Sales Marketing

LAWRENCE FELDSTEIN

PO BOX *****

MARIETTA, GA ***07

CELLULAR: 678-***-****

E-mail: ***********@*****.***

CORE COMPETENCIES

Experienced, stable, results oriented, sales, sales management, and marketing professional with outstanding track record and exceptional technological skills. Extensive experience in many industries in personal sales, regional sales management, national sales management, operations marketing, advertising, public relations. Extensive experience in sales force development, team and relationship building, national account (big box) development, corporate sales, telesales team management, recruiting, training, marketing, advertising, merchandising, analytical, P&L, and financial skills, Leading by example of both outside and inside sales teams with great results!

Salesforce, Act, Goldmine CRM skills and excellent time management and organizational abilities.

Technological skills in word, excel, and powerpoint as well as internet research.

Outstanding, prospecting, qualifying and closing abilities, and extremely strong relationship building skills. Multi-tasker with outstanding time management and excellent organizational skills. Extremely proactive approach to selling, and “hands on” management style. Strong analytical skills. Creative “out of the box” thinker and doer. Outstanding leadership and motivational skills with great track record. First rate written and verbal communication abilities.

Extremely strong personal selling skills, presentation abilities to mutil-levels, and sales team management experience with a proven and highly successful track record!

EDUCATION

Graduated from Florida International University, Miami, FL BA (Marketing)

Completed Dale Carnegie Sales Training Course

Completed Dale Carnegie Public Speaking Course

PROFESSIONAL EXPERIENCE

REP/A/STORY, MARIETTA, GEORGIA 1998-Present

DIRECTOR OF SALES

Recruiting, training, supervising, motivating sales force that sells into the book, toy, gift, school, library, educational supply, stationery, department store, supermarket, convenience store, office supply, greeting card industries in an 11 state region. Lines carried include books, educational toys, educational software, gifts, games, stationery.

Responsible for setting goals, objectives, quotas, and budgets for company as well as P & L responsibility.

Personal sales to major accounts (60 personal accounts) (Federated Department Stores, Books A Million, Home Depot etc.) Personal sales are 3 million dollars a year (25% of company sales)

Have built sales from scratch in 1998 to 12 million dollars annualy with yearly exceeding of goals

ARAMARK EDUC. SERVICES, ATLANTA, GA 1993-1998 DISTRICT SALES MANAGER

Personal sales and marketing of integrated technological solutions to major school districts and key corporate accounts (Lucent Technologies, Delta Airlines, Home Depot etc) in 10 state region.

Recruitment and supervision of telesales, advertising, marketing, staff of eight salespeople

Formulation and implementation of marketing and sales plan including sales goals, objectives, quotas, budgets, and forecasts for region.

Increased sales 350%, took territory from $0 to $8.5 M during tenure with Aramark

Territory ranked in top three in nation of 32 territories

MERRIMACK PUBLISHING CO. BOSTON, MA 1983-1993

NATIONAL SALES & MARKETING MGR.

Recruited, trained, supervised, and motivated national outside sales team of 40 people (comprised of both house and independent salespeople) Managed twelve person inside sales team that handled both incoming and outgoing online sales, and customer service areas.

Developed goals, objectives, quotas, budgets and overachieved on quota each year

Formulated, implemented, and successfully saw through a sales and marketing plan.

Responsibility for personal sales to major national accounts (Barnes & Noble, Borders, Books A Million, Federated Department Stores, Wal Mart etc.) in the book, toy, gift, library, school, educational supply, greeting card, office supply, supermarket, department store, convenience store industries.

Under my leadership annual sales increases of 35-45% took place.

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