Marketing Executive

ABHISHEK GUPTA

Contact: 967-***-****

Email: ****************@*****.***

MISSION

To convert an existing avid passion for Marketing & Branding into a vocation by utilizing the 360 degree global media environment in order to carve a niche for excellence in the communications industry.

OBJECTIVE

To gain an entry level position within the fields of Content marketing, branding & corporate communication that will challenge & allow myself to apply my tertiary studies and experiences.

Education

Currently pursuing PGDMM (Post Graduate Diploma IN Management) with specialization in Integrated Marketing Communication from Calcutta Media Institute & IISWBM under Calcutta University.

Graduated in BACHELOR IN MEDIA SCIENCE (HONS) from NSHM School of Media & Communication, under WEST BENGAL UNIVERSITY OF TECHNOLOGY, 2014.

WBCHSE(Class XII)- from Dum Dum K.K.Hindu Academy, Kolkata – 2008

WBBSE (Class X)- from Dum Dum Kishore Bharati High School - 2006

Internship & Training

1)Project Title : Training & development program for Broadcast management.

Organization : 24 Ghanta News Channel (ZEE AKAASH NEWS PVT LTD),

a Kolkata base news channel owned by ZEE ENTERTAINMENT

ENTERPRISES.

Duration : 1 month. (From 7.02.2014 to 6.03.2014)

Summary : It provided extensive knowledge regarding how to execute

reporting assignments & also have worked in a team and

made news reports & bulletin. Also working with their

marketing divison & learnt different forms of channel

marketing & branding such as TRP, TVM measuring &

learn how to execute advertising revenues.

2)Project Title : Training program on Brand development management

Organization : Bajoria Appliances Pvt. Ltd

Duration : 1 month. (From 8.01.2016 to 10.02 2016)

Summary : Learn different tools of marketing & how to execute the

Market planning. It also provided an extensive knowledge

Regarding market research & the process of execute the

Brand campaigning idea. Also working with their publice

relation divison & learn different tools & techniques of pr.

Learnt how to develop a pr campaign through a situation

analysis, objective setting, audience definition, clients brief

& interpretation.

Organizational experience

Organization: INDIEKIDZ (Brainchild of R.K memorial foundation)

Duration: Started working from 14 th September, 2016

Designation: Marketing Executive

Summary :

Currently working with Indiekidz as a marketing executive. Indiekidz is a preschool chain & it is the brainchild of R.K memorial foundation. Right now indiekidz is trying to commence their business in the eastern zone. As a marketing executive my job is to help them to sustaining their business in the eastern zone. Right now we are doing three sixty degree marketing campaigning for the eastern zone, which is include market research, brand promotional activities, digital marketing etc. Also designing marketing strategies as per as the clients demand is concern.

EXTRA CURRICULAR ACTIVITIES

Organized and had been an active member in invitation committee for college annual fest “Y- Com 2012.

Have been a part of the Y- Walk for Senior Citizen

Participated in “CHALCHE NA CHALBE NA” debate contest organised by ABP ANANDA.

Have made a short Documentary of about 5 minutes on special children.

An active member of NCC ( National Cadet Corps.) & also certified under the authority of Ministry

Of Defence, Government of India 2003

PERSONAL STATEMANT

I have the ability to be a good team player and also to work under pressure.

I have a creative inclination which helps me finish my work with uniqueness and perfection.

I have quick adaptability and I am always keen in learning new things. I am an ardent learner and believe that there is no ending in learning.

I am a hard-worker with good analytical skills and researching abilities.

Have good communication skills and aesthetic sense. Have the confidence in facing the challenges in the assigned work with cent percent obedience.

PERSONAL VITAE

NAME: ABHISHEK GUPTA

DATE OF BIRTH: 11/06/1990

PERMANENT ADDRESS: 155 MOTIJHEEL AVENUE, DUM DUM, KOLKATA - 700074

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