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Instructional Designer

Denton, Texas, United States
April 21, 2017

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Kristin Broadhead

**** ******** *****, ******, ** 76210 – Phone: 972-***-**** – Email: WORK EXPERIENCE

Genesis10- PepsiCo, Frisco/Plano, TX

Senior Instructional Designer (contractor)

(August 2016- current)

Design and develop custom eLearning projects

Update existing eLearning courses to make them more interactive, meaningful, and memorable.

Convert Captivate courses to Storyline

Create custom graphics using Adobe Illustrator

Create unique visual elements

Create Train-the-trainer PowerPoint presentations

Create Instructor/Participant manuals

Mentor junior instructional designers

Broadscope Solutions, LLC, Flower Mound, TX

Senior Instructional Designer & Account Executive

(June 2012- Aug 2016)

Designed and developed custom eLearning projects

Translated existing eLearning courses to additional languages and placed text into existing courses

Updated existing eLearning courses to make them more interactive, meaningful, and memorable.

Converted Flash-based courses to Storyline

Collaborated with graphic artists to create visual elements

Created marketing materials for educational/informational outlets

Created coaching guides

Created Instructor-led training materials

Lead online training courses

Managed projects, schedules, budgets and project teams

Secured new clients and projects

Drove new sales and new clientele

La Quinta Inns & Suites- Corporate Office, Irving, TX Instructional Designer

(Dec. 2012- May 2014) + contract work

Used ADDIE to design and develop materials for eLearning, instructor-led courses, webinars, and on-the-job training to engage employees in a blended learning environment and produce desired results

Created engaging, instructional, and interactive elements according to identified needs, budgets and project plans

Collaborated with other training team members to develop efficient training solutions to meet learning objectives

Professionally and effectively facilitated workshops and webinars

Collaborated with subject matter experts to develop and validate training content

Collaborated with the Marketing, Operations, and Franchise teams to create a company-wide Breakfast manual

Developed computer-based training using Articulate Storyline.

* Work Experience continued on the next page.


Expert in analyzing customer

requirements, creating project

timelines, delegating responsibilities,

tracking and reporting status, and

ensuring successful project delivery

and closure

Published writer with 10+ years of

experience: eLearning, user guides,

proposals, manuals, process

documentation, web content,

newsletters, and marketing collateral

Dedicated, goal-oriented, and quality-

focused professional with a proven

track record of outstanding project

administration, customer service, and

commitment to excellence

Proven ability to effectively manage

multiple projects in a fast-paced,

results-oriented environment

Technical writer with coursework in

technical editing and style

Strong customer service attitude

Exceptional organizational and

communication skills


Texas Tech University, 2006

Bachelor’s Degree in Technical

Communication (English)

Minor in Psychology

Alpha Phi, Marshall of Chapter

Operations – Lubbock, TX (02-06)

Society for Technical

Communication, Student Chapter–

Lubbock, TX (05-06)


Adobe Illustrator

Adobe Photoshop

Adobe Frame Maker

Adobe Contribute

Adobe Acrobat

Adobe InDesign

Articulate Storyline

Articulate Storyline 2

Basic knowledge of HTML

Captivate 6

Microsoft Office Suite

Go Animate

Kristin Broadhead

7217 Sunburst Trail, Denton, TX 76210 – Phone: 972-***-**** – Email: WORK EXPERIENCE (Continued)


Instructional Designer and Project Coordinator

(Sept. - 2009- Sept. 2012) + contract work

Created custom eLearning courses, leader guides, drills, ILTs and quick-start-guide manuals for multiple audiences

Worked with SMEs to gather and discover technical content to create meaningful, memorable, and interactive eLearnings

Communicated and maintained client relationships, schedules, and deliverables for up to 30 projects with 7 major clients

Lead multiple teams of writers, graphic designers, and programmers to create courses on time and to customer specifications

Coordinated external photo-shoots, video-shoots, audio talents, and customer agreements included in eLearning courses


Marketing and Technical Writer (Jan. 2007 – Sept. 2009) + contract work

Managed, created, and published proactive requests for proposals (RFPs), requests for information (RFIs), and requests for quotes (RFQs)

Simultaneously lead multiple sales teams, technical experts, subject matter experts, manufacturers, and legal specialists to develop customer responses

Completed over 250 RFQ/RFP/RFIs in over two years, generating over $5 million in initial sales

Created and published 15-200+ page sales proposals focused on solutions-based selling, ROI analysis, and value-added services with 10-60 day turnaround

Wrote white papers and product overviews

Wrote and edited the company magazine and e-newsletter

Created, edited, and updated marketing copy and product information for the company website and intranet

Crafted success stories, customer quotes, and news releases

Maintained the writing standards and branding

Received the Employee of the Month Award in December 2007 LEADERSHIP AND COMMUNITY INVOLVEMENT

Association for Talent Development (ATD)

Formerly- Association for Training and Development (ASTD) Member since 2012


Lone Star Community (Member since 2005)

Published articles for Intercom magazine (2005- current)

Served as Chapter President (2009-2010)

Served as First Vice President and Programs Manager (2008-2009): Researched speakers for monthly program meetings, created teaser articles for monthly newsletter, manage all hotel and catering reservations for each meeting, mentored new members, educated members on trends and topics in technical communication, and maintain member retention

Served as Secretary (2007-2008): Attended administrative council meetings, collected council member’s monthly reports, compiled meeting minutes, and delivered monthly reports to the council

Received the 2008 STC LSC President’s Award

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