developed strategic sales opportunities and pitched for new business.

Designed content and collateral for online efforts and drove demand through SEO/SEM initiatives which were tracked and reported for additional outreach.

S&R Communications Group, Durham, NC 2005 – 2009

[Full-service healthcare and marketing agency]

Executive Director, Marketing and Business Development (2007 – 2009)

Senior Director, New Products (2005 – 2007)

Selected to drive creation of innovative marketing products, then promoted to business development lead to help strengthen creativity and external awareness. Researched markets and profiled demographics to locate and capitalize on unmet needs. Collaborated with internal groups to foster and optimize accounts. Facilitated overall growth as member of executive team.

Captured significant revenue by developing new channel to bring cutting edge

information to clients and their customers.

Led yearly corporate planning process for three years, with responsibility for delivery of comprehensive plan to executive leadership.

Positioned dramatic business growth and raised close rate to 40% by optimizing business development team.

Reinforced internal efficiency and communications by creating new workflow models with internal service groups.

CFI Media, Durham, NC 1995 – 2005

[Technology and creative provider of marketing strategies for healthcare]

President (2002 – 2005)

Vice President (1995 – 2002)

Founded technology-based marketing services company and drove all aspects including core strategy, communication and public relations, business and sales development, and profit and loss growth. Conceived and launched products to help client achieve top business communication goals. Led 12 employees and 40+ contractors in execution of up to 25 concurrent projects.

Directed merger and eventual acquisition with strategic partner

Grew company from a 2-person startup to a $4M+ business with deep client list of

financial, healthcare and technology firms.

Far surpassed industry standard by achieving 35% profit margin on all projects.

Developed new revenue streams and created new market interest in firm.

Smartvue Corporation, Raleigh, NC 1998 – 2003

[Wireless online video security provider]

Director Business Development

Created long-term marketing and revenue growth plan for promotion of innovative new products in a dynamic technology startup environment.

Raised capital for product development and operational costs by gaining buy-in of

individual and institutional investors.

Gained key customers and competitive edge by conceiving and executing programs that maximized limited resources.

Engaged various potential customers and partners by developing and delivering effective trade show and conference materials.

Education

Master of Business Administration (MBA) – Marketing / Entrepreneurship

UNC Kenan Flagler Business School, Chapel Hill, NC

Bachelor of Arts (BA) – Communications, George Washington University, Washington, DC

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