Cassie Murray

*** *. ********** **** . ********, WI 54913 . 920-***-****

linkedin.com/in/cassiemurray . aczny4@r.postjobfree.com

CAREER OVERVIEW

Account Manager . Marketing Project Manager . Community Relations

Goal-focused Marketing / Project Coordinator with extensive experience in

strategy development and implementation, relationship development,

branding, social media, project management, and community

relations/engagement activities. Strong interpersonal and communication

skills used to establish rapport, credibility, and cooperation at all

levels within the organization and community/business partners.

Demonstrated capacity to successfully manage multiple projects and

deadlines.

CORE COMPETENCIES

. Marketing Strategy & Adaptations . Customer Relations &

Recruitment

. Project Management . Interpersonal Communication Skills

. Vendor Relations & Negotiations . Budget Management & ROI

Tracking

. Community Engagement . Social Media

. Volunteer Management . Event Planning

TECHNOLOGY SKILLS

Social Media: Facebook . LinkedIn . YouTube

Microsoft Office: Excel . Word . PowerPoint . Outlook // Cognos

SELECT ACCOMPLISHMENTS

. Increased new customer acquisition by 12% through strategic

advertising initiatives including new media sources.

. Contributed to teams in receiving premier internal recognition award 2

years in a row.

. Supported two new plasma centers openings including new staff

training, placement of internal marketing materials, and event

coordination.

. Assisted with job fair programs including ad placement and applicant

support.

PROFESSIONAL EXPERIENCE

SHIRE - BIOLIFE PLASMA SERVICES - Appleton, WI 2012 to 2016

BioLife Plasma Services is an industry leader in the collection of high-

quality plasma that is processed into life-saving plasma-based therapies.

Regional Marketing Representative

Researched planned, and executed essential marketing buys and

communications for achieving 9 BioLife centers overall business expansion

goals based on market trends.

. Developed a strategy for the Wisconsin markets (8 locations) utilizing

quarterly direct mailers, community sponsorships, and advertising,

which resulted in a 12% increase of new customers.

. Negotiated both traditional and digital advertising vendors (radio,

TV, billboards, print) targeting

donor audiences while staying within allocated budgets.

. Optimized brand awareness through marketing campaigns and ROI

analysis.

. Planned and supported initiatives and programs including donor

appreciation activities, tracking/identifying NPS scores, and

marketing plans designed to increase donor numbers and retention

levels. Efforts resulted in Oshkosh and Green Bay teams in receiving

the 2015 and 2016 premier internal recognition award.

Cassie Murray - Page 2

. Developed a network-wide (82 centers) marketing strategy to

standardize marketing materials used for donor retention and feedback.

Results included an increase in donor retention and consistent

messaging.

. Created training materials including playbooks for use by marketing

staff on a national level.

. Managed annual marketing/communications budgets of $800K across within

9 centers within WI/AK.

. Presented at area Chamber of Commerce events and provided facility

tours for pharmaceutical and patient groups.

. Received "exceeds" rating 2 years in a row for performance review.

(2014, 2015)

AMERICAN CANCER SOCIETY - Green Bay, WI 2011 to 2012

The American Cancer Society is a nationwide, community-based voluntary

health organization dedicated to eliminating cancer as a major health

problem.

Distinguished Events / Community Relations

Promoted Relay for Life as a year round platform for community presence

along with the mission of the American Cancer Society through identifying

market opportunities and building community relationships.

. Actively recruited, trained, supported, and managed 150 volunteers

throughout 4 different communities to achieve successful fundraising

outcomes for 4 Relay for Life events.

. Facilitated event planning meetings with community leaders,

volunteers, and sponsors.

. Fostered community relationships to promote fundraising events as a

year-round platform.

. Monitored progress and budgets through the use of business tracking

systems and processes.

LEUKEMIA AND LYMPHOMA SOCIETY - Menasha, WI 2008 to 2010

The Leukemia & Lymphoma Society (LLS) is the largest voluntary health

organization dedicated to funding research, finding cures, and ensuring

access to treatments for blood cancer patients.

Campaign Manager

The Leukemia & Lymphoma Society (LLS) is the largest voluntary health

organization dedicated to funding research, finding cures and ensuring

access to treatments for blood cancer patients.

. Grew the Team-in-Training program in with 3 local coaches, a mentor

and over 50 participants and volunteers.

. Provided guidance and leadership in developing fundraising strategies

for volunteers to achieve their individual fundraising goals.

. Improved community awareness through grassroots marketing efforts.

EDUCATION / CERTIFICATIONS / PROFESSIONAL DEVELOPMENT

Human Services Master Degree - Management of Nonprofit Agencies; Capella

University

Bachelor of Science - Education / Minor: Social Studies; University of La

Crosse

Inbound Certification - HubSpot // Yellow Belt Certification - BioLife

University

Professional development continues through seminars/webinars in leadership

and project management.

VOLUNTEER ACTIVITIES

National Hemophilia Foundation - Great Lakes Chapter: Fundraising

Activities (2015)

March of Dimes - Fox Valley: Fundraising Committee. (2013 to 2014)

American Heart Association - Sheboygan, WI: Fundraising Walk (2012, 2013)

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