Sales Manager

Lynn Alan Hanson

*** *** ****** ** • Bertha, Minnesota • 909-***-**** • ************@*****.***

Accomplished sales and marketing management professional offering experience specializing in consumer products, manufacturing, and business development, with a proven track record of exceeding sales and marketing goals to drive profitable sales growth.

Summary of Qualifications

Accounts management and vendor negotiations

Ability to develop and cultivate strong partnerships

Proven ability to lead and succeed with benchmarks

Competitive and bench strength analysis

Create dynamic and innovative marketing campaigns

Leverage customer relationships to improve retention

Ability to lead with a compelling and strategic vision

Analyze performance, trends, and new opportunities

Ability to streamline business processes

Proven ability to prospect/sell into new markets

Comfortable with retail trade and sales methodology

Sales presentations and product line reviews

Manage partnerships from contract to activation

Create and manage customer forecasts and margin analysis

Specialized Training and Certifications

Continual Process Improvement

Change Management

Conflict Management

New Hire Mentorship

Advanced Microsoft Office Applications

Customer Concentric Selling

Relationship Selling

Xerox XPS Silver, Gold, and Platinum Level Certification

Certified Home Furnishings Representative/Manager

Professional Experience

Gensun Casual Living

Sales and Marketing Manager Rancho Cucamonga, CA 2013 – 2016

Managed 18 independent sales representatives throughout the US and Canada, accomplishing double digit growth by cultivating relationships with employees and clients.

Responsible for all advertising, marketing communications, and point of purchase materials.

Lead national sales meetings and training seminars for retail partners and sales staff.

Initiated and successfully implemented new branded product line of merchandise for employees and customers.

Oversaw all sales representative hiring, training, and onboarding while utilizing the newest sales and customer service techniques.

Introduced new technology to redesign and implement a new catalog and price list which reduced cost and increased return on investment (ROI).

Directly managed website design, space planner, and online showroom tour project, utilizing Icovia and Google Street View technologies.

Intelligent Document Technologies / Xerox Corporation:

Vice President of Sales and Marketing Alexandria, MN 2011 – 2013

Developed annual sales and marketing strategic business plans to drive revenue and increase market share.

Provided employee training and development by building and managing sales teams, focusing on strategic goals.

Lead the sales organization in account planning, installation, and implementation of sales tactics.

Created and implemented policies and procedures for new print service segment of company.

Sales Manager / Sales Executive Alexandria, MN 2005 – 2011

Developed new policies and procedures for hiring, training, and dismissal of sales personnel, as well as the strategic sales plan for a sales staff of five company representatives.

Cultivated relationships with new and existing customers, initiating action plan to approach and secure new business opportunities.

Collected current state data including asset inventory, asset location, average monthly usage, consumables, and service data for reporting.

Researched and presented cost of current state, preparing cost analysis of proposed versus current state, implementing proposed state solutions based on cost benefits.

Negotiated lease and sale contracts with customers and internal personnel in compliance with company policies.

Hanson Consulting Alexandria, MN 2003 – 2005

Wholesale B2B sales specialist distributing furniture to specialty retailers in throughout Midwestern region in Minnesota, Wisconsin, Iowa, and Nebraska.

Member of the Telescope Casual Furniture sales representative advisory committee.

Homecrest Industries Incorporated

Director of Marketing Wadena, MN 2000 – 2003

Managed the production of catalogs, brochures, price lists, point of purchase materials, and retail price guide software.

Responsible for consumer and trade advertising from inception to completion.

oApproved the creative art work and negotiated ad rates with consumer publications and independent brokerage agencies, as well as 3rd party vendors.

Lead the new product development team with a new process which resulted with product introductions on a timely basis and set schedule.

Implemented budget and conducted focus groups, surveys, interviews, and comprehensive competitive analysis.

National Sales Manager Wadena, MN 1997 – 2000

Managed 20 independent sales territories for the residential division in the US and Canada, representing 95% of the company’s total sales volume.

Hired, trained, and managed two regional sales managers, providing continual guidance and support to achieve short and long term company objectives.

Developed and implemented a formal product knowledge training manual for sales representatives and dealers.

Maintained extensive enterprise sales forecasting, providing key input on product, program development, and pricing structure.

Conducted national sales meetings, as well as dealer and sales representative advisory council meetings.

Regional Sales Manager Wadena, MN 1993 – 1997

Traveled extensively with sales representatives in the US and Canada to meet dealers and determine competitive product, program, and pricing requirements to drive sales and successfully introduce new programs and products.

Developed, designed, and implemented the Homecrest retail price guide and order form software.

Provided input on quota development as well as sales and marketing plans.

Initiated new sales forecasting model which computerized both internal and external sales analysis.

Prior Professional Experience:

Makita Power Tools USA

Territory Account Manager Casselton, ND

Responsible for a top 5 national account.

Increased territory sales volume of Minnesota, North Dakota, and South Dakota sales volume from $1.2 million to $2.3 million.

Consistently exceeded all sales contests and quota objectives, conducting sales and product knowledge training seminars throughout the country.

Coty Division of Pfizer

Territory Sales Manager Casselton, ND

Increasing territory sales volume from $600 thousand to $1.5 million.

Conducted sales and product knowledge training seminars.

Earned the Rookie of the Year Award for the Midwest Region.

Education

North Dakota State University

Bachelor of Science: Business Administration, Minor: Economics

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