Marketing Manager

PHONE 202-***-**** • E-MAIL ********@*****.***

PETER ROUSE

Corporate Communications, Public Relations,

& Global Media Relations

OVERVIEW

Peter Rouse is a dedicated and qualified executive with several years of expert level experience in public relations, corporate communications, and relationship management with a history of exemplary performance in complex and demanding environments. Respected as a creative and innovative leader, delivering dynamic internal and external communication directives, creative content projects and strategic marketing initiatives. Maintains excellent professional media relations with National news syndicates and journalist. Highly organized with the ability to manage multiple tasks, problem solves effectively and conveying the story of a company. Poised and competent professional with the proven ability to motivate and manage diverse teams to achieve maximum results in a fast-paced environment. A versatile multi-media communicator and writer, knowledgeable in both digital and print media. Areas of expertise include:

Internal & External Communications

Strategic Public Relations

Search Engine Optimization (SEO)

Press Releases & Media Campaigns

Search Engine Marketing (SEM)

Strategic Communications Planning

Crisis & Corporate Communications

Email Digital Communications

Public Speaking Engagements

Digital Marketing Campaigns

Media Relations, Pitching, & Press Kits

Relationship Management

Change Management Specialist

Digital Creative Content & Editing

Project Management: Government & Private

B2B / B2C Digital Marketing & Advertising

EDUCATION

Master’s Degree: Strategic Public Relations 2015

George Washington University

Bachelor’s of Science: Communications / Marketing 1999

Bowie State University

PROFESSIONAL EXPERIENCE

Sr. Executive Manager of Corporate Communications & Global Media Relations 2008-2017

PaNa Solutions, Inc. – (Information Technology Software & Network Engineering Firm)

* Managed and responsible for creating, implementing, and measuring the success of comprehensive communications campaigns, public relations directives, on a global level that ultimately enhanced company image and position using both internal and external communication initiatives.

* Oversaw and carried out all corporate communications, email message development, pitch and announcement strategies. Monitored the media and alerts management of issues of special interest or those requiring immediate attention. Relationship Manager for all communication initiatives.

* Supervised coordinated power point presentations, and media activities. Managed and communicated complex and controversial information concerning operations, policies, and procedures to the Director of Human Resources, Chief Financial Officer, and Chief Executive Officer.

Prepared, edited, and reviewed both internal and external communications initiatives.

* Developed financial communications for both short and long-term budgets for Senior Management and C-Suite Executives. Supervised all change management and change in direction initiatives.

* Developed global strategy and execution for external communications, including public relations directives, crisis communications projects, social media campaigns, and advertising in conjunction with the internal IT department using CRM software.

* Developed email campaigns, manage email database, and help increase client experience and recommend improvements and leverage best practices. Supervised marketing measure effectiveness and increased lead quality using Google Analytics.

Sr. Manager of Public Relations & Digital Marketing 2006-2008

Grafton Consulting

* Managed and implemented an integrated communication strategy to promote the Grafton brand.

Served as a primary point of contact for press queries, conducted PR conflicts checks and provided counsel on Digital marketing opportunities.

* Collaborated with executive leadership on market positioning, brand messaging and strategic planning.

Researched, implemented and tracked advertising and public relations activities.

* Managed social media marketing strategies to ensure a strong, visible social media presence.

Prepared press releases, media alerts, key points and articles for Grafton events and promotions.

* Coordinated and managed organizational events and trade shows.

Developed and facilitated media communication training to ensure organizational understanding of effective media communication strategies.

* Created email blast and cultivated strong business relationships with clients to ensure satisfaction and generate revenue through search engine marketing (SEM), to include strategic change management

Managed and supervised communication investment projects under Financial Industry Regulatory Authority (FINRA) guidelines.

* Supervised extensive social media campaigns for digital advertisement, TV/radio broadcast, and the web. Also managed media platforms such as Facebook, Twitter, Adobe Media Optimizer, and YouTube.

Executive Manager of Public Relations & Client Endorsements 2000-2006

Blue Print Sports Marketing Group (Professional Athletic Agency Firm)

* Oversaw and collaborated with business management teams in the development and implementation of brand marketing trends and programs to support organizational initiatives.

* Identified new business opportunities and revenue streams through market research and forecasting by way of customer demand and awareness.

* Coordinated and managed public appearances in public relations and crisis management initiatives.

* Managed multiple business contracts including: program management, human resource management and fiscal management. Supervised marketing campaigns with sales activities.

* Contracted with the National Football League (NFL) in the facilitation of endorsement negotiations between agents and potential sponsors.

COMPUTER SKILLS

Microsoft Office Advanced: Word, Excel, PowerPoint, Sitrion, Newsgator, Outlook, Publisher, and Project. Adobe Creative Suite: InDesign, Illustrator, SharePoint, AfterEffects, and Photoshop. Social Media & Web: HTML, Group High, Yammer, Facebook Insights, Twitter Analytics, YouTube, Sprinklr, LinkedIn, Sprout Social, Google Analytics, Hootsuite, and WordPress. PR & CRM: Business Wire, Eloqua, Vocus, Cision, Infusionsoft, Marketo, Hubspot, and Salesforce.

AWARDS & COMMUNITY LEADERSHIP

2002 Congressional Award Recipient

Boy Scouts of America, Eagle Scout

Public Relations Society of America - PRSA

Kappa Alpha Psi Fraternity Incorporated

Toast Masters, Corporate Member (Public Speaking Professional)

Maryland Masters League, Semi Professional Lacrosse

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