Product Manager

FABIO YONEZAWA

**** **** ***** **, ***#PHE Residence: 561-***-****

Fort Lauderdale, FL 33308 Mobile: 561-***-****

Email: *********@*****.***

SUMMARY

Senior BSEE with over twenty years of US and International experience in Germany, Brazil, Latin America. Cumulated an unique background combining a broad high technology skills for Entertainment, Enterprise, Public Safety and Public Networks, a customer-oriented, results-driven and a demonstrated ability to launch products and solutions from concept through manufacturing. Consistently develop strong business relationships at senior management level to promote products and/or solutions to close multimillionaire contracts.

STRENGTHS and EXPERTISE

●Discovered and integrated new innovative applications using 3rd party companies, startups, to integrate with Entertainment and Enterprise (Video OTT, eSports, VoIP Systems, WLANs, Smartphones and Tablets) and Government & Public Safety (LMR Radios and Applications) business. Used relationship with Venture Capital, Universities and Research Labs to support business initiative grow.

●Defined products/solutions/services, developed strategy, led a multidisciplinary team, managed product launch and market introduction, continued monitoring on-going direction. Complete Product life cycle management from voice of customer, use cases, wireframes, MRD, PRD, ...to end of the life.

●Architected solutions, presented and demonstrated ability to negotiate with customers; build consensus and meet customers planning. System Integration in complex high technology, i.e. IP, Sensors, Cloud, Virtualization, Wireless connectivity, smartphones, tablets, Android/Java/Linux Applications.

●Business case development, commercialization strategy and implementation.

●Develop go-to-market strategy, financial impacts, generate and control forecasting.

●Technical expertise of IP, IoT, OTT, Cloud, SaaS, PaaS, Smartphones, Wearables, Mobile Applications and wireless technologies (WIFI, Bluetooth, NFC, RFID)

●Strong relationship with senior level of Corporations, Decision makers and regulatory agencies.

●Excellent knowledge of North American and Latin American markets especially covering large channels and distributors in electronics, telecom and tools

●Team worker, dynamic, creative and an emphasis on planning and analysis.

●Computer proficiency (Windows, Linux/Ubuntu/Android, Microsoft Office, Project, HTML5, Security…).

●Fluent English, German, Portuguese and Spanish. Good knowledge Italian and Japanese.

PROFESSIONAL EXPERIENCE

GLOBENET SUBMARINE CABLES 2016 - 2017

Globenet, Fort Lauderdale, FL

Sr Product Manager: (06/2016 - 03/2017)

Responsible for the Entertainment portfolio of video streaming Transport, Over-The-Top (OTT) TV Everywhere, Online Games, eSPORTS, CDN (AKAMAI, AMAZON AWS, LEVEL 3 and CLOUD Connectivity (GOOGLE, MS AZURE, AMAZON AWS) based in the existing Globenet high capacity Submarine fiber infrastructure distributed in LATAM.

Key Accomplishments

●Completed End to End Video OTT offer from Content (Live Streaming and VoD), Content Management System (CMS), CDN, Online Ad Insertion Platform (VAST / RTB) and Applications for Apple, Android, PC, Smart TVs, Roku, Google TV.

●Monetized the OTT offer, live channels and VoD, to B2B customers in Colombia and Brazil via online Ad insertion based and Pay by Click Ads platform.

●Created a strategy to provide a bundle solution for Online Gaming for Game Developers like Riot Games, Valve and Blizzard/Activision. And connectivity to TWITCH in LATAM.

●Provided a solution to connect Private CLOUDs in Latin America to Big Public CLOUDS like Amazon Web Services, Microsoft Azure and Google Cloud in the U.S.

●Managed a relationship with Content owners and distributors of TV series, Live Channels and Movies for a rich content in OTT offer to Latin America.

OLYMPUSAT 2015 - 2016

Olympusat Telecom, West Palm Beach, FL

Director Product Marketing: (04/2015 - 05/2016)

Responsible for the entire product life cycle and go to market strategy of video streaming, Online Video Platform (OVP) and Over-The-Top (OTT) TV Everywhere focusing on B2B and B2C business model in a complete cloud based solution, OPEX based, monetization via online dynamic or static advertising insertion (VAST), pricing and cost negotiation with 3rd party partners. Managed the Product Ecosystem via strong partnership relationship creating roadmaps, contract negotiation, pricing negotiation for Content Delivery Network (CDN), Content Management System (CMS) and Content Distribution via Applications in different platforms.

Key Accomplishments

●Successful integrated with key partners (Amazon, Akamai, VO/Orange, Harmonic and Cisco), the full E2E Cloud based OTT system, VEMOX – Spanish Live TV and VoD streaming via Internet to multiple devices.

●Delivered 5 applications to the market iOS (iPhone and iPad), Android (Smartphone and Tablet), Samsung Smart TV, LG Smart TV, PC / Browser version. Future launch Amazon Fire, Roku and Apple TV

●Completed integration and liaison with major vendors in the market, i.e. AKAMAI (Live streaming CDN), AMAZON (Storage and On Demand video Streaming CDN), ViaccessOrca/ ORANGE (CMS), Harmonic (Transconding Live streaming), CISCO (Routers and Switches) and Accedo (Apps for devices).

●Negotiated pricing with CDN vendors at the lowest level, below penny per GB, similar rates to the big players in the market, Netflix and Hulu. This rate is making the company >100% profitability.

●Managed a relationship with senior executives from Verizon resulting in a partnership between the companies to resell Verizon products, CDN, Storage and Cloud based Online Video Streaming to Americas. This partnership is the biggest opportunity from Olympusat’s history. It can turn the company to reach billion of dollars in sales.

SIEMENS AG 2013 - 2015

SIEMENS US / UNIFY, Boca Raton, FL

Senior Global Product Manager: (01/2000 – 04/2002 / 06/2013 - 04/2015)

Managed the product life cycle focusing on profitability, cost reduction, pricing, business case development and market research for Enterprise VoIP Software Solution, Unified Communications System. Identified opportunities for strategic alliances and OEMs that impacted business results. Worked closely with various functional groups including engineering, marketing, service, training and sales in all aspects of product concept through manufacturing. Collected business intelligence, market analysis, competitor information, sales collateral used to position products as a differentiated component of selling efforts. Controlled product requirements, roadmaps, web information, pricing strategy and technical documentation.

Key Accomplishments

●Planned, Created and Sustained a VoIP Software PBX Enterprise Solution with revenues of >US$1B per year for large enterprises worldwide like Volkswagen, Wells Fargo, FIAT, Chrysler, BT, Telefonica…

●Researched, Discovered and Maintained 3rd party partners (IBM/Lenovo, Fujitsu, Digium, VMWare, Media5, SUSE/Linux) to include in a complete Ecosystem, system integration.

●Managed via MDML/Agile (Market Driven Lifecycle Management) worldwide Gateways, Servers, Virtualization, Unified Communications Hosted Solution, Mobility Manager and Applications Controller with annual revenues of $30M.

●Delivered presentations to customers in the US, Latin American and Europe and training to sales team.

●Participated in major US trade shows and forums, such as Enterprise Connect, CTIA, …

MOTOROLA, Inc. 2005 - 2013

MOTOROLA Solutions – Public Safety, Government & Enterprise, Sunrise, FL

Sr. Global Public Safety Applications Product Manager: (05/2008 – 04/2013)

Develop new applications to differentiate Motorola Enterprise and LMR Public Safety Portable and Mobile Radio, current leader of US and global market. Bring innovative and unique solution working close with Ventures Capital, Universities, Research Labs, and Motorola Engineering team. Provided technology strategy, business analysis and market innovation opportunity for North America, Latin American, Europe and Asia. Defined and interviewed customers to create a VoC (Voice of Customer), use cases, wireframes of use of applications, ... to generate innovative solutions.

Key Accomplishments

●Integrated an electronic medical device to measure heart rate, breathing rate, core temperature, posture and activity (Physiological Monitoring System) through algorithms and software application to provide user condition to First Responders and doctors. Partnered with a 3rd party to integrate Motorola LMR Public Safety Radios. Integration and partnership resulted in an investment of Motorola Ventures in this start-up company and initial sales of around $300K.

●Discovered and integrated an Indoor Location Solution based on Inertial Navigation and no GPS required. Startup received Ventures investment due the innovative solution to Public Safety market.

●Supported strategy for Next Generation Public Safety Portable and Mobile Radios, defining new technologies to be incorporated, i.e. sensors, wireless connectivity, content/location awareness. Tiering Product line should replace successful existing one (APX) with target of US$1B dollars of revenue.

●Defined and created an unique Ecosystem of Applications based on sensors, location, scanning products, signature capture and payment device technology, mobile computers and wireless infrastructure with 3rd party partners and internal developments.

●Presented to Public Safety agencies, Tradeshows (APCO, FDIC, FRI) and Location workshop (WPI); and met main Public Safety agencies in the US, Europe, Asia and Latin America for VoC interviews.

MOTOROLA Mobile Networks – Network and DEVICES, Sunrise, FL

Network Solutions Architecture: (10/2005 – 05/2008)

Provided in Region, North American, Latin American and Caribbean, technical product expertise for Motorola Next Generation Cellular Network (4G), IP Multimedia Subsystem (IMS), Seamless Mobility (Voice Call Continuity - 3GPP VCC) and CDMA/GSM Softswitch Switching. Liaison between Sales Account Teams, Product Management and Services teams. Technical customer presentation, sales meeting support and documentation. Network design ownership and IP Network Planning. Submitted and prioritize customer / regional market feature enhancement requests. Technical support for RFI/RFPs.

Key Accomplishments

●Architected and configured a system of initial 200K Subscribers for the first sales of Motorola Seamless Mobility with Voice Call Continuity (WiFi and Cellular) and IMS Core Switching to Qwest in the US.

●Designed and Architecture a Centralized Subscriber database (HSS) for 900K users of an End-to-end solution based on WiMAX and IMS for Axtel in Mexico.

●Technical presentation and response of major RFIs/RFPs about new products, IMS, Converged Core solution and Seamless Mobility (Voice Call Continuity WiFi/CDMA/GSM) for T-Mobile US, Time Warner Cable, America Movil (Mexico), Axtel (Mexico), Qwest (Seamless Mobility), Telefonica (Brazil).

Bosch Automotive 2003 - 2005

SPX Corp., Miramar, FL

Senior Product Manager: (02/2003 – 10/2005)

Managed the entire product life cycle of Automotive (ROBINAIR), Electrical (Amprobe) and HVAC-R (TIF, PROMAX, ROBIANIR) test equipment from strategic planning to tactical activities, specified market requirements by conducting market research supported by on-going visits to retailers and distributors; created/maintained roadmaps, technical documentations, competitor analysis. Developed and implemented a company-wide go-to-market plan, worked with all departments to execute. Analyzed product performance and sales success. Created business plan to explore opportunities in Latin America and Europe.

Key Accomplishments

●Introduced an Environmental Refrigerant Recovery system focusing innovation, profitability, strategic positioning, market requesting. Annual sales of $15 million through large distribution channels.

●Developed and maintained a project to tiering a vaccum pump line from Automotive and HVAC/R market to low cost or high quality product. Branded and priced the products accordingly and generated extra revenues of $3 million in the first year.

●Innovated in a new low cost refrigerant scale for TIF brand using new technologies and reaching the cost required by sales and management team to meet customers requirements.

●Introduced a temperature laser measurement equipment to Automotive retailers and electrical distributors in the US, European and Asia market, volume of sales in order of $2M a year.

●Participated of major HVAC/R trade shows in the US, Europe and Asia to keep updated of the latest and opportunity to present to important customers.

SIEMENS AG 1989 – 2002

SIEMENS US, Boca Raton, FL

Senior Global Product Manager: (01/2000 – 04/2002)

Managed the product life cycle focusing on profitability, cost reduction, pricing, business case development and market research for Wireless Networks, Broadband Internet. Identified opportunities for strategic alliances and OEMs that impacted business results.Controlled product requirements, roadmaps, web information, pricing strategy and technical documentation.

Key Accomplishments

●Managed a broadband wireless product to win a contract of US$400 million with WinStar.

●Generated an international winning contract of more than US$2 million to deploy a rural wireless solution in Bangladesh, Ghana and Cameroon. Created a winner solution of wireless and gateway that generated a contract with initial order of US$23 million.

●Designed and implemented a business economic tool to prove the ROI to major US ILEC carriers using a triple play solution (voice, data, multimedia and video) over Digital Subscriber Line.

●Delivered presentations to customers in the US, Latin American and Europe and training to sales team.

●Participated in major US trade shows and forums, such as Enterprise Connect, CTIA, …

SIEMENS BRAZIL, São Paulo, Brazil (12/1995 – 01/2000)

Senior Sales Engineer:

Provided a technical and business interface for major global accounts in Brazil (MCI/WorldCom, Telefonica Spain, Telecom Italia and CTBC Telecom). Presented products, solutions and economics analysis to senior level. Interfaced with internal business units, OEMs partners and Headquarter (Germany). Coordinated technical and commercial proposals. Self-starter new opportunities with global accounts in terms of partnership, technology innovation and applications for products and solutions.

Key Accomplishments

●Responsible for successful introduction of the first Siemens ADSL and broadband content applications in Brazil that generated a contract with Telefonica of Spain.

●Delivered presentations in seminars, workshops and customers about GSM 1900 in WLL application, access radio and LMDS that led Siemens to be included in the most short lists and to fortify the Siemens image of Innovation Incubator.

●Proposed the introduction of converged network solution to increase revenue, invest future-proof CAPEX and reduce OPEX for Brazilian carriers that is expected to increase the company’s market share and align with Brazilian telecommunications universal plan.

●Helped the global account team to introduce and win contracts using the Point-to-Point Microwave Radio to connect mobile base stations, such as 1300 links to BSE and BCP both BellSouth Int

Manager of Product Line Management (PLM):

Managed nine engineers, two assistants and seven trainees to plan, development and delivery a new line of access products and solutions in the Brazilian market. Responsible to control six Telecom and Multimedia product life cycle. Coordinated all go to market material, quality, strategy, PLM cycle, pricing and P&L.

Key Accomplishments

●Successfully managed the introduction of Digital Loop Carrier and TMN with a winner contract of 230,000 lines in São Paulo and more than 5,000 HDSL modems to Telefonica of Spain/Telesp.

●Implemented products for a CATV/HFC network for 250,000 home passed and 1,000 cable modem to Brasil Telecom/Telecom Italia, and a CATV reference lab test with real equipment.

●Coordinated 2 trials for Wireless Local Loop with about 100 subscribers to validated the DECT solution.

●Delivered presentations in seminars, regulatory agency (ANATEL) and customers to consolidate the Siemens presence in the access scenario. Covered all major Brazilian cities in 23 states.

●Created an empiric B-CDMA channel modeling using urban and suburban scenario in Rio de Janeiro.

●Was involved in all aspects of Local and International regulatory norms and organizations.

SIEMENS AG, Curitiba, Brazil / Munich, Germany

Senior Product Marketing Manager: (01/1992 – 12/1995)

Responsible to introduce new wireless technology in Brazilian market, DECT and GSM. Discussed standards with Brazilian and Latin America regulators. Active participation at DECT Forum, member founder, and GSM Forum. Successfully approved frequency of 1900MHz for DECT applications, cordless and WLL. Proposed the introduction of GSM in 1800MHz to Brazilian Regulatory and successfully convinced of benefits of the transition to a new network based on mature European market. Generated contracts of US$200 million at that time.

Senior Product Development Engineer and Product Marketing Manager: (01/1989 – 01/1992)

Designed, developed and tested microwave filter using dielectric resonator for SDH Digital Radio, more than 15,000 links installed worldwide. Developed RF and microwave parts, such as microwave oscillator and IF combiner for a Digital Radio in 6 GHz. Participated of qualification and approval with Brazilian regulatory.

Promoted GSM to Brazilian regulatory and operators. Visited Germany Universities, Operators (Deutsch Telekom, Telefonica) and R&D centers (CSELT - Italy) to support 3G and 4G future projects.

EDUCATION

BS in Electrical Engineer, 1988

UNIVERSITY of SÃO PAULO, São Paulo, Brazil

COMPANY SPONSORED TRAINING

The role and operation of a product management, Development of high capacity team, Positional Selling, Team Working, GSM, New Hybrid Fiber Coax Network, Total Quality, ISO 9000, Baan ERP, Crystal business report, Yellow Belt of Digital Six Sigma, Monte Carlo Simulation, IMS, Seamless Mobility, LTE and Public Safety LMR.

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