Marketing Real Estate

S ARAH HA L I M

*** **** **** ******, *** YORK, NEW YORK 10065 646-***-**** SARAHNHALIM@GMAIL .COM 1 P a g e

QU A L I F I C A T I O N S P R O F I L E

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A R E A S O F E X P E R T I S E

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Qatari Diar Real Estate Development Company, Cairo, Egypt SENIOR MARKETING EVENTS EXECUTIVE 2015–2017

Facilitated the planning, execution, and follow-up of all marketing events

Closely coordinated with events, production, and public relations (PR) agencies in organizing various activities

Held accountability in developing and implementing events as well as handling marketing budgets

Established and broadened sponsorship development and fulfillment

Formulated and deployed annual marketing plans and materials

Worked collaboratively with advertising agency on a daily basis to accomplish advertising plan in accordance with marketing strategy document and process implementation

Conformed to marketing objectives in ensuring on-time execution of all advertising activities

Guaranteed the seamless synchronization of all activities by drafting communication briefs for the agency and public relations agency

Communicated project progress by generating updated document and status reports; as well as media plan briefs for the media busying agency and monthly newsletter detailing all project progress and news

Ensured continuous improvement by providing input to external works done by suppliers

Drove efforts in planning and overseeing employees recognition event named Excel 2016 Career Highlights:

Played a key role in earning the award as one of the top stands in Cityscape Exhibition 2016 by conceptualizing, executing, and leading the agency

DMG – Mountain View – Real Estate Developments, Cairo, Egypt PRODUCTS AND BUSINESS DEVELOPMENT SECTION HEAD 2014–2015

Effectively handled and accomplished the following functions: o Concept design and planning;

o Creative strategy development;

o Theme setup and branding support;

o Operator selection, hiring and contract signing, relationship management, and audit; o Revenue tracking and reporting; and

o Continuous product development

Identified new business development opportunities; managed product events and entertainment; and administered films, shows, and advertisements to drive revenue growth Editor PR, Events, & Communication – Procter and Gamble (Paper–Fabric and Home Care), Cairo, Egypt SENIOR ACCOUNT SUPERVISOR 2012–2014

Served as liaison to clients through telephone, email, and face-to-face meetings

Prepared strategic proposals in alignment with client's brief and objectives

Acquired best results throughout the campaign period in coordination with and expert management of Media Relations, Editorial, and Events Management departments S ARAH HA L I M

120 EAST 65TH STREET, NEW YORK, NEW YORK 10065 646-***-**** SARAHNHALIM@GMAIL .COM 2 P a g e

Participated in client's initiatives and events, including promotion to medias

Demonstrated skills in checking and assessing media coverage and guaranteeing maximum return on investment (ROI)

Career Highlights:

Prevented threats and obtained opportunities for the clients by monitoring the media, including newspapers, magazines, broadcasts, social media platforms, and blogs

Displayed proficiency in spearheading the following events and campaigns: o Ariel and Masr El Kheir "Tareek El Nagah" Corporate Social Responsibility (CSR) initiative (2012–Present); o Ariel Micro-Boosters Launch Event (2013) – Winner of the most difficult laundry challenge on the biggest T-shirt in the Middle East;

o Pampers Premium Care Wave III (2013);

o Fairy “Be creative” TV Competition (2013);

o Gillette F14 Campaign (2013); and

o Ariel Pods Launch Campaign “When Fabric Care Meets Fashion” Fashion Show and Bazaar (2013) The Crystal Group, Beirut, Lebanon

PUBLIC RELATIONS EXECUTIVE, Events Management 2010–2011

Generated regular client reports and attended in client meetings

Conducted research for new business proposals to be submitted to potential new clients

Took part of the Accounting Team in creating client proposals and initiated PR activities

Applied keen attention to detail in examining and evaluating media coverage

Held responsibility in ensuring the attainment of client satisfaction for all services provided

Interfaced with client at venue and addressed any concerns while supporting display setups

Performed various duties, such as choosing and organizing photos for PR releases; compiling guest list databases; checking the accuracy of correct addresses and names; and allocating various categories

Provided efficient management of PR aspect for a possible crisis situation Career Highlights:

Successfully managed and executed various international artists’ concerts and events in Beirut, such as Akon, Tiesto, and Timbaland

O T H E R E X P E R I E N C E

Vocal Pad, Beirut

SALES EXECUTIVE, Telecom Services 2009–2010

E D U C A T I O N

Bachelor of Arts in Business Administration, Major in Marketing and International Business, 2008 Arab Academy for Science, Technology and Maritime Transport, Cairo, Egypt P R O F E S S I O N A L D E V E L O P M E N T

The 7 Habits of Highly Effective People

T E C H N I C A L A C UM E N

Microsoft Office Suite (Word, Excel, and PowerPoint) Mac iWork Applications (Pages, Numbers, and Keynote) Mac OS X Operating System Windows Operating System

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