Operations

Gregory Frye

**** ****** *** • North Hollywood, California 91605

*******@***********.*** • 323-***-****

Extensive experience building and leading high performance teams in technology, operations, and marketing. Seeking a senior role in a high-growth company.

eBay 1999 – Present

Personal Sales

Power Seller and Top Rated Seller awards with exceptional buyer ratings, personally sold 20K+ listings and $400K+ on eBay, with a 100% positive feedback score of over 6,800. Sourced, researched, and sold products in categories including: Collectables, Disney, Toys, Cameras, Computers/Electronics, and Apparel. eBay User: gfrye AndrewChristian.com 2001 – 2015

Vice President Of Operations, Retail & Online Stores Andrew Christian is the world leader in gay men’s underwear, swimwear, and sportswear. Their product portfolio has included thousands of styles and subscription products. The company has served over 300,000 customers with exceptionally high quality products and strong customer satisfaction. During tenure, revenue grew from zero online sales to over $14 million annually, expanded from 3 employees in a garage to 55 employees in multiple locations, achieved significant profitability, and developed the most well-known brand in gay men’s apparel. Broad responsibilities included managing the e-commerce, wholesale and lifestyle websites, retail store locations, supported product development, marketing, sales, operations, mac/pc information technology, desktop support, human resources, customer care, and warehouse order fulfillment departments. Selected Accomplishments:

• Built, grew, and maintained e-commerce website platforms from the ground up; growing the online business from a basic brochure style website in 2001 to a world class shopping experience and destination with highly engaging content and unique products with 20-40% YOY growth

• Recruited and trained teams in numerous departments as growth and needs required

• Modernized website code base, mobile site, and web analytics to provide the optimum customer experience increasing conversion from web visitor to customer

• Re-platformed shopping cart, order management, and fulfillment platforms utilizing a combination of cloud, third party software, and custom solutions to enable and optimize growth Corporate Experience:

• Sourced, negotiated agreements, on-boarded, developed, managed and evaluated results with the main focus on maximizing ROI from each new marketing initiative: SmartFocus Email, Tatango SMS, Google AdWords, Bing Ads, Facebook Ads, LinkShare Affiliate, AdRoll Retargeting, BazaarVoice Reviews/Q&A, Reflektion Personalization, Olapic User Generated Content, Optimizely Website A/B Testing and Optimization, RJMetrics Reporting/Analytics, Product Subscriptions, Strategic Media Magazine Subscriptions, Vertical Rail CPC Advertising, FuelX Video Re-marketing, 500 Friends Loyalty Program, Narvar Shipment Tracking

• Continually analyzed multiple data sources (Google Analytic, RJ Metric, Magento Reports, QuickBooks, and Marketing Platforms) to prepare reports of key performance indicators

• Presented results of KPIs to senior management along with actionable items for improvements on all areas of the business, monthly and as needed for special projects

• Managed sales and distribution of products on third-party platforms: eBay.com (25K+ Feedback), Amazon.com FBA ($1.5M Annual), Amazon Europe FBA ($400K Annual)

• Wrote and developed surveys to targeted audiences, analyzed result, and created key takeaways with actionable items to improve the company’s operations, product offerings, website, and customer service

• Wrote and edited product/company ad copy and detailed product descriptions for thousands of styles

• Designed and published wholesale print and digital catalogs for trade shows and retail marketing materials

• Built, published, and maintained a diverse range of products and content on the website, using Magento Enterprise, AIMS/EasyShop and OSCommerce e-commerce platforms.

• Managed and developed new online promotions including: creating coupons, executing price changes, and monitoring incentive’s performance

Gregory Frye

7251 Irvine Ave • North Hollywood, California 91605 *******@***********.*** • 323-***-****

• Troubleshot and administered quality assurance testing of websites and systems

• Resolved employee and business conflicts, assisted Human Resources, IT, and other departments

• Developed $150K annual LinkShare loyalty program, worked with top publishers to maximize returns

• Managed designers and developers to go from wireframes to finished pixel perfect designed websites

• Lit, photographed, edited, color corrected, retouched, processed, and published lifestyle / product photography and videos for online and in-store use

Andrew Christian Brick and Mortar Retail Store Experience: 2010 – 2015

• Coordinated and assisted designers and contractors in creating, then opening brick and mortar retail store experiences for our customers from the ground up

• Recruited, trained, and oversaw the management and marketing efforts of a profitable boutique store sales team, including direct supervision of store managers for the $1M+ doors

• Created new training plans, employee handbook / manuals, policies, and procedure for the new business venture based on industry best practices

• Trained and developed sales force with a focus on an empathetic customer service experience

• Monitored results of success with KPIs including: Hourly/Daily Sales, UPT, AOV, and Conversions %

• Established and held accountable all employees for daily, weekly, and monthly sales goals, pushing the boutique store sales to $1M+ in annual revenue

• Collected, processed, and accounted for cash deposits for 100% accounting accuracy and accountability

• Assisted with merchandising displays, optimized floor sets based on customer results

• Scheduled staff, optimized for maximum sales results based on their past performance Ounique 2001 – 2009

Content Manager, Photographer, Web Designer

Oversaw operations for photography, video, audio, and written content distribution for B2B content sales website. Managed photographers and producer account. Fulfilled orders, provided customer service and sales, designed, updated, and maintained the website daily, published marketing emails, developed, and executed new content ideas. All American Sports Posters 2000

Graphic Design Artist

Created advertisement graphics for high school sports schedule posters from schools across the United States at 2-3x the speed of other designers at the company.

Citadel Communications 1998 – 2000

Technical Producer / On-Air DJ

Produced, performed on-air, and provided board operations for live radio / live-to-tape shows and edited radio programs and advertisements for highly rated commercial radio stations KBOI and KQFC. Cutco Cutlery / Vector Marketing 1997 – 1999

Branch Manager, Assistant Manager, Sales Representative Manager: Recruited, trained, and oversaw the full operation of a sole proprietor office for the company. Generated and assisted other managers in generating over $500K+ in sales at the branch/district office levels. Direct Personal Selling: Performed sales presentations in customer’s homes, demonstrated the features and benefits of kitchen cutlery, sporting knives, and accessories. Set-up appointments, drove to appointments, presented and closed sales, filled order paperwork, and reported sales successes. $50K+ in personal sales. EDUCATION

Bachelor of Applied Science, Associate of Applied Science, Broadcast Technology 1998 / 2000 Boise State University, Boise, Idaho

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