Marketing Microsoft Office

Oluwatobi W. Alabi

Address: Address: **, Obadiah Street, Akoka, Lagos Mobile: 070********

Email: ***********@****.***

PERSONAL PROFILE

Creative, organized and result-orientated digital enthusiast; with about 4 years’ experience in digital marketing and communications; where I have worked as team lead on various accounts. My key strengths lay in my ability to plan, manage and purchase media on a wide spectrum of digital channels to achieve maximum exposure and ROI.

WORK EXPERIENCE

Digital Media Manager – Nov 2016 – Present 141 Worldwide

Lead day-to-day digital planning for brands such as Firstbank, Etisalat, Cadbury & Bajaj

Oversee the relationship between the central execution team and local market contacts; resulting in the team either offering them strategic support or gathering the necessary information to centrally run activity on their behalf

Manage the relationship between the activation team and the planning team.

Oversee the day to day activation and management of digital campaigns

Head up calls with key publishers/clients discussing current performance and future strategies

Meet with leading digital publishers and tech companies alongside conducting self-led research to keep abreast of the latest digital trends and bring these to the table in planning sessions

Oversee the preparation of the appropriate parts of review presentations/PCAs for our clients and deliver these clearly and confidently

Work with the Creative directors to develop long-term strategies and build out testing and innovation roadmaps.

Senior Media Planner – June 2015 – Oct 2016 SPONGE LTD

Worked on the following brands; Coca-Cola (Coke, Fanta), Reckitt Benckiser (Dettol), MTN Nigeria Ltd, Etisalat, First Bank, Phillips Consulting Ltd, Diageo Brands (Orijin, Smirnoff, Ciroc, Johnnie Walker, Baileys) Moet & Chandon, and I have also led/supported presentations with an affiliate marketing team working on clients such as AVIS, Audible, Conde Nast, Payless; to name a few.

Led strategy development and translated brand strategies into brand plans, brand positioning and go-to-market strategies for Coke, Fanta, Sprite, 5 Alive & nine Diageo brands.

Developed and executed digital media plans for effective communications campaigns.

Set up, traffic, and optimize ad campaigns in both the ad server and DSP, working with publishers and ad networks to ensure campaigns targets are achieved.

Work directly with Clients Services and Planning teams to ensure effective and efficient delivery of media planning and buying strategies.

Responsible for client-facing expertise and maximizing growth potential of existing clients (up and cross-selling initiatives)

Effectively manage client expectations and relationship.

Responsible for digital media revenue forecasts, monitoring, reporting and management.

Internal communications- Promote team building, train and manage interns and associates

Cumulatively managed over $1 Million worth of digital media for clients/brands using local DSP platforms and global programmatic & RTB advertising partners

Wrote internal articles on new media opportunities in digital

Associate/ Media Planner – April 2013 – May 2015 HOUSE OF KAIZEN

Translating clients' goals and objectives into actionable and measurable digital marketing programs.

Delivered and monitored multi-channel campaigns across e-mail, web, mobile, and social media.

Managed Google AdWords campaigns (Display, Search & Video) trafficking and optimizing using CPM, CPC & CPV for various direct marketing campaigns

Conducted key media channel research and delivering findings and reports in Excel, PowerPoint and Visio

Making recommendations to senior management.

Managing key external and internal partnerships.

Spearheading an affiliate marketing team

EDUCATION

Dec 2016 University of Lagos MSc. IRPM.

Nov 2011 Lagos State University BSc. (Hons) Public Administration

Feb 2017 Google Adwords Certification Certificate

(Fundamentals, Search, Display, Analytics)

Jan 2017 Hubspot Inbound Marketing Certification Certificate

SKILLS PROFILE

Digital: Since 2013, I have worked in a digital marketing environment with a focus on planning and buying media on a wide spectrum.

Proficient in Google Analytics, Google Adwords, Tap Analytics, Smart Ad server, Eskimi DSP, Microsoft Office.

Commercial Experience: Over the years, I have managed to ensure that all digital and mobile campaigns have a direct and measurable return on investment.

Creativity/Strategic Thinking: I have channeled my creativity and innovation strategically to execute innovative campaigns for Diageo.

Leadership: Was responsible for training and managing interns and associates.

Relationship Management: Managed cross-border project implementation; with client, vendors and team members in regional offices (London and Kenya).

Teamwork: Presently, I work within a team of 8 and also work with various clients, in-house and agency teams.

INTERESTS

Sports, Music, Travel & Culture.

References available on request

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