Manager Sales

SHAUNA M. LINDSAY 619-***-**** • *******@*****.***

ACCOMPLISHED COMMUNICATIONS LEADER

Driving business focus and employee engagement through innovative communications solutions

Industrious and creative professional with a record of developing and implementing comprehensive communications initiatives that engage business leaders, employees and customers while ensuring alignment with an organization’s mission, business strategies and priorities. Outstanding communication, leadership, and interpersonal skills with a reputation for forming collaborative business relationships at all levels. Driven, conscientious, and enthusiastic team player comfortable working in high-pressure environments while successfully meeting deadlines and achieving project objectives.

Core Competencies

Media Relations • Program Planning & Evaluation • Project Management • Team Management

Online and Print Media Production • Crisis Communication • Brand Building • Employee Communications

PROFESSIONAL EXPERIENCE

AT&T, San Diego, CA 2007-2016

Project and Customer Communications Manager – Enterprise Client Group

Corporate liaison and key project manager for multi-national corporate customers, each billing up to $130M annually. Developed trusted relationships with client contacts and worldwide partners at all AT&T management and customer levels to solidify project specifications, deliver network installation project updates and identify issues for immediate resolution. Managed customer service experience for major business customers in southern California to secure $45M in annual revenue.

Utilized communications expertise and customer advocacy skills to reduce international and domestic circuit install intervals by up to 50% for Ethernet network services.

Managed cross-functional worldwide provisioning teams by developing relationships with AT&T partners at all management levels in provisioning, service management, sales and ordering organizations.

Served as 24 hour on-call escalation resource to manage business customers’ service outage issues, communication of service restoral progress and root cause analysis following incidents.

Led customer relationship management and communication initiatives which resulted in 10% increase in clients’ net promoter scores, indicating customers’ enhanced trust in AT&T and willingness to continue buying.

Managed $3M module of business accounts, providing wireline and wireless applications and solutions, networking, VoIP platforms and outsourced IT services; drove wireline and BVoIP retention and new sales contracts to 110% of quota.

VERIZON COMMUNICATIONS, San Diego and Thousand Oaks, CA 2002-2007

External Affairs & Communications Manager / Public Sector Account Manager

Managed internal communications for 10,000 employees in a 5-state region. Formulated a comprehensive communication strategy to drive key messages regarding business direction, competition and service to management and hourly employees through a variety of electronic, print and multimedia vehicles. Interfaced with employees at all levels to ensure consistent, relevant messaging and two-way communications program implementation.

Implemented communications initiatives to transform hourly workforce from service to selling as a day-to-day task for field technicians resulting in $2M additional revenue from employee sales referrals.

Counseled senior operations VP and directors on employee communications plans and messaging; developed executive communications for regional VP and served as member of regional management advisory team.

Prepared and wrote talking points for supervisors’ onsite meetings with hourly employees and personally chaired several employee meetings in service garages and regional technicians’ service yards.

In sales assignment, prospected for opportunities and customers in out-of-franchise government/education market. Developed bid responses for campus cabling contracts, router installations and site security solutions.

SIEMENS MOBILE, San Diego, CA 2000-2001

Communications Manager

Developed comprehensive electronic and print communication initiatives to inform and unify employees within four business sectors of start-up mobile business unit. Oversaw media relations programs and business unit visibility within worldwide Siemens Corporation, ensuring ongoing internal news coverage in U.S., Europe and around the world.

Launched first intranet site for nationwide company in less than six weeks, increasing speed of employee onboarding process and creating online repository for news and human resources documents.

Coordinated communication programs with U.S. and international headquarters teams to promote mobile phone business unit, its achievements and employees, domestically and in more than 100 Siemens-staffed countries.

LINDSAY AND COMPANY PUBLIC RELATIONS, San Diego, CA 1996-2000

Principal / Owner

Established independent public relations and communications consultancy serving technology firms to increase sales, create start-up firm visibility and manage employee engagement programs.

Initiated media and public awareness for startup tech company (Enterprise Integration Group), including "Today Show,” airline in-flight news programs and Investors Business Daily exposure.

Trained clients as media spokespersons for television and print interviews.

Coordinated statewide media relations campaign for major directory publishing firm (Pacific Bell Yellow Pages), resulting in $3M increase of new product sales in California markets.

Coordinated multi-day series of AT&T employee team-building rallies in several major California cities. Project managed site-specific video production and led statewide pre-event employee notification.

PREVIOUS EXPERIENCE

AT&T Public Relations and Internal Communications Manager

EDUCATION

San Diego State University

Master of Arts, Mass Communications

Bachelor of Arts, Journalism

LEADERSHIP / PROFESSIONAL AFFILIATION

Information Ambassador – San Diego Zoo Global – 2016 – present

Women Business Enterprise Council West (WBENC)– 2015-2016

Supplier Diversity Ambassador, AT&T – 2011-2016

Women of AT&T – Pacific region – 2008-2016

AT&T Agile Project and Program Manager Certification - 2015

Toastmasters International - Certified Toastmaster – 2008

International Association of Business Communicators (IABC) – District and chapter leader - through 2008

LinkedIn profile: https://www.linkedin.com/in/shauna-lindsay/

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