Marketing Sales
Resume:
KAREN LACISTE
Email Marketing Specialist
*****@************.***
linkedin.com/in/karenlaciste
PROFILE
3+ years of experience in email campaign development using Eloqua, Unica, Emarsys, MailChimp, and Campaign Enterprise
Superior proficiency in building responsive email specific templates using Adobe (Photoshop, Dreamweaver & Illustrator), HTML, and CSS
Knowledgeable in email best practices, target list segmentation, effective A/B testing, metrics analyses, troubleshooting, and overall QA
Excellent knowledge of CASL and ensures all outgoing marketing emails are CASL compliant
Performs data list pulls using SQL; has experience using Microsoft SQL, Oracle, and Teradata
Passionate, competent and quick worker with strong analytical, organizational and time management skills
Works well independently and as a team member, excellent written and verbal communication skills, open minded and able to form good rapport with all levels of staff
EXPERIENCE
Email Segmentation and Deployment Specialist, RM Team // June 2015 to January 2017 eBay Canada, Toronto
Designed email templates, marketing banners, and other creative assets when necessary using Adobe CS; ensured all assets follow official eBay design standards
Developed responsive HTML and CSS codes from scratch and/or adapted pre existing email templates as per campaign and design requirements
Involved in developing strategic email marketing campaigns and ad hoc projects
Pulled and segmented target audience lists for different marketing and onsite channels based on user behaviour and/or other campaign requirements
Managed campaign set up, QA (using Litmus), CASL compliance, A/B testing and final deployment in all email campaigns
Analysed past deployments and regularly made recommendations to enhance campaign performance and execution Email Campaign Specialist, Data Management Team // April 2013 to June 2015 Kenna Communications, Mississauga
Created email templates, connects mass email applications to databases, and creates deployment jobs on email platforms especially tailored to each campaign
Involved in various aspects of the email deployment process and proactive in obtaining campaign requirements from different teams
Collaborated with SQL developers, application developers, data analysts, and different account (client facing) team members in formulating and developing email campaigns
Wrote SQL queries which updated and enhanced campaign specific jobs using Microsoft SQL and Oracle
Actively ensured that email campaigns followed company specifications, and upheld a high standard and thorough QA processes in all projects
Web & Email Marketing Intern, Technology Department // October 2012 to January 2013
Worked with marketing co ordinators from different departments in designing and developing email templates for the Spring 2013 campaign
Used PHPlist to distribute emails, as well as to manage hundreds of email subscribers, monitor results, and re developing campaign templates/plans according to the gathered data
Updated the company website using HTML, CSS and Adobe Dreamweaver
Worked with the Web Solutions Programmer in various projects including OUP Author Blog (Wordpress) and OUP Sales App EDUCATION
Hon. Bachelor of Science // 2012
University of Toronto
Majors: Psychology and English
Web Design Certificate // 2018
McMaster University, CCE (Ongoing)
REFERENCES AVAILABLE UPON REQUEST
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