Market Research Project Manager
Resume:
Joel A. Lowell
Northridge, CA *****
Home: 818-***-**** ****.******@*****.***
Cell: 818-***-**** www.linkedin.com/in/JoelLowell
MARKETING RESEARCH ANALYSIS
Senior level market research professional with significant data analysis experience.
Complete analytical skills from study design through comprehensive analysis and interpretation of findings.
Skilled in forecasting, performance analysis, tracking, customer satisfaction, consumer behavior, demographics, brand and strategy analysis, concept and copy testing, attitude and awareness, and positioning analysis.
Exceptionally capable at writing concise data driven actionable analyses and presenting to decision makers.
Strong client relationship builder skilled to translate information needs and objectives into innovative and successful research solutions.
Critical thinking, creative, detail oriented problem solver and flexible team player.
Data analysis proficiency, highly skilled in Excel, Word, PowerPoint, Access, SPSS, Google Docs, CRM and other analysis and large database applications.
EXPERIENCE
PRODUCT/PROJECT MANAGER Contract assignment 8/ 2016– Present
Yahoo!, Playa Vista, CA
Data analysis management and reporting.
Designed and developed new revenue analysis reports.
Managed database updates to improve reporting efficiency.
SENIOR MARKETING ANALYST Contract assignment 6/ 2015 – 2/2016
BCBGMaxAzriaGroup, Los Angeles, CA
Managed and evaluated CRM data to create targeted promotions.
Developed Year-end analysis of CRM program and promotions.
Measured and reported to management success of in-store and E-commerce promotions.
CONSUMER INSIGHT MANAGER Four-month contract assignment 12/2014 – 4/2015
Los Angeles Opera Company, Los Angeles, CA
Developed weekly sales forecast for 2015-2016 Opera season. Prepared daily sales reports.
Managed and processed marketing lists based on specific customer criteria.
Evaluated daily sales trends recommending actions to increase revenue by performance.
MARKETING RESEARCH ANALYST 12/2013 – 7/2014
TelePacific Communications, Los Angeles, CA
As senior level marketing and data analyst, developed marketing initiatives by analyzing customer trends
Increased sales effectiveness 18% by identifying opportunities and from lapsed account representatives
Improved marketing efforts by Identifying sales drivers and customer perceptions through sales survey
Designed, developed and managed first ever complete customer database enabling analysis of business activities.
SENIOR ANALYTIC SPECIALIST 7/2005 – 4/2011
PhaseOne Communications, Inc., Los Angeles, CA
Marketing communications analysis company specializing in using proprietary content analysis methodology to predict advertising success
Managed analysis of 160 projects in 12 months achieving 66% gross profit through management of international TV commercial analysis for Nestlé in conjunction with Millward Brown.
Identified potential lack of demand of pharmaceutical product by effectively managing evaluation of data for medication intended for specific treatments.
Analyzed strategic public sector marketing materials requiring Top Secret security clearance effecting improved targeted communications.
Enhanced new analysts’ ability to participate in research projects by training and mentoring.
Joel Lowell Pg. 2
SENIOR PROJECT MANAGER 9/2003 – 11/2004
International Business Research Center, El Segundo, CA
Internal market research division of Xerox Business Research Group
Provided clients actionable marketing presentations by managing and analyzing quantitative and qualitative B2B custom research projects.
Prepared research proposals and project budgets leading to increased business.
Significantly enhanced internal Internet survey panel member retention by developing strategy for managing proprietary B2B research processes.
SENIOR MANAGER 2/1999 – 8/2003
J.D. Power and Associates, Westlake Village, CA
Major US marketing research and consulting company with ISO 9000 Certification
Simultaneously managed three project teams that generated over $1.2M in revenue.
Increased project gross margin 40% by improving efficiencies on multi-year customer satisfaction initiative for Ford Motor Company through effective management of telephone tracking study.
Converted no-fee task of multi-year tracking study into $50K annual revenue.
Designed and managed multiple consumer and B2B projects including media research.
FREELANCE MARKET RESEARCH CONSULTING 2001 – 2013
Eclectica International, Northridge, CA
Consulting and analysis practice specializing in marketing research and quantitative analysis
Conducted primary research and analyzed consumer and B2B studies and data.
Designed PowerPoint reporting templates to present actionable research findings.
Major clients included: Carl's Jr., Shutterfly, Natural Balance, American Business Research Services, Recargo, McCune Wright Legal Services, Hewlett-Packard, TMP Worldwide, Verified Audit Circulation, MGM, Southern California Edison, AT&T, Pacific Bell, Candle Corporation, California Department of Health Services and Erlich Transcultural Consultants.
EDUCATION
MBA, Marketing, Texas Christian University, Fort Worth, TX
BA, Mass Communications, California State University, Northridge, CA
Ludwig Maximilians University, Munich, Germany (year abroad program)
SPECIAL SKILLS
Proven quantitative and qualitative experience in advertising and media, technology, entertainment, consumer packaged goods, branding, retail, financial services and banking, food industries, healthcare and pharmaceutical, and automotive.
Skilled at managing deadlines, suppliers and project support personnel.
Proactive, energetic self-starter who is quick to grasp and implement new technologies and methodologies.
Highly proficient at managing multiple research projects and budgets simultaneously.
Statistically proficient including significant multivariate experience and skills.
Fluent in French and German.
Top Secret/SCI security clearance (expired).
LEADERSHIP POSITIONS
President, American Marketing Association, Southern California Chapter
President, Temple Ahavat Shalom Men’s Club, Northridge, CA
Board of Trustees Member, Temple Ahavat Shalom, Northridge, CA
Contact this candidate