Marketing and Operations Project Manager

Jaime Lynn Hi nk l e

*** *. *********** **. **** Philadelphia, PA 19144 610-***-**** ******@*****.*** E DUCA T I ON B ac h e l o r s D e g r e e i n S t r a t e g i c & O r g an i z a t i o n a l C ommu n i c a t i o n : Temple University 2010

Concentration in Public Relations

Cumulative GPA: 3.76

PRSSA member and board of Philadelphia Chapter

E X P E R I E NC E A s s i s t an t Ma r k e t i n g Man ag e r : American Water Resources (Mt Laurel, NJ), 2012 – present

Develop and execute Marketing Plan according to budgetary goals and KPIs

Execute strategic segmentation and targeting methodologies

Data modeling - regression, CHAID, PRISM, segmentation techniques

Formulate dashboards for Retention, Telemarketing, Surveys and Cross Sell

Negotiations, contract execution and relationship management with vendors

Campaign design: direct mail, email, scripting and web content

Manage programming and CRM build out and implementation internally as well as with vendors

Analyze current campaign reporting, historical data, and web analytics

Response and Call Forecasting for appropriate staffing management

Facilitate escalations and investigations for legal department

Research public data, facts, competitors and media information

Responsible for growth and development plans of supporting staff Ma r k e t i n g an d P R Man ag e r :

4all by JoFit (Huntingdon Valley, PA) women’s athletic apparel: 2011 – 2012

Manage all media, advertising, marketing materials, trade show materials, sales rep manuals and catalog design

Website and Ecommerce content management

Monitor and analyze website traffic, trends, applications and analytics

Conduct sweepstakes, cross-promotional and charitable events

Athlete Fulfillment – research and scout athletes for sponsorship with ROI

Customer Service and Quality control issues

Ac c o u n t R e p r e s e n t a t i v e :

American Advertising Services, Inc. (Philadlephia, PA): 2010 – 2011

Manage client accounts and relationships

Create and distribute press releases and media kits

Write content for ACT B2B Newspaper and Radio Show

Write and produce local business TV commercials

Trade and barter services and ad space

Plan and execute events such as seminars, business meetings, book signings, trade shows, networking events, etc.

S K I L L S WE B / D I G I T A L : SEO, Social Media, Ad Words, Pay per Click, Email Blast, Web Design, Ecommerce build out, CRM build out, Operations minded.

MOD E L I NG : Regression, CHAID, PRISM of Acquisition, Cross Sell and Retention A P P L I CA T I ON S : Microsoft Word, Excel, Power Point, Access, and Dynamics, Constant Contact, Exact Target, Marketo, Dreamweaver, Lotus Notes, Citrix.

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