Marketing Social Media

Objectives

Seeking a full time challenging position with a company where my academics, legal and technical skills will be an asset to the business while furthering my knowledge and abilities in the process.

Experience

Independent Contractor

2007 - Present

Florida Education Institute, Miami, FL

Web Development and Digital Marketing

01/2016 - Present

Full-Time (40 Hours + a week) Digital Marketing Director for Florida Education Institute.

Recruited to revitalize a lagging web presence for business units experiencing a downward traffic trend. Reported to President and worked close with management to plan and execute digital marketing strategy. Accountable for SEO, and PPC (Google, Bing, and Facebook), website creation and management, social media, content marketing, email marketing automation, display advertising and web analytics.

Development and maintenance of sites with different targeted audiences converting into a Content Management System.

Training of employees on CRM systems.

Florida Education Institute and ABS Bartending School

Evaluated and established password manager system for all email marketing accounts, website server accounts and dedicated server accounts.

Analyzed niche for institution, researched keywords and established landing pages, Facebook paid advertisements, Google Analytics, and PCC campaigns for the institution.

Evaluated numerous notification systems for lead marketing and negotiated best pricing for the school.

Negotiated pricing and set up contact program for lead generation follow up.

Integrated websites and social media platforms with CRM for remittance of email, text and phone blasts for the institution.

Developed lead database and integrated with CRM system.

Pasion Miami Restaurant:

Created Facebook online menu system, and established social media sites such as Facebook and Instagram, plus negotiating and establishing paid campaigns in Yelp and Groupon.

Organized and established photoshoot set for restaurant; Worked with professional photographer and chef on lighting, props and plate styling for best dish and restaurant photography.

Olian Maternity, Miami, FL

Web Development and Digital Marketing

12/2011 – 01/2016

Full-Time (40 Hours + a week) Independent Contractor for a fashion design manufacturer.

E-commerce Manager and Web Developer of custom e-commerce solution for six websites (three wholesale and three retail).

Implemented wholesale websites into database driven sites; Designed and established integration of existing design to an e-commerce content management and database solution.

Training of customer service employees and accounting managers on website control panel, shipping, fraud prevention and credit card merchant accounts Authorize.net and PayPal interface.

Training of employees on e-commerce business practice and procedures from order management, online fraud prevention to customer fulfillment.

Investigated data and researched and processed charge backs.

Implemented rules through merchant accounts to prevent fraudulent charge backs.

Integrated e-mail capturing system with website forms and e-mail service; Manage and establish e-mail campaigns for wholesale and retail websites.

Update wholesale and retail databases with new seasonal merchandise plus update corresponding front end websites.

Handle reputation management for the company.

Customer Service management and problem solving.

Implemented and managed Google AdWords and Facebook pay-per-click campaigns

Implemented and managed all social media including Facebook, Instagram, and Twitter, and integration of social media platforms with new website development.

Implemented, maintained and handle all e-commerce business practices with Amazon and Ebay store Implemented, maintained and handle all e-commerce business practices with Amazon and Ebay store.

Implemented and managed affiliate program for retail websites.

Additional Projects for Physicians, Law Firms, and Logistic Companies

Responsible in the web design and search engine optimization and marketing for online websites.

Established complete digital marketing and social media solutions.

E-Commerce Management and Consulting.

Development of Database Integrated System for Logistic Company.

Fraud Prevention Training to employees handling transactions.

Discussing client requests and demands.

Preparing proposal according to client specifications and closing of deal; Design concepts and prepare website plan according to client’s needs; Finalize website.

Co-Developer and Software Analyst for E-commerce Shopping Cart.

Custom Facebook Development.

Digital Advertising

Research and prepare specific copyright content (SEO optimized) for websites.

Optimize websites for search engine exposure.

Submit website to multiple online directories and local citations.

Social Media advertising in platforms such as Facebook, Twitter, LinkedIn and more

Data Mining and Bulk Email Marketing

Article Marketing Services such as article creation and online submissions for exposure

Blog site design and development.

Web Development / Site Optimization - Developed web applications for e-commerce, online portals, accounting, project management, and inventory automation. Web page optimization of navigation, load times, graphics, XHTML 1.0 and CSS 2.0 - W3C cross-platform and browser compliance. This directly increased traffic & sales; which decreased maintenance and capital expenditures for department.

Search Engine Optimization - Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits. Databased existing data from server logs and created statistical analysis to project future behaviors. Re-designed existing site by incorporating programming standards [XHTML, CSS, Section 508], utilizing layers (div) vs. tables, and 'honest' Search Engine Optimization practices to produce a 'state of the art' web site for Search Engine traffic.

Search Engine Marketing - Successfully created and managed Internet marketing campaigns that included: Rich Media Advertising, e-mail campaigns, banner ads, e-commerce sales events, e-zines/newsletters and various promotional strategies. Over a 12-month period, site traffic had increased by 205%, with a 60% increase in convergence [the ratio of visitors to online purchases]. During the same period sales more than doubled online and their marketing expenditures decreased by funding successful campaigns. I created a database from information compiled, used to track searching habits and convergence ratios for individual marketing campaigns.

Linens4You, Miami, FL

Owner (Web Development and Digital Marketing)

2001 – 2007

Developed online site from design to creation.

Responsible to oversee fulfillment duties of Online Store.

Confirming reports of inventory and funds.

Handling employee and or managerial issues.

Assisting in training of Employees as needed.

Confirm receipts and all monies are accounted.

Preparing weekly schedules for employees.

Ordering inventory.

Supervised all employees on shift to ensure completion of duties.

Confirmed client orders were shipped properly and on a timely manner.

Trained new employees on phone system and data entry of products.

Maintained relationships with vendors and followed up on online orders.

Received multiple orders for shipping.

Responsible to complete each order guaranteeing that each parcel was properly packaged and shipped to correct locations.

Paralegal

1997 – 2001 – Miami, FL

Carlton Fields, et. al.

1994 – 1997 – Miami, FL

Akerman, Senterfitt, et. al.

1988 – 1994 – Miami, FL

Broad and Cassel

Residential Closings:

Responsible for all ongoing real estate matters and transactions.

Assist in transactional issues involving real estate, creation of legal entities and participation in drafting of complex entity agreements and analysis of proposed transactions.

Review purchase and sale agreements.

Title analysis and drafting letters of objections to title exceptions.

Assist clients in due diligence, monitor transactions while in escrow, and close transactions.

Participate in the drafting and review of commercial leases, financing documentation and other real estate documents.

Responsible for management of client files including drafting internal guidelines and procedures.

Commercial Closings:

Prepare, negotiate and edit documents relating to real property transfers, leases and land use matters, including deeds, assignments, lease amendments, subordinations and easements.

Review and advise clients regarding due diligence materials for acquisitions and dispositions.

Manage document collection in each transaction and lead team to ensure appropriate documents are received and in proper order for all transactions.

Conduct legal research on case law using traditional and computerized research methods.

Develop and maintain libraries and databases for both hardcopy and electronic files.

Collaborate with real estate managers to coordinate the drafting of legal notices.

Assist in processing Securities Exchange Commission (SEC) regulatory filings.

Provide direction to outside counsel on billing costs for case related transactions.

Prepare general and specialized case documentation for the General Counsel.

Coordinate diversified administrative tasks to include call screening, travel arrangement, expense report preparation and ad hoc projects.

Provided general assistance to attorneys, corporate, and division personnel pertaining to the acquisition, leasing, development and disposition of commercial real estate.

Handled the review and clearing of titles and surveys and analysis of contracts and leases.

Prepared ancillary transaction documents such as escrow instructions, deeds, easements, memorandum of leases, restrictive covenants and non-disturbance agreements.

Education

Florida Institute of Technology (MBA in Information Technology Management – In Progress)

Florida Institute of Technology (Mini Masters of Internet Marketing – In Progress)

University of Phoenix (Bachelors of Science in Information Technology specializing in Software

Engineering – 2000)

St. Thomas University (Bachelors of Arts in English – 1991)

Briarcliffe College (Associates in Applied Sciences – 1988)

St. Brendan High School – (High School Diploma – 1985

Skills

Software: Microsoft Office 2013 Suite, Adobe Acrobat, Adobe Photoshop, Adobe Dreamweaver, Adobe Lightroom, Adobe Flash, Corel Paint Shop Pro, NetBeans, Eclipse, JGrasp; Merchant Account Interfaces/Gateways: Authorize.net, Paypal, Charge.com; Content Management Systems: E-commerce Templates, Joomla, WordPress, Drupal and Magento; Email Marketing: Constant Contact, Vertical Response, Mailchimp, MadMimi; SEO Marketing Systems: Internet Business Promoter; Social Media: Hootsuite, HubSpot CRM, Marketing, & Sales; Servers: Linux and Windows (Plesk control panel interface), MySQL; Programming: HTML, CSS, PHP, Java, and C++

Others: I utilize many software and tools to expedite certain tasks, some of which are unknown gems in the open source community.

Hobbies

ESL Teacher: English as a Second Language teacher for children in China.

Software Evaluator: Beta-tester for mobile apps and open source software such as Wordpress, Joomla and plugins to SEO, social media, graphics and word processing.

References

Available Upon Request

Contact this candidate