MANOJ K MENON

E-Mail:aczwac@r.postjobfree.com / aczwac@r.postjobfree.com

Phone: +918*********

SENIOR LEVEL PROFESSIONAL

Achievement driven professional targeting senior level assignments in Business Development /

Strategic Planning / Client Relationship Management with a leading organization of repute

preferably in

Target Location: Mumbai

CORE COMPETENCIES P R O F I L E S U M M A RY

Strategic Business Planning

A competent professional with over 19 years of experience in Sales

Business Development

& Marketing, Business Development, Channel Management

Channel Management

Previously associated with Shree SantKripa Appliances Pvt.

Client Relationship Management Ltd. (Syska Gadget Secure), Tamil Nadu as State Head

Profit Center Operations Comprehensive exposure in managing business operations through

Distribution Operations business development procedures, winning sales & marketing

strategies, channel / distribution standards and guidelines

Budgeting & Cost Control

Experience of operating each of the designated franchisees /

Process Management

territories / clusters as a separate profit centre

Liaison & Coordination

Resourceful in streamlining operations of the product teams and

Team Management

various service groups for confirming effective delivery of

A C A D E M I C D E TA I L S solutions keeping in consideration the pre-discussed parameters

for different segments as well as ensuring consistent

MBA in Marketing from Pune

achievement of the marketing targets

University in 1999

Skilled in managing activities for entire life cycle of the introduction

B.Sc. in Zoology from Bombay

of new retail brands including product type & quality assessment,

University in 1992

pricing strategy, trade & consumer promotions (seminars,

presentations and so on)

High integrity & energetic leader with proven capability in quality

assurance and product development to deliver quality services to

clients / customers

N O TA B L E A C C O M P L I S H M E N T S

At ICICI Bank Ltd.

Supervised sales of Commercial Vehicle and Construction Equipment Loans in Mumbai

Advanced market from negligible presence to reach an average value of INR 100 Crores

annually

At ICICI Bank State Head Debt Services

Reduced flaws in the collection process of products like Home Loan, Auto Loans, Two Wheeler

Loans, Commercial Vehicle Loans, Construction Equipment Loans, and so on

Directed team of 2 Area Managers,14 Collection Managers, 23 Collection Executives and 18

Collection Agencies across Madhya Pradesh

Maintained 43 locations in Madhya Pradesh having a portfolio with a net book size of INR 400

Crores and improved collections from an average of INR 70 Crores to about INR 120 Crores

annually

Single - handedly controlled average audit and compliance rating of all the branches in Madhya

Pradesh

Expanded the collections from INR 30 Cores per month to INR 80 Cores per month in 14

months

Reduced the delinquency from 12% to 4%

At Rouse India Pvt. Ltd.

Executed market research and surveys of products for majors like GSK UK, Pfizer USA, British

American Tobacco and supervised team of 6 on-roll employees & outsourcing agencies

Formulated the brand protection and Intellectual Property Rights (IPR) assignments across India

and implemented operations in Western India covering states of Maharashtra, Gujarat, Goa,

Chattisgarh and Madhya Pradesh.

Established an effective network of people in various government agencies like Police, FDA and

Trademarks Registry

Generated revenue with constant growth year-on-year

At Joyco India Ltd.

Launched the brands such as Donald, Mickey &Aqtimint and international brand PIM-POM

Undertook various promotional activities like keeping stalls in exhibitions, organized other activities to

hype up brand saliency

Contributed 50% sale of territory to the Maharashtra sale and managed the Pune, Kolhapur

wholesale known as the domain of wholesale market in Maharashtra

At Nestle India Ltd.

Recorded substantial business growth by 40% especially in the Chocolate Division

Increased the reach of the products by adding new outlets

O R G A N I S AT I O N A L E X P E R I E N C E

Jul16 Nov16 withShree SantKripa Appliances Pvt. Ltd. (Syska Gadget Secure), Tamil

Nadu as State Head

Key Result Area:

Conceptualised and executed innovative promotions to enhance brand visibility and a suitable

media plan, in coordination with the marketing team and external agencies

Created periodic sales reports to identify trends and safeguarded stores were on thecorrect growth

curve; developed sales department budget, determined appropriate staffing levels and ascertained ideal

marketing expenditures

Revamped pricing strategy, implemented effective promotional strategies, trained a high-

performance sales team and helped boost corporate image

Recognised the most appropriate sales channels to sell company products and services by

developing a methodology to determine the best routes-to-market

Establishedan alternate distribution channel for companys products including signing up of

Regional Distributors, City Distributors and Retailers

Enhanced customer shopping experience by educating customers on usage of devices and

applications

Improved distributors sale as well companys profitability through customer conversion

Highlights:

Crafted a channel program that increased the number of dealers from 48 to over 74

Built a continuous revenue growth for division every month from INR 22 Lakhs to INR 68

Lakhs

Improved15% of sales through channel and attained 8 10 % higher margin than the industry

average

Aug15 May16 withAbbott India Ltd., Mumbai as Business Manager

Key Result Areas:

Enhanced the partner business readiness process through the formation and leadership of a

virtual team that industrialised business requirements, coordinated system testing, designed and

delivered partner training

Operated team of 8 ABMs, 14 ASEs and 72 ISRs for promotions

Designed, implemented and monitored strategically focused sales plans that created advantage

for both the company and business partners

Guided team members and new joinees about sales method and process to ensure smooth

transmission in the team

Highlights:

Conducted sales for OTC range of products for West covering Maharashtra, Mumbai, Goa,

Gujarat, Madhya Pradesh

and Chattisgarh

Worked closely with top-tier channel partners on custom marketing programs that resulted in

revenue enhancement from INR 38 Lakhs to INR 92 Lakhs

Administered the companys go-to-market strategy for exceptional results via channel

management; maintained over 7% gross profit levels to the company

Jan13 Aug15 with HCL Infosystems Ltd., Mumbai as Regional Manager (Field Force)

Key Result Areas:

Established and drove sales strategy, set goals for distributors, planned for sell-in and sell-outs

Coordinated with Sales Team, Product Team, Distributors, Marketing Team and so on for even

running of business in the regions of Maharashtra, Gujarat, Madhya Pradesh, Chattisgarh and

Goa

Engaged in field force agency deliverables consisting of 1 Programme Manager, 2 Associate

Programme Managers, 3 Agency HR execs., and various admin and supply chain team members

Structured sales capabilities of the team in close synchronisation with Nokia Academy &

Classroom Trainers through a team of 34 Route Trainers and 8 Academy Trainers

Highlights:

Handled field force team of 1200+ Promoters, 46 ASMs & 8 Field Force Heads for promotion

and sale of Nokia / Microsoft handsets, accessories and services culminating in business of over

INR 400 Crores annually

Took over the region when the annual turnover through the Field Force Channel was INR 280

Croresaugmented the same to INR 400 Crores in 2 years

PREVIOUS EXPERIENCE

Aug12 Dec12 with BARDAI GROUP,Mumbai, as Consultant

Nov09 Jul12 with ICICI Bank Ltd., Mumbai as Relationship / Sales Manager

Jan08 Oct09 with ICICI Bank State Head Debt Services, Indore

Growth Path:

Jan08 Apr09 as Area Collection Manager

May09 Oct09 as State Head Collections

Sep01 Jan08 with Rouse India Pvt. Ltd., Mumbai as Branch Manager

Jul99 Aug01 with Joyco India Ltd., Pune as Senior Territory Sales Incharge

Aug96 Aug97 with Joyco India Ltd., Mumbai as Territory Sales Incharge

Apr95 Dec95 with Nestle India Ltd., Mangalore as Sales Officer

IT S K I L L S

MS Office (Word, Excel, and PowerPoint)

P E R S O N A L D E TA I L S

21st September 1970

Date of Birth:

Languages Known: Malayalam, Hindi, English, Marathi, Tamil and Gujarati

Mailing Address: B-101/102, Daiwik Apartments, Evershine City, Vasai (E), District Thane, Maharashtra 401208

Contact this candidate