Management Data

Brian K. Ullrich...

**** ****** ***** • Dallas, TX 75214 •214-***-**** • ********@**********.***

Collaborative Technology and Business Executive with proven success driving technology and business transformation across the enterprise through innovative technology solutions. Partners with internal/external business interests to drive value, mitigate resistance to change, leverage technology, spur operational excellence, and align technology initiatives with business objectives. Trusted and collaborative leader recognized for managing end-to-end technology planning, portfolio management, and commercialization projects, building high performing teams that consistently drive revenue acceleration and stakeholder value. Select accomplishments:

Systems Integration: Integrated discrete and often disparate systems using industry-leading integration tools, enterprise application integration, and business process management to deliver overarching functionality. Unleashed potential of legacy systems, delivering significant revenue at Greyhound, and resulting in an IPO at First Interstate Bank.

Enterprise Data Strategy: Developed data strategies and roadmaps to assess current capabilities and create future opportunities based on business objectives. Led data integration engagement at First State Bank, increasing revenue 14%. Engineered dynamic pricing solution at Greyhound, boosting ROI 12-fold.

Technology Operations: Spearheaded efficient use of hosting and operational management to optimize utilization of computing assets across cloud, on-premises, and colocation environments. Consolidated redundant assets into cohesive data center and cloud hosting strategy for FirstGroup America, saving $3.5M in operational costs.

Application Development: Applied object-oriented paradigm and modeling throughout software development lifecycle using Agile to foster code re-use and increased product quality. Increased IT integration capabilities at Greyhound, accelerating time-to-market 50%.

Organizational Leadership: Championed individual development and professional training to expand core competencies and affect organizational change. Increased team’s visibility and recognition, retaining 98% of top talent.

Blending Technology and Management Expertise to Build Corporate Value

Strategic Technology Planning

Technology Operations and Infrastructure

Scrum Master, SAFe Agile

Mobile Application Development

IT Infrastructure Security Management

P&L OPEX / CAPEX Management

Organizational Optimization

Leadership Development

Project Portfolio Management

Systems Architecture Integration

Data Strategy Data Center Migration

Enterprise Systems Implementation

A Career Leading High-Impact Technology Innovation and Transformation

The 211 Group, LLC A systems integration firm focusing on IT strategy and enterprise project delivery. 10/2015 – Present

MANAGING DIRECTOR, Dallas, TX

Providing senior-level strategy, technology, and program advisory services in support of strategic initiatives for multiple clients in the travel, transportation, logistics, and finance industries.

Greyhound Lines, Inc., 9/2013 – 10/2015

An intercity bus common carrier serving >3,800 destinations across North America. Subsidiary of FirstGroup, a British transport group.

CHIEF ARCHITECT SENIOR DIRECTOR OF ARCHITECTURE, Dallas, TX

Hand selected by CIO to transform the development and deployment of the company’s technology and application portfolio. Led all architecture disciplines (data, application, integration, security, and infrastructure), engineering, data center and hosting strategies, data strategy, and technology operations. Directed 20 direct employees, $20M budget.

Defined and implemented new processes and systems to address performance, scalability, quality, and security vulnerabilities.

Launched four mobile applications (iOS and Android) for consumers and employees, increasing revenue $3M, and allowing employees to engage with customers in a digital environment, which decreased revenue recognition cycle from three weeks to instantaneous.

Invigorated corporate web presence and web strategy to optimize customer engagement, resulting in 19% higher hit rates, and boosting customer conversion, “Look to Book,” by 7%.

Designed integration strategy to modernize legacy applications across entire platform, enabling company to leverage existing systems with new product innovation, and eliminating $1.4 M in back-office infrastructure.

Led technical strategy for Dynamic Pricing program, identifying data elements for high-value routes and data dimensions for forecasting engine, increasing return-on-investment 12-fold.

Designed and implemented proactive data security measures, meeting PCI-DSS 3.0 compliance for first time.

Led data center / hosting strategy and consolidation for FirstGroup America, within a shared services agreement. Transitioned Greyhound and other FirstGroup America divisions to utilize cloud-based technologies and consolidated physical assets to virtual environment, reducing IT spend 24%.

Led strategic development and implementation of enterprise-wide integration platform utilizing SoftwareAG webMethods, introducing use of web-services and EAI patterns for new and legacy systems, increasing reuse and decreasing development and infrastructure costs by 28%.

The 211 Group, LLC, a boutique IT strategy consulting firm. 5/2008 – 9/2013

PRINCIPAL CONSULTANT, Dallas, TX

Returned to consulting firm to lead business and technology initiatives for enterprise clients. Led business development and design/delivery of six complex stakeholder engagements.

Engaged by AIG to provide program management and process development expertise during AIG’s complex data center migration/consolidation program. Consolidated 430 data centers and ~10,000 servers into 25 global centers, saving >$1B in redundant technology, labor, and utility costs, with no business disruption.

Engaged by AT&T to lead architectural, data, and infrastructure projects, increasing system reliability 10%, and reducing outages 12%.

Engaged by Amtrak to migrate high-availability, mission-critical revenue applications carrying $2.4B in revenue into two, state-of-the-art centers run by IBM. Migration saved $9M, offsetting CAPEX spend, and eliminated data outages, delivering $6M bottom-line savings.

Engaged by Bank of America during acquisition of Countrywide to migrate four application streams from legacy datacenters into Bank of America datacenters, and sun-setting existing infrastructure. Consolidation reduced redundant spend $20M and delivered 25% efficiency gains in new reference architecture.

Engaged by American Airlines to develop new enterprise architecture of AA’s Mexico-Caribbean-Latin American region. Analyzed application, infrastructure, security, and data architectures, and developed technology roadmap to optimize system use.

Engaged by Sabre Holdings to restructure the eHotels IT team, increasing operational effectiveness 40%.

Calpont, a start-up provider of high performance analytic data platforms. 1/2007 – 5/2008

DIRECTOR, SOFTWARE ENGINEERING, Frisco, TX

Recruited by CTO to revolutionize a hardware-focused database product into a software product. Led software development and customer integration. Directed 15 employees and $8M budget. Company sold technology assets and patents, and exited the market.

Developed commercial columnar database product targeting the VLDB market. Achieved industry-leading performance characteristics against TPC-H speed tests for database query systems, specified by Transaction Processing Performance Council.

Completed beta test, and negotiated $250K partnership agreement to complete development.

The 211 Group, LLC, a boutique IT strategy consulting firm. 8/2002 – 1/2007

CO-FOUNDER, PRINCIPAL CONSULTANT, Dallas, TX

Recognized entrepreneurial opportunity and co-founded this IT consultancy providing technical and management consulting for small/medium businesses and enterprise clients. Led business development and design/delivery of complex client engagements. Identified and secured 15 customer engagements, driving revenue from start-up to $12M.

Engaged by American Heart Association to lead a technology assessment of customer-facing ecommerce and back-office systems. Eliminated shelfware, consolidated multiple technologies onto single platform, and reduced IT spend $2M.

Engaged by Puerto Rico Telefonica to drive turnaround and execution of failing software implementation. Developed roadmap and action plans for new business information system, providing new service order and trouble ticket capabilities, and increasing order management productivity 15%.

Engaged by SBC Long Distance to deliver customer development and integration projects. Retired three legacy systems to one platform for custom web-based ordering front-end and Telegence billing back-end, increasing efficiency 25%. Developed foundation for the launch of AT&T’s U-verse services.

Engaged by First Interstate Bank to lead end-to-end ops assessment of IT business model, systems architecture, and organizational structure. Streamlined organization, increasing responsiveness 40%, and championed customer data integration, enabling company to reverse 16% annual losses of high-value customers.

Blockbuster Entertainment, a $14B provider of home movie entertainment and video game rental services. 8/2000 – 8/2002

VICE PRESIDENT, PRODUCT AND INTERNATIONAL SYSTEMS, Dallas, TX

Recruited to stabilize existing IT systems and to develop innovative capabilities to drive operational efficiency and revenue gains. Led application development for logistics, merchandising, product allocation, inventory management, B2B supply chain management, POS, and loyalty programs. Directed 120 employees / $45M budget.

Right-sized IT organization to increase operational effectiveness and to decrease reliance on external contractors, reducing labor spend $1.6M.

Reengineered “Return to Vendor” process, saving more than $400M over five-year period.

Early Career

IP Communications

VICE PRESIDENT, SYSTEMS INTEGRATION AND ARCHITECTURE, CHIEF TECHNICAL ARCHITECT

Designed and developed enterprise-wide technical standards and architecture for a nationwide broadband/DSL provider. Increased sales 30%, enabling company to achieve breakeven in nine months.

Paging Network, Inc.

VICE PRESIDENT, ENTERPRISE TECHNICAL ARCHITECTURE

Directed architecture and integration of four disparate systems for order entry, order management, billing, and provisioning to support a new centralized IT infrastructure. Successfully reduced IT spend 23%.

Education and Certification

MS, Management Information Systems, Texas A&M University, College Station, TX

BFA, Music, California State University, Long Beach, CA

TOGAF® 9 Certification

Technology Expertise

Architecture: Business Process Modeling, Data, Application, Security, Infrastructure

Systems Integration: ESB, EAI, Messaging, SOA, Master Data Management

Mobile Application Development: iOS, Android, Native, Mobile Application Architecture

Technology Operations and Infrastructure: UNIX, Wintel, NAS, SaaS, IaaS, Cloud, Networking

Professional and Community Affiliations

Active participant and speaker at industry conferences, including

CIO Transportation Summit, SINC Summits, CDM Media, and Software AG Innovation World

Board Member - Sean Ashford Music • Fund Executive Connection DFW • Lupus Foundation • North Texas Food Bank • Licensed Air Transport Pilot • Published Professional Photographer

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