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Sales Representative

Miami, Florida, United States
April 21, 2017

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**** ***** ***., ******** ***, Fl. 33158 H: 305-***-**** C: 305-***-**** /

Executive Profile

Over 19 years of Pharmaceutical, Medical, Healthcare, and promotional experience. Exceptional Sales Representative who consistently achieves annual sales objectives and increases the overall customer base. Effectively grows brand awareness through increased market penetration and new market development. Ability to develop and implement business plans based on territory need & demands. Well organized, self- motivated, proactive, process and results oriented professional with extensive experience in all phases of sales, and promotional products tailored to medical professionals.

Detail professional who can handle multiple projects, forecast deadlines, resources, logistics, and budgets for medical activities, marketing strategies, educational programs and conventions. Ability to promote and launch Oncology, Hematology, Biotech, Immunology, Cardiovascular and Endocrine (Diabetes) products in the Injectable and Infusion markets by finding innovative ways to educate health care professionals and patients.

Experienced as a Field Trainer, Mentoring/Coaching, Compliance Trainee also had work on Manage Care involved on getting products approved, on formularies for Health Plans in Puerto Rico, South Florida (Medica Health Plan, Preferred Care Partners and Simply Health Care), and Hospital formularies.

Professional Experience

Hematology Territory Business Manager 05/2016 to present

Shire Pharmaceuticals South Florida to the Florida Keys

Promote and facilitate sales of Shire Hemophilia products Advate, Adynovate, Recombinant Vonvendi, Obizur, and Feiba with in the Hematology Oncologist. Shire is now the leading global biotechnology company focus on serving people affected with rare diseases like Hemophilia A and B.

Work closely with Biological Distributors, Hemophilia Treatment Centers, Hematologist, 340B Account Managers, In-patients Hospital Pharmacists, and Specialty Pharmacy Partners. Partner with Bleeding Disorder Chapters and community leaders on various community programs and events.

Responsible for increasing market share in the specialty area of plasma derivatives, and recombinant factors for Hemophilia, Von Willebrand Disease and other bleeding disorders to hematologist within my territory.

Launch, educate and promote Advate, Adynovate, Recombinant Vonvendi, Obizur and Feiba.

Coordinate with educator’s educational programs and events for patients with Bleeding Disorders.

2016 Ranking 15/56

Senior Diabetes Injectable Specialist 07/2013 to 05/2016

Astra Zeneca Miami/ Fort Lauderdale/ Boca Raton / Florida Keys

Launch, present and promote injectable diabetes products to endocrinologist and internal medicine within my territory.

Implement strategies and innovative ideas to present and promote Bydureon, Byetta, Symlin, Onglyza, and Kombiglyze XR to train physicians, PA, diabetes educators and medical assistants.

Grow the market of diabetes and focus the use of Bydureon with in the market thought the organization of medical conferences and tools provided by the company.

Mentoring/coaching other peers on disease state and product knowledge, territory data evaluation and help them to understand the market.

Visit all endocrinologists in my territory to promote full diabetes portfolio.

Visit hospitals as Mount Sanai, Cleveland Clinic, Mercy, Children’s Hospital and Aventura Hospital to promote products on the Endocrinology Department.

Coordinate with specialty pharmacy representative, offices and patients.

Coordinate patient educations in HCPs offices.

Compliance Rotation for a year (2015-2016) Regional Level.

Top Regional Highest growth Award 2015

Winner of the Xigduo Challenge 2014

Pod of the Quarter 1 2014

Senior Cardiovascular Sales Representative 07/2008 to 07/2013

Eli Lilly Pharmaceuticals Miami, FL

Launch, present and promote a new product for the cardiovascular industry.

Implement strategies and innovative ideas to present and promote Cymbalta, Cialis, Efferent and Livalo.

Ability to promote and present new products; grow the market of statins and ED focusing in the use of Livalo and Cialis within the cardiologist market.

Collaborate with management to set new strategies, goals and create new plans for the launch and presentation of new products to the cardiovascular market.

Developed training strategies and implement them in the District.

Train and implement the Spanish message with the Spanish speaking representative for the Latin market.

Introduce products to Health Care Insurance Formularies (PBM’s) in the South Florida area (Medica Health Insurance, Simply Health Care and Preferred Care Partners).

Work with staff and insurances for reimbursement; work with preauthorizations with specialty pharmacies.

“Total Livalo Believe and Achieve” Contest Sales up to year District Rank #1, Area Rank #3, and National Rank #7 from 496 with a 668.1% growth of Livalo new prescriptions.

Consider in the top 25% Sales Representative Nationally Silver Award. (2013-2012)

Total Sales in the Top 17% Nationally (2013)

Total Sales in the Top 10% Nationally (2012)

Total Sales Portfolio: Year Att. 123%, Ranking 9 Nationally (2011).

Senior Territory Manager (Injectable) 06/2005 to 02/2008

Amylin Pharmaceuticals Puerto Rico

Launch, present and promote two new products on the diabetes industry to endocrinologist, and internal medicine within my territory.

Implement strategies and innovative ideas to launch and promote two new products lines as Byetta and Symlin and trained physicians, office nurses and patients to use the devices.

Grow the market of diabetes and focus the use of Byetta and Symlin within the market thought the organization of medical conferences and the participation on Medical Conventions.

Work with Management and Marketing to set new strategies, goals and create new plans for the launch and presentation of new products to the diabetes market that will help Health Care Professionals understand this new Biotech drugs and how to use the devices.

Work with the Diabetes Association of Puerto Rico with the annual convention for education and promotional booth.

Ranking 1and 2 at District and Region level. (2006-2007)

CEO Recognition on sales results (2006)

Senior Oncology/ HCV Consultant 06/2002 to 06/2005

Schering Plough Del Caribe Puerto Rico

Promote Hepatitis C and Melanoma therapy for Primary Medicine, Gastroenterologists, Dermatologist and Oncologist within account territories.

Implement new strategies and innovate new ideas to promote Schering Plough new product lines as Peg intron, Rebetol, Intron A and Temodar.

Educate Physicians, nurses and patients on the use of the product device and teach to manage side effects.

Work with staff and health insurance for reimbursement, work with preauthorization’s and specialty pharmacies.

Work with the Association of Puerto Rico Gastroenterologists to coordinate conventions, educations and conferences.

With the use of promotional materials and conjunction of new strategies I grew the territory to a 99% of market share for business in the area of Hepatitis C within given sales territory.

Work with government accounts as Correctional Department and Department of Health in Puerto Rico and HIV Clinics.

Expand market share for the Hepatitis C and Melanoma through Primary Care Physicians, Dermatologists, Gastroenterologist and Oncologist within the territory to create awareness of prevalence of these conditions.

Experience working with management to set clear strategic goals, create a plan to achieve those goals and provide ongoing status and feedback.

Coordinate and update information of ongoing Hepatitis studies in our studies sites

Lobbyist with the Senate of Puerto Rico for the creation of the “Day to test for HCV”. Up to date this takes place every year on May 19. This initiative came with more thatn12 million dollars for the treatment of patients with Hepatitis C at no cost for patients.

Certify in HCV treatments and Disease State.

Glaxo Smithkline Pharmaceuticals 06/1997 to 06/2002

Respiratory/ Cardiovascular/ Vaccines/ Diabetes Specialist Puerto Rico

Promoted anti-infective and respiratory products within my territory using established protocol data and approved promotional materials to exceed sales expectations and objectives.

Worked with other representatives and Marketing in developing new strategies to increased sales and include products in formularies of the Health Reform and Hospitals.

Visit and promote on Government accounts as Correctional Department and Department of Health Hospitals.

Field Trainer - Train new sales representative on the field, implement new sale strategies and evaluate the results.

Work with teaching institutions making presentations to Residents and Fellows.

Developed and implemented business plans, sale promotions with to stimulate business growth for anti-infective and respiratory within the Pediatricians, Pneumologists and ENT's, promote other brands to Rheumatologist, Cardiologists, Endocrinologists and Internal Medicine.

Key strategies for promoting and advertising new product line with a high returned of sales revenue for the following products:

Relafen, Augmentin, Paxil, Coreg, Avandia, Avandiamed, Avandaryl, Baycol, Bactroban, Vaccines, Advair, Flonase, Serevent and Flovent.

Maintained inventory control for policies and procedures based on FDA regulations.

Perfect Inventory Award 1998. 1999. 2000, 2001, and 2002.

Sales Excellence Award 2000 Bactroban.


1989 BS Biology/Microbiology; Interamerican University of Puerto Rico, San German, Puerto Rico

2005 JD Facultad de Derecho Eugenio María de Hostos, Mayagüez Puerto Rico (Cum Laude)


Member of the Law Student Association 2005

Debate Team Law Students National Winner 2004

Interamerican University of Puerto Rico:

-Member of the Young Leaders of Puerto Rico 1886

-Member of the Chemistry Student Association 1988

-Member of the Biology Association CADUCEUS 1988


CNPR© Certification #592732013

Mediator Certification from the Supreme Court of Puerto Rico

Professional Certification Lobbyist Miami Dade 2017

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