Manager Marketing

SUMMARY

Intuitive marketing and business professional accustom to working in a self-starting environment. Encountering challenges with a “can-do” optimism, seeking the answer to “why not” rather than focusing on “can’t”. Known as a producer with a reputation of getting the job done while exceeding expectations. Passion for marketing with the grit to get my hands dirty and forge ahead.

CORE QUALIFICATIONS

Analytical & results oriented

Effective Communicator

Able to adapt to changing priorities

Commercial awareness

Flexible lifestyle, ability to travel (Canadian and EU Passport), work weekends, etc.

Ability to ask the right questions

Project Management

PROFESSIONAL EXPERIENCE

Marketing Manager and Design Services

Taylor Timber Mart, Musquodoboit Harbour NS August 2016 to Present

Marketing Manager:

Develop, monitor and update budgets

Conceptualize and design monthly print ads

Redesigned and established website plan to encompass new content and product lines

Introduced an independent annual flyer program to focus on products available in the region

Working with store managers, customize the layout of each flyer to drive customer behaviour

Liaise with vendors to execute promotional events and maximize advertising dollars

Develop in-store promotions, merchandising, and events, to reflect core marketing strategies

Ensure successful execution and effectiveness of the retail marketing strategy, to include the adoption of relevant social media techniques into the brands ongoing communications processes

Design Services:

Worked with clients to conceptualize their interior design ideas, recommending colours, products and solutions

Created floor plans and 3D renderings of kitchens and bathrooms

Developed, updated and managed project budgets, project schedules and mitigate any construction challenges

Marketing Manager - Nova Scotia & Newfoundland

Subway ®, Halifax NS November 2014 to Apr 2016

Responsible for the strategic planning and execution of the regional marketing plans to drive sales and communicate brand character

Facilitated the relationship between local restaurant owners/franchisees and the corporation

Implemented National marketing strategies to meet marketing objectives to meet/exceed goals

Developed and executed effective marketing strategies directed at various market segments to drive traffic and meet sales goals

Collaborated with world headquarters, Canadian Marketing Team, and external providers

Planned, developed, and implemented local market marketing communications

Leveraged annual media buys through value added programs

Fostered working relationships with media outlets to gain the best value for the brand

Developed and executed local promotional opportunities, through the augmentation of local and national affiliations to increase brand awareness

Forecasted, managed and updated marketing budgets, reports and cash flows, reported to the Head of Finance

Advanced relationships with key partners to build unique customer experiences

Educated franchisees on Annual Canadian Brand Plan and how to maximize sales/traffic/profits

Travelled throughout Nova Scotia and Newfoundland

Developed and Established a Not-for Profit

MusGo Rider Cooperative Ltd., Eastern Shore, NS July 2011 to August 2013

Analyzed the transportation needs of a rural community, as outlined in a Community Visioning Plan

Spearheaded the not-for-profit and developed it as a legal entity, including a Board of Directors

Evaluated government funding opportunities; authored Business Plan and Development strategies to obtain government funding

Negotiated with HRM City Council, city staff, and representatives of Halifax Transit to obtain municipal funding, a ground-breaking accomplishment which created a precedent for future organizations (HRM had previously only funded the unionized transit organization)

Nurtured critical relationships with media outlets and participated several interviews (on and off camera)

Inspection & Service Manager, Atlantic Canada

Six Sigma/Process Improvement Leader

SimplexGrinnell, Atlantic Canada March 2009 to August 2009

Supervised and evaluated team of 20 technicians, ensured effective workflow and departmental profitability for

Strengthened profitability through collaborating with inspection schedulers to plan efficient workplans

Motivated employees to achieve and exceed company objectives

Implemented and managed the roll-out and participation of new programs, policies, etc.

Trained and certified in Six Sigma – Process Improvement, executed procedure saving the business $1M

Administration

SimplexGrinnell November 2007 to March 2009

Dartmouth, NS

Developed work plans for construction projects under $50K, updated and managed budgets and work timelines Provided technical advice and problem resolutions to all aspects of project

Streamlined and managed AR, AP, HR, and inventory procurement

Assisted District Manager

TECHNOLOGY

Comfortable on either MAC or PC platforms

MS Office Suite

CorelDraw

Design 2020

Wix Web Development

Salesforce CRM

Nutshell CRM

EDUCATION

2012 Algonquin College

Business Management Quantitative Methods

Marketing Financial Accounting

Communications I

2009 Certificate in Leadership Development - Saint Mary’s University

2008 Six Sigma and Lean Sigma Certified

2003 Certificate in Conference & Meeting Management - Algonquin College

VOLUNTEER

Hope for Wild Life – Animal Rescue Volunteer

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