Marketing Director

Greg Gaston

*** *** ** #***, ***** Monica, CA ***03 **********@*****.*** 630-***-****

SUMMARY

Director of Marketing in consumer goods, online retail and wholesale spaces with over 11 years of experience identifying untapped channels and partnerships for building brand awareness, driving sales and increasing profits while defining and executing strategies to bridge the gaps. Identify areas of opportunity by evaluating market and consumer trends, developing relationships with brand properties to understand their businesses and compare customer research to develop new ways to cross-promote and build brand recognition for all parties. EXPERIENCE

Better Life Products, Marina del Rey, CA 2014 - Present Marketing Director

Integrated Better Life Products’ main company VaporNation with artists and Rolling Stone magazine, bridging the gap between cannabis vaporizers and mainstream culture

Reduced marketing expenditures by approximately 40% for 20x reach by connecting VaporNation with internal brand marketing teams at partner brands to capture their marketing dollars

Doubled number of Facebook followers organically from 5K to 17K likes in one year by aligning with the right people in the industry, staying active on the page, and running effective contests, resulting in $14K in sales

Increased sales by 30% through digital marketing and advertising campaigns with budgets of $20K or less, by focusing on retargeting within advertising networks and leveraging partnerships, resulting in over $5M in sales

Increased wholesale sales by 30% by making connections in Australia and the UK, expanding global reach

Work closely with SEO team to maximize organic and non-organic website traffic, garnering a spot on the first page of Google search results, by partnering with companies with companies with high page rankings, cleaning up bad links and creating positive links to shape results

Manage trade show and event execution for B2C and B2B opportunities, tailoring approach accordingly

Direct bi-weekly contests in partnership with various brands to drive web sales, resulting in increase in Twitter and Instagram followers and engagement, and newsletter registrations; capitalize on these registrations through Constant Contact email marketing

Red Bull/GRACE Culture Marketing, West Hollywood, CA 2005 - 2013 Music and Events Manager (started as Marketing Associate)

Placed Red Bull in several major recording studios in Los Angeles and New York City by identifying areas of the music industry where Red Bull wasn’t present, understanding recording studios and the life of an artist; placement expanded to back stage areas of music venues

Established foothold for Red Bull’s involvement in established industry events, including SXSW, Coachella, The Grammys, Sundance, Academy Awards, Super Bowl and NBA All Star Game; managed people and logistics for events to created consistent, recognizable culture of Red Bull’s presence

Developed client relationship management database; produced monthly client reports on opinion leader outreach, studio contacts, venue contacts, concert involvement, album releases, artist relationships, and future targets

Produced report for each event describing costs, lessons learned, marketing recap, significance to the music industry and how Red Bull’s presence enhanced the event; presented to national and global leadership

Created Grace internship program, mentored and trained new employees to build brand into company culture

Evaluated sponsorship proposals, “hot spots,” and up and comers for brand compatibility Infinity / CBS Radio, Westwood, CA 2004 - 2005

Executive Assistant

Radio Disney, Burbank, CA Winter/Spring 2004

Marketing Research Intern

MTV Networks (MTV/MTV2/VH1), Santa Monica, CA Summer 2003 Ad/Sales Intern

EDUCATION - Loyola Marymount University, BBA in Marketing, Los Angeles, CA May 2004

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