Marketing Social Media

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EDUCATION

Bachelor’s degree in Marketing and Information Systems, Co-op September 2011 – February 2016

Carleton University (Ottawa, ON)

Major GPA of 10.3/12.0 (A-)

AVAILABILITY: Beginning April, 2017

PROFILE

2+ years of marketing and communications experience in a high-tech environment managing product marketing portfolios, customer community forums and communication plans (blogs, websites, etc.)

Social Media Certified Professional adept at creating digital content (Facebook, Twitter, Instagram, YouTube, LinkedIn, Hootsuite, blogs, etc.) to grow a social media presence and convey a brand message

Strong IT background with knowledge of web data analytics (Adobe Analytics), CRM tools (Salesforce.com) and email marketing (MailChimp) and its importance to increase marketing ROI

Skilled with using tools such as Microsoft Office (Word, PowerPoint, Excel, Visio, Outlook, etc.), Adobe Photoshop and iMovie to present effective and visually-appealing reports, graphic designs, and videos

WORK EXPERIENCE

Product Specialist April 2016 – Present

Phreesia (Kanata, ON)

Managed and maintained the Salesforce CRM with up-to-date communications and sales information

Supported the marketing and sales team as a subject matter expert via technical support and collateral

On-boarding of all new clients, giving expert level advice on how to deliver best experience to customers

Beta Community Specialist May – August 2015

BlackBerry (Waterloo, ON)

Managed beta programs and trained a community of beta testers to test key goals before product launch

Designed data infographics and published blogs to share compelling insights to the community

Assess, analyzed and evaluated surveys and community reactions to optimize marketing strategies

Supported the social media and marketing team with advertising messages and collateral for beta products

Created user manuals and email communications to highlight up-to-date information about beta programs

Product Marketing Assistant May – August 2014

Nokia, formerly Alcatel-Lucent (Kanata, ON)

Produced and edited product marketing materials such as published blogs, white papers, email marketing, market research, and newsletters to support the company’s events and tradeshows

Analyzed Analytics web data (unique visits, bounce rate, downloads, email marketing, etc.) and prepared Competitive Intelligence reports to prepare positioning strategies against key competitors

Developed and executed a communications plan for the customer community to increase engagement

Drafted the IoT webpage; incorporating copywriting, SEO, market research and thought leadership

Researched latest customer experience (CX) trends and incorporated these into daily digital content

Social Media Community Manager April 2013 – July 2014

CurrentWare (Remote, ON)

Researched IT security trends and published blogs to increase web traffic and page views

Created the LinkedIn community and gained over 50 new followers in 3 months through copywriting, blogging and content marketing

Attended networking events as their brand ambassador to connect with prospective clients

Business Analyst January – April 2014

Agriculture and Agri-Food Canada (Ottawa, ON)

Analyzed, maintained and created business templates to advocate improvements in the design and usability of online web applications

Maintained the CMS to ensure online documents are up-to-date and shared across project teams

Created, compiled and edited email communications for the community highlighting key information

EXTRA-CURRICULAR ACTIVITIES AND APPLIED PROJECTS

Video Editor November 2016 - Present

YouTube (Japan)

Edited video content and published vlogs on YouTube, accumulating over 5,000 views and 100 subscribers in five months

Designed graphics and animations for the YouTube channel to establish an online brand

Blogger / Student Ambassador September 2014 – 2016

Carleton University (Ottawa, ON)

Wrote blogs and attended networking events to influence prospective students to attend the university

VP of Marketing March 2013 – September 2015

Sprott Information Systems Students’ Association (Ottawa, ON)

Rebranded the club’s social media presence by incorporating digital content curation, email marketing and event management, which lead to 40% more Facebook Likes and 86 more Twitter followers in one term

Engaged with followers and students in order to promote upcoming events and attract companies such as Deloitte, Accenture and Shopify to attend the events

Won the Elevation Award, given for the significant growth and improvements for the 2014/2015 year

SAP Business Project January – April 2012

Carleton University (Ottawa, ON)

Analyzed and processed accounting / HR transactions using SAP software in order to maintain an accurate and consistent database system

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