Sales Marketing
Resume:
COVER LETTER
DIRECTOR OF BUSINESS DEVELOPMENT
Dear Hiring Manager,
Your ad indicated that you are looking for an experienced Director of Business Development.
I am a high energy, results-oriented MBA with 20+ years of business development and marketing experiences. I have worked in the Embedded, M2M and Internet-of-Things for 15 years with extensive connection in the space (Microsoft, Intel, NXP, Arrow, Avnet and other IoT firms).
For the past 15 years I worked for RTC a marketing and media company with clients like Intel, Microsoft, Avnet, Arrow and more. I helped clients generate demand via seminars, online promotion, webinar, eBlast and more.
Additionally, I have analytical, communication and training skills. For the past 10 years I have helped clients build partnership and communities with face-to-face events/seminars and other communication means on an international basis. Without a doubt, I will be able to help your company to identify target markets and grow new business with measurable results.
Finally, many of my publications (IoT, medical and technologies) are available for your review and I am looking forward to meeting with you in person. Sincerely yours,
John Koon
Business Development Consultant
***********@*****.***
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JOHN KOON
4243 Sturgeon Court, San Diego, Ca 92130
Phone: 858-***-**** Email: ***********@*****.*** OBJECTIVES
High energy, results-oriented MBA seeks a senior position in Business Development & Partner Relationship Marketing to help you build success. SUMMARY
I can help you build a powerful partner network to grow your business to meet your short term goals in the technical segment. Proven track records in building business and partners worldwide including Microsoft, Intel, Arrow, Avnet, Kontron, Advantech, and Motorola. Experienced in cross-group and cross-country relationship building and partner development in doing joint marketing campaign, promotion and events. I help clients build eco-systems, develop and execute marketing/demand campaigns both online and onsite worldwide.
KEY ACHIEVEMENTS
Alliance and Relationship Development. I have formed alliances with Microsoft, Intel, Avnet and other partners to promote/sell Internet-of-things, embedded products and services. I have built relationships with consortia and technical firms in selling total solutions, performed partner sales and promotion, and brought partners together for collaboration. I successfully produced the joint Microsoft-Intel Solutions Publication and many other projects.
Market Development and Prospecting. I successfully initiated and launched multiple technical products worldwide including hardware, software and silicon. I also achieved success in Public Relations through extensive media coverage. I successfully applied the sales cycle technique from cold calling through obtaining P.O. from major accounts. My territories have included the USA, Europe, China and Taiwan.
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New Business Development. I have developed new business using various tools including public speaking in technical conferences/seminars, publishing articles and technology reports. I have successfully provided custom solutions to Fortune 500 OEM developers.
QUALIFICATIONS
Networking and Leading Teams. I am able to apply my networking skills to hunt new customers and develop relationships through trade shows, conferences and presentations. I can also leverage these customer relations to branch out within the organization. For example, I can coach my contacts within Intel to sell to other departments of the company. In the past, I have developed and energized a team of 12 to create new markets and perform customer loyalty. I can additionally encourage individuals to use creative thinking while working together as a team.
Build Partnerships. I can work with various solutions providers (independent software/hardware providers, integrators and product manufacturers) to accomplish mutual goals through negotiation, collaboration and joint sales calls and presentations.
Communication Skills. I have managed a PR team to create brand recognition and ultimately earn an editor's award. I performed PR functions for multiple clients on a global basis. I have demonstrated excellent business and technical communication skills including training over 1000 sales people and publishing multiple technical white papers and market reports. I have managed many corporate campaigns to create brand awareness and demand generation and partner development. I have also performed multiple sales campaigns including digital online formats and conducted many presentations for conferences and tradeshows.
Technical Knowledge. I understand and am familiar with telecommunication, Internet of Things, M2M, Hardware and Software. I have the ability to clearly explain technology needs and solutions to prospects. I am also extremely experienced in new product / technology introduction. For example, I have published technology and market reports as well as technical articles. 4 P a g e
EXPERIENCES
Director of Internet-of-things Business Consulting (2001 to now)
(1.5 years with Northstar)
RTC GROUP, San Clemente, CA
Assisted clients (software and hardware) with developing sales in the embedded markets using standard and custom seminars, print publication and online promotion. Clients include: Microsoft, Intel, Motorola, Hitachi, Renesas, Kontron, Advantech, Avnet, Arrow and Bsquare
Personally booked over $2 million of business in custom solutions
Applied strategic marketing skills to help customers develop promotional strategies including technical seminars and publications on a worldwide basis Director of Partner Marketing (1998-2001) working for Microsoft Distributors
(Annabooks/Venturcom)
VENTURCOM/ANNABOOKS EVENTS, San Diego, CA
Developed partnerships for Microsoft
Sold Microsoft add-on real-time software to compensate the Windows Operation Systems
Identified, evaluated and launched new products including new technology road shows for clients to market new products in major cities across North America and workshop products including Microsoft Windows CE, Microsoft NTE and USB
Developed customer relationships, identified customer needs and developed proposals to close substantial business deals with Intel, Microsoft, Lucent and Agilent
Developed marketing campaigns with 12 trade magazines to achieve awareness and maximum visibility and formed alliances to jointly promote products Director of Marketing (1991 – 1998)
NORTHSTAR SYSTEMS INC., Rancho Cucamonga, CA. (ANCO)
Responsible for all aspects of marketing including new product development, promotions and public relations
Worked closely with various departments (overseas factory) to bring products from factory to market
Developed product roadmaps, marketing campaigns and materials and conducted sales training
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Created new markets and generated business - successfully launched LAN 10Base-T add-in cards, HUBs, Token Ring add-in cards, HUBs, USB hubs and variety of LAN and USB cables (current products include remote controls)
Worked with sister company, Alcor Micro, to provide silicon solutions to build Hub Products
Promoted the company through public speaking at various technical conferences including PCMCIA Group, Wescon, Northcon, and PC Card 96’ Conference
Published the Medical Electronic Device Solutions Magazine and articles including Overview of the Medical Semiconductor Market and Application and Medtech food chain
Published technical articles in various journals such as Portable Design, Electronic News, Electronic Design, USB Conference and Cabling Business Magazine
Maintained personal relationships with editors of key magazines such as EDN, Electronic Design, Portable Design and other web publishers
Generated PR excitement to promote company and products resulting in many write-ups by PC Magazine, LAN Times, etc
Achieved product Editor’s Choice award from PC Magazine on LAN product Product Marketing and Engineering
Established product marketing department and processes
Managed product marketing, customer services, technical support, and technical publication - P & L responsible for $10 million VLSI communication product line
Managed a printer product line and later joined the local sales team EDUCATION
MBA, Marketing, San Diego State University, San Diego, CA
BS, Electronic Engineering, California State Polytechnic University, Pomona, CA - Honor Graduate
PUBLICATIONS
Market research report to cover USB and Wireless USB including comparison of various wireless connectivity methods
Published various technical and medical articles REFERENCES AVAILABLE UPON REQUEST
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