Marketing Sales

DAVID ROBERT TUMEY

416-***-**** ***********.*****@*****.***

OVERVIEW

Advanced Software Proficiency: Google Analytics, Omniture, SAP, Customer Relationship/E-mail database management software, PR Communications Software, MS Excel, Powerpoint, Word, marketing automation software, social networking automation and sales software, CSS and HTML programs. EXPERIENCE

Tribute Magazine – Toronto, ON

Marketing Manager September 2016 – April 2017

Lead the Tribute Magazine marketing team on all marketing strategy and operations including but not limited to promotional and advertising opportunities, communications, brand partnerships, event and marketing production, programming and appearances on all media platforms across our brands. Advanced use of analytics software, pre and post-campaign report creation using Omniture, Google Analytics and similar data-driven extensions.

Centreville Theme Park – Toronto, ON

Marketing Manager November 2015 – July 2016

Headed the Toronto Centre Island marketing team (Brands include Centreville Theme Park, Far Enough Farm, Centre Island Catering and Event Services, Carousel Cafe, Toronto Island BBQ and Beer Co. and Centre Island Food Services.) on all strategy and operations including but not limited to promotional and advertising opportunities, sponsorship deals, communications, brand partnerships, event and marketing production, programming and appearances on all media platforms across our brands. Using a combination of selected print, radio and TV advertising, dynamic digital marketing, targeting and re-targeting campaigns, smart eBlast deployment, brand ambassadors, content creation and social media presence, charitable contributions and public relation communications assume overall responsibility for developing the annual marketing plan for Centre Island; for strategic market planning; market research; and control of the marketing budget.

Kitchen Stuff Plus – Toronto, ON

Digital Sales & Marketing Specialist June 2014 – August 2015 Brought in to optimize current initiatives and profitize Kitchen Stuff Plus' eCommerce site and digital marketing strategies.

Increased traffic, conversion, average order size and overall sales revenues past yearly budgets through broad cross-platform solutions including sponsorships, 3rd party data feed integration and increased search engine optimization and customer relation management tools, digital merchandising and a major role in the copywriting of marketing materials.

Established brand-ambassador relationships with several TV and media personalities including Real Housewives of Melbourne, Big Brother, Ru Pauls Drag Race, etc. Toys “R” Us Canada – Vaughan, ON

eCommerce Marketing Coordinator January 2013 – June 2014 Manage the execution of all digital marketing for babiesrus.ca including on-site advertising and national affiliate marketing placements.

Manage the site creative development process and liaison between Bricks & Mortar, online and vendor efforts. Prepare campaigns, test plans and creative assignments ensuring proper online messaging. Provide analysis and reporting using Web-analytics tool (Omniture) and assist in the tracking and analysis of all marketing activity.

Developed work back schedules and manage campaign execution liaising with marketing, merchandising, Toys “R” Us vendors and agency partners. Liaise with Toys “R” Us vendors on marketing programs to support key brands, product launches and promotions. MTV Canada, Bell Media – Toronto, ON

Content Producer February 2009 – January 2013

Solely responsible for daily digital MTV News content, written and filmed, key to story building and script development.

Executed and maintained brand partnerships and marketing initiatives as primary contact for contributors throughout pre-production, production and post-production. Managed various social media accounts featuring differing brand partnerships and marketing initiatives. INDUSTRY ASSOCIATIONS

Member of and participate in industry associations including Toronto Attractions Council, The Waterfront BIA, Tourism Toronto, Toronto Parks and Recreation, Attractions Ontario ensuring that Centre Island has a high level of professional standing in the marketing, attractions and tourism communities. EDUCTION

George Brown College – Toronto, ON

Business Marketing (International Advertising, Communications)

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