Marketing Operations, Digital Execution, Lead Management, Metrics
Resume:
Maria Florencia Gianninoto
**/**/**** ****** **-*9517788-3 A rgentina
Rodriguez Peña 1011 1oB, Castelar ( 1712), G.B.A
@ m ***********@*****.***
>> OBJECTIVE
Interested in Leadership positions related to Marketing Operations, Marketing Intelligence, Metrics, Demand Generation, Database Management, CRM, and Marketing Automation Implementation areas. Analytical, pro-active, practical and expeditious. Strongly oriented to teamwork.
>> STUDIES
2000 – 2004 Universidad Abierta Interamericana (UAI) Bachelor Degree in Marketing.
>> WORK EXPERIENCE
11.2014 – Present R ed Hat
Marketing Operations and Metrics Manager - LATAM
Bilingual Position as Regional Manager for Marketing Operations and Metrics responsible for providing best practices, processes and Corporate alignment to LATAM Region related to Marketing and Sales following Lead Management Process in LATAM region setting tasks, scopes and Metrics and KPIs. Process development for Digital Marketing, Database administration, Privacy Policies and Results Measurement. Being a focal point for Account Based Marketing in the region. Provide training for processes, applications and data analysis to all team members in regional teams. A chievements . Develop Corporate projects following best practices for Demand Generation process. Regional Subject Matter Expert.
10.2013 – 10.2014 G lobant
Staff Manager
Manage staff augmentation projects, including scope, risks, costs and team management. Administrative tasks related to the project. Communication with internal teams and external customers. Performance evaluations. Active monitoring of tasks assigned to the team by the client. Manage budgets, forecast monthly / yearly per project and client. Negotiation of contracts, time and team extensions. Agile project management methodology. Scrum Master. S taff in charge: 15 employees in remote teams. A chievements. In charge of projects with international companies in e-commerce frontline. Implementing Team Building in teams led. 09.2008 - 10.2013 H ewlett-Packard
Manager List Pull Team
Bilingual position as Manager of the team responsible for providing databases for Marketing and Sales campaigns for America, following the stated privacy policies. Provide training to new analyst team and internal customers on processes, segmentation and privacy policy. Administrative tasks of personnel management, definition of group and individual goals, performance reviews. Development and presentation of the KPI metrics. Contact with internal customers and external suppliers. Database administration of customers and prospects for America. Business owner of the database and system updates. Coordination of testings and implementations with the area of I T. Databases update project development and external databases migration. Special projects on segmentation consultancy. Business owner of the privacy policies for contacts accounts and touch governance. Quality and continuous improvement of processes under ISO 9000-2008 Certification Standards. Certified as internal auditor. Staff in charge: 13 employees (8 people in Buenos Aires and 5 at Bangalore.). Achievements. Annual promotions. "Subject Matter Expert" on privacy issues, data confidentiality and processes. Leading teams outside Argentina. Implementation of CRM solutions. Process Development.
03.2007 - 09.2008 F irst Source S.A.
Provisioner II
Project: Verizon Business.
Processing orders for telephone circuits from telecommunications companies in United States. Constant contact with clients and intermediary companies in United States. Bilingual position.
10.2006 - 02.2007 T eleperformance Argentina
Telemarketer
Project: M otorola Mobile Devices.
Customer service for consumers in the United States. Bilingual Call Center. 04.2006 - 09.2006 D eutsch Biello Propiedades
Seller
Customer service representative. Data base update. Selling and rental of properties 03.2003 - 03.2006 A ccion Point S.A.
Marketing Coordinator
Brand and product development. Releases. Campaign planning for advertising and promotions. Customer Satisfaction Program planning and metrics. Create metrics report under ISO 9000 quality norms. Database administration. Organize events and seminars. Responsible for internal communication. Company’s site content management. Coordinate telemarketing campaigns. Assistance to commercial area. Develop area metrics and presentations. S taff in charge : 2 employees.
>> LANGUAGE
Ingles A dvance Level P ortugues Basic Level I talian Basic Level
>> COMPUTER SKILLS
Microsoft Office A dvance. M acros and Microsoft Project I ntermediate. Systems.
SharePoint Applications. Advance Level.
CRM Siebel.
Salesforce.
Aprimo Solutions.
Data base management using SAS Enterprise Guide y SQL Server. Eloqua (Marketing Automation Campaigns).
Project administration software Jira using Agile methodology.
>> KNOWLEDGE
2014 ESEADE
Marketing Online Diploma
Internal Courses
Management - Multicultural Leadership - Digital Marketing – Private personal information data manage.
Total Quality Consulting Group
Internal Auditor for ISO norms.
Dale Carnegie
High impact effective presentations.
Competitive PM de Core PM S.A.
PM Essentials.
Contact this candidate