Marketing Manager

John Amantea

**** ******** ****

South Euclid, OH 44121

Cell: 216-***-****

***********@*****.***

Profile

Marketing professional/business writer with experience in major health-care and manufacturing organizations.

Expertise in marketing-communication strategy, public relations, and content development/editing for diverse channels.

Profitable direct marketing, creative development, and staff/budget management.

Specialties:

Branding

Business-to-business and consumer campaigns

Crisis communications

Direct mail

Employee/internal corporate communications

Executive presentations and speeches

Marketing materials (development, purchasing, and fulfillment)

Media/public relations

Strategies (marketing, media, development)

Experience

Senior Proposal Strategist, EnvisionRx, Twinsburg, OH

March 2016 to present

Project management strategies to produce responses to requests for proposals (RFPs) received from benefit consultants, self-funded and fully insured employer groups, health/welfare funds;

Knowledge management: rewrite and update content from a database of more than 8,500 text responses used for RFPs and marketing collaterals;

Process improvement: recommend and test changes to improve processes to achieve faster bid turnaround and more efficient and economical production.

Independent Consultant, Amantea, Inc., Cleveland, OH

April 2012 to March 2016

Provide strategic planning, editorial services, and marketing campaigns;

Creative services for S-corporations, manufacturers, and professional service firms.

Executive presentations to trade organizations;

Market and media strategies to locate and capture prime purchasing influences;

Outreach to legislators at city and state levels.

Health Plan Marketing Manager, Metro Health System, Cleveland, OH

June 2010- April 2011

Develop marketing strategies to sell narrow-network benefit option;

Contact and sales presentations to benefit consultants and human resource executives for employer groups;

Increased enrollment 27 percent in a network health plan by marketing to benefit consultants, insurance brokers, municipalities, self-funded employer groups, and third-party administrators.

John Amantea: Experience (continued)

Regional Marketing Manager, University Hospitals, Geauga Medical Center, Chardon, OH

January 2008-September 2009

Marketed 10 clinical service lines to households/businesses in Geauga, southeastern Cuyahoga, and Lake Counties.

Marketing Program Manager, KeyBanc Capital Markets, Cleveland, OH

July 2006 to January 2008

Promoted investment bank through diverse channels, reaching chief financial influences and investment bankers in mid-range ($50 to $500 million) capital markets.

Director, Marketing and Communication, QualChoice Health Plan, Cleveland, OH

March 1994-May 2006

Created every communication needed to help grow health-plan enrollment (from 50,000 to 205,000 covered lives) and increase annual premium revenue (from $50 million to $350 million);

Supported sale and marketing of commercial, Medicaid, and Medicare health-benefit plans, managing a staff of creative, research, and fulfillment professionals and controlling annual budgets of $2.5 million;

Produced corporate events to recognize key producers among brokerages and benefit-consulting houses to continue business growth and maintain group retention rate surpassing 90 percent.

External Affairs, Kaiser Permanente, Ohio Region, Cleveland, OH, 1992-1994

Led in-house media-buying and design to market programs serving more than 200,000 covered lives;

Helped increased sales of small-business and union benefit plans through deployment of $1 million media campaigns targeting human-resource and consulting contacts.

Senior Creative/Technical Writer, Haselow Marketing, Cleveland, OH, 1986-1992

Helped create, pitch, and sell integrated marketing/communication programs to companies in agricultural-chemical, apparel, fastening, material-handling, metalworking, plastics, and testing industries.

Editorial Services, Parker Hannifin Corporation, Cleveland, OH, 1984-1986

Edited corporate magazine;

Produced and placed technology case histories;

Composed and assisted investor-relations presentations to securities analysts, shareholder groups;

Helped draft/execute crisis communication plans (Space Shuttle Challenger: January 1986).

Education

University of Notre Dame, BA, English Literature;

Brown University, Providence, RI, graduate studies, English Literature;

CWRU, Weatherhead School of Management, Courses in health-care administration;

ODI Property/Casualty Insurance, licensed December 2013; Life/Health October 2014

Skills

MS Office Suite (Excel, Outlook, PowerPoint, Word)

Contact this candidate