William L. DeMarco
Fort Collins, CO
585-***-**** www.linkedin.com/in/billdemarco **********@*****.***
SUMMARY
An entrepreneurial executive experienced in a wide range of industries driving results through Product Marketing, New Product Development, Program Management, Manufacturing and Quality. Technical and business acumen to define differentiated products, build organization infrastructure, partnerships, and inspire cross-functional, global teams. MS from Carnegie-Mellon University, BS from Rochester Institute of Technology, and select engineering courses at Stanford University. Nine issued patents.
PROFESSIONAL EXPERIENCE
Global Product Marketing and New Product Development
*Grew product line revenue from $20M to $90M in five years
*Planned and conducted market research, analyzed, identified feature set, and presented results
*Created market requirements documents for hardware, software, consumables, and service mix
*Acquired multi-million dollar funding for creation of award-winning solutions
*Developed internal and external partnerships to execute software and hardware systems strategy
*Received two prestigious technology achievement awards for new product features
*Converted service cost center to $30 M revenue consulting business
Program Management
*Reduced time-to-market by 50% to hit retail load-in schedules, meeting cost and quality goals
*Ushered 400+ products through development and commercialization to quickly meet demand
*Used lean/six sigma methods to reduce packaging costs by 50%, improve time to market by 30%
*Recovered program schedule by identifying source of technical failure, designing fix, and
specifying/acquiring automated custom equipment for reworking product in three weeks
Manufacturing Operations
*Created and implemented enterprise scheduling, providing visual information system that reduced
internal conflict and virtually eliminated late deliveries, while maintaining high capacity utilization
*Cost reduced Engineering and CAD operations by 50%, implementing digital processes
*Implemented activity-based estimating to quickly and accurately respond to requests for quote
*Absorbed customer demonstration lab into quality testing lab with existing space and headcount
Quality Management
*Created Total Quality Management and Corrective Action Processes for Continuous Improvement
*Implemented process control methods for product quality, enabling two employers, at different
times, to be voted as the top quality company in the industry by their peers
*Created curriculum documenting quality control methods used to train employees and suppliers
*Provided approvals on a daily basis committing to manufacture up to $2 M of product
EMPLOYMENT HISTORY
Sr. Engineering Program Manager at OtterBox 2011 –2016
Led cross-functional program teams to execute major product development and introduction of accessories for Apple, Samsung, HTC, Cisco, Honeywell, and others.
*Resolved supply chain and integrated acquired company resulting in smooth processing of orders
*Introduced Product Life Cycle management to improve time to market, cost, and quality
*Spot bonus awarded for re-engineering packaging to reduce cost 15% and shorten schedules
*Implemented discounted cash flow model and price-volume profit analysis for project evaluation
*Designed and developed Corrective Action Process for improved cross-functional performance
Sage Advisor at Rocky Mountain Innosphere 2009 - 2011
*Business coach for courses using the Kauffman FastTrac TechVentures entrepreneurs’ curriculum
*Advanced Regenerative Therapy – Strategy development for stem cell therapy pioneer
*Czero – Strategy for this engineering company in clean energy, machine design, automotive
*Stewart Energy – Conducted financial viability assessment for renewable energy program
*Panda Bicycles – Established and led manufacturer’s Leadership Team
VP Business Development at Yellow Star Energy 2009 - 2011
Investigated battery and photovoltaic applications to facilitate redeployment of Kodak plant, equipment, and personnel. Identified potential partners in appropriate product development stages to scale manufacturing. Developed public and private funding sources.
Eastman Kodak Company
*Group Manager, Americas Technical Applications 2005 - 2009
Led product development and commercialization process, directed customer technical support team, product validation testing, market intelligence.
*Global Director, Consulting and Software Solutions 2002 - 2005
Global market development for software solutions and consulting services.
*Global Product Line Manager 1997 - 2002
Develop and hardware, software, consumables and service portfolio: Market research,
product strategy, product requirements specification, development, commercialization,
advertising sales promotion.
President at WLD Associates, Inc. 1994 - 1997
Market research (customer interviews, focus groups, conjoint analysis), technology introduction, workflow and value chain analysis, operations management consulting.
EDUCATION
Stanford University (select courses)
Graduate Level Engineering Studies: Micro & Nano Electromechanical Systems
Professional Certificate: Renewable Energy Conversion and Storage
Carnegie Mellon University - Tepper School of Business
MBA
Rochester Institute of Technology with Highest Honors
BS (GPA: 3.9/4.0)
KEY HONORS, AWARDS, VOLUNTEER EXPERIENCE
Nine Patents
Two Intertech Technology Awards
Founding Treasurer and Board Member at Friends of Happy Heart Farm Inc. non-profit
Founding Member and Treasurer of Living Soil Investments LLC