Sales Marketing

CHRISTOPHER L. RANDALL 917-***-****/*********@*******.***

SUMMARY STATEMENT

I am an experienced business operations/strategic planning professional and author (Sales Analytics Guide - Sales Development & Category Management Practices©), with over twenty years of sales, marketing, technology, and operations/financial acumen; that is seeking the next opportunity to accelerate organizational growth and innovation. I have proven to be a valuable asset in B2C/B2B penetration initiatives, channel expansion, media proficiency, and developing and implementing business strategy; from conventional methods of commerce, to new age system architecture and processes. KEY STRENGTHS & CORE COMPENTENCIES

• Demonstrated ability to identify cross-fertilization opportunities various industries, products, and services

• Established operations leader of systems, structures, and processes that drive efficiency and cohesiveness within emerging companies

• Successful designation and implementation of tactical offline and digital marketing plans per client initiatives and brand strategies

• Implemented multi-market territory analysis for B2B/B2C business development teams to increase effective client prospecting

• Primarily responsible for all business planning, P&L, contract negotiation, program execution management, and performance analysis

• Managed regional project partner teams to execute and support deliverables with KPIs based on acquisition rate, ROI, and retention PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

THE ATTITUDE GROUP/TAG MEDIA GROUP, New York, N.Y. 2016 - 2017 VP New Business Development & Planning, CRPC® - Contractor Assignment

• Penetrated multi-vertical client base for brand identity services, digital marketing/media planning, and public relations campaigns

• Strategy development for PEOS initiatives, social media enhancement and follower engagement, and tactical content marketing SCHMEISSER INVESTMENTS INTERNATIONAL (PRIVATE EQUITY), New York, N.Y. 2015 - 2017 Business Strategy Consultant, CRPC®

• Hedge Fund – providing ad-hoc analytical reports on currency arbitrage, monetary movements, and trade support

• ArbiTravel – co-development of an e-commerce FX arbitrage consolidator start-up business plan © and utility patent pending

• WeMeet Application Holdings – lead writer for an office productivity SaaS mobile app start-up business plan © and utility patent pending JPMORGAN CHASE (FINANCIAL SERVICES), New York, N.Y. 2011 - 2015 Investment Advisor, CRPC® - Vice President Investments

• Implemented portfolio management, risk diversification, life and wealth transfer insurance planning, and retirement strategy

• Marketed and closed both B2C retail brokerage accounts and B2B 401K platform solutions for small to mid-size companies

• Successfully acquired and managed $30M AUM in 3 years (Series 7, Series 66, Life/Health, and CRPC®) MERRILL LYNCH (FINANCIAL SERVICES), New York, N.Y. 2010 - 2011 Financial Advisor, CRPC® - Global Wealth Management

• PMD licensing/certification program – targeting private wealth for retail and professional asset management

• Implemented strategic portfolio management, risk diversification, and retirement planning FOODIELINK.COM (SOCIAL MEDIA/COMMERCE), New York, N.Y. 2008 - 2010 Co-Founder/VP Merchant Development-E-Commerce (Sold Equity Interest to Capital Partners)

• Worked on a cross-functional IT team to development an on-line local farming exchange

• Key role in strategic operations/business planning for business development strategy and e-commerce integration ©

• Developed turn-key tactical affiliate digital marketing strategies to acquire prospective retail clients

• Identified and attained 50 local merchant accounts for promotion content and EDI integration for e-commerce CAPTIVE MEDIA COMPANY - HCPN (Static/Digital) & BOXTOP MEDIA (Print), New York, N.Y. 2007 - 2008 VP Business Development & Planning – Contractor Assignments

• Pingdango TM - Developed an online consumer behavioral targeting engine business plan ©

• Contracted with media companies to design print and digital campaigns, and penetrate enterprise targets

• Facilitated successful introductions and pre-set meetings with over 35 key brand decision makers LBL ACQUISITIONS (LABEL$DOLLARS MERCHANT SERVICES), Westport, CT. 2004 - 2007 Sr. Director of Business Development – National Accounts (Sold to Venture Capital Led; Perimeter Marketing Company)

• Managed the eastern region customer development and retailer expansion and API roll-out during the growth stage of the organization

• Engaged with retailer department SVPs on the value proposition of the marketing/promotion platform

• Penetrated manufacturers, and closed branded opportunities for 42 major food companies across the U.S.

• Generated pre-emptive cross-sell opportunities within a multifaceted marketing system to increase revenue across the product mix PREVIOUS INDUSTRY EXPERIENCE (Bristol Myers Squibb, A.C. Nielsen, Catalina Marketing, GHB, ConAgra) 1996 – 2004 EDUCATION & CREDENTIALS

NORTHEASTERN UNIVERSITY, D'Amore-McKim School:: Bachelor of Science in Business Administration: Finance & Marketing, Boston, M.A. ADVISORY BOARD ASSIGNMENTS, Brick Presbyterian: Officer (2008-2010), HipFoods LLC/Hip4Kids.org (2009-2015), Ethos Health (2015-2016) AUTHOR, Random House CPG Publications (Sales Analytics Guide©): best practices to enhance category management processes

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