Manager Human Resources

FANNY CRUZ

*** ************ ***, **** **********, PA 19034 (H) 267-***-**** *****.*****@*****.***

Accomplishments

Participation in international fairs to establish strategic partnerships; Human Resource Manager -

implementation and compliance with European laws and European Certification.

Travel Agencies Directors & Tour Operators Certification.

Developed Branch presence in Latin America from zero to 8 countries in 3 years.

Professional summary

Successful International Manager offering more than 20 years of experience in team growth, multicultural

training, project management, tourism and business development, both, in the for-profit and

non-profit arena.

Skills

Team building expertise Contract negotiations

Critical and creative thinking Strategic partnership building

Highly organized Hiring, training and supervision

Creation of sales comp structures MS Office

Strategic marketing Word Press

Employee recruiting Multicultural & Virtual Teams

Education

Ph.D.: Managerial Economics

Partenope University Naples, Italy

Research Thesis: Information Technologies and its impact on Human Resources Management. Honor Mention.

Work History

Latin America Branch Director Oct 2013 - Current

WEC INTERNATIONAL Fort Washington, USA, PA

Defined strategy and business plan for growth and expansion in Latin America.

Development of the organizational platform and growth from zero to eight country charters in Latin

America in 3 years.

Global Mobility Coordinator.

Formulated custom business plans for incoming team managers.

Built strategic alliances with local charters and teams that resulted in overall growth from 6 to more than

100 associates in 2 years.

WEC Link Director Aug 2010 - Sep 2013

WEC INTERNATIONAL Fort Washington, USA, PA

Directed and coordinated marketing activities and policies to promote products and services.

Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and

objection handling documents.

Conducted orientation sessions and organized on-the-job training for new hires.

Represented the organization to customers, the public, and other external sources.

Drafted and managed print, online and social media communications designed to promote company

brand, image, and values.

Director Apr 2003 - Jul 2010

Cruba Viaggi Marano di Napoli, Campania, Italy

Strategy and planning. In 8 years expansion from one to four different branches.

Maximized revenue from the sale of our products in the Italian market.

Negotiation of commercial relationships with tour operators and affiliates;.

Directed targeted marketing efforts that introduced new products and promoted product visibility.

Developed, marketed and sold a full range of touristic products including Corporate and Congress

events.

Prepared income statements and balance sheets and projected cash flow.

Purchasing Manager Mar 1994 - Jan 2002

Made in Italy Import Naples, Italy

Created purchase orders

Developed, marketed and sold a full range of fashion Italian products, including brands like Golden

Lady, Valentino and Laura Biagiotti.

Managed business finances, including paying vendors and suppliers for products services rendered.

Certifications

European Certification for Tour Operators and Travel Managers.

European Certification for Human Resources Managers.

Master in Tourism Management

Languages

Spanish & Italian: Native

French & Portuguese: Fair

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