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Marketing Manager

Dallas, Texas, United States
April 21, 2017

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Holly Archer (214) ***-**** **** McFarlin BLVD 75205, Dallas, Tx


Southern Methodist University Dallas, Texas, Expected Graduation: July 2017

Annette Caldwell Simmons School of Education

M.A. Advertising

B.S. Applied Physiology and Sports Management

Minor: Advertising

Cumulative GPA: 3.382 Major GPA: 3.437

Relevant courses: Sports Marketing, Facility and Event Management, Revenue, Management Skills, Exercise Physiology, Biomechanics, Advanced Public Relations, Advertising, Consumer behavior

Related Skills

Proficient with multiple social media platforms including twitter, linked In, Facebook, instagram and Snapchat. I can study, collect and analyze data systematically and present finding’s clearly

Work Experience

Learfield Sports SMU Dallas, TX August 2015- December 2015


Worked with the general manager to help oversee the multimedia rights on behalf of SMU Athletics

I was responsible of the evidence of the marketing activation that took place at SMU. I did this by working with SMUs clients on game days to ensure the marketing campaigns were addressing specific client needs

The Woolpack Bury st Edmunds, Suffolk, UK May 2014 - January 2015

Pub bar staff and waitress

Diligently worked to provide flow and organization in the restaurant

Used communication skills to welcome guests and restore any distributes

Feel Good Fitness Haverhill, Suffolk UK Dec 2011 - August 2012

Gym and boxersise instructor

Conducted body assessments and created long term fitness plans

Opened and closed down the gym and taught Boxersize once a week

Achievements and Awards

100% scholarship for track and cross-country and SMU August 2012 –Present

Team Captain (2015,2016, 2017)

2016 Outdoor All-AAC (1500M, 2nd),

2015 Indoor All-AAC (Mile, 3rd; DMR, 2nd)

2014 Outdoor All-AAC (1500m, 2nd), 2014 Indoor All-AAC (Mile, 2nd; DMR, 3rd)

Coach’s award, SMU Track and field and cross-country November 2013/2014/2015,2016

Miss SMU, Bodybuilding and figure contest April 2014

Perseverance award, SMU athletics April 2014

Yearly awarded to one of SMU’s students for exhibiting perseverance and commitment

Qualifications and Certificates

Level 2 certificates in instructions (QCF) gym based

Boxersize Instructor Certificate

Volunteer Experience

Legends March 2015

Sold SMU football tickets

Dallas stars

Dallas stars sales volunteer March 2015

Thankathon January 2015

Called up SMU donators and thanked them for their donations

Special Olympics May 2012

Helped plan, execute and implement a track and filed special Olympics for children with disabilities

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