Senior Marketing/Sales Leader

Charleston D. Grimes

206-***-**** ********@*******.***

PROFILE

Senior Marketing and Sales Professional experienced in developing strategy, building brands and driving significant revenue in the enterprise, digital and retail marketplace. Specific expertise in leadership, online marketing, channel marketing, brand development, cloud and IoT sales, channel sales, field marketing, business development, social marketing, advertising, operations, building high-performing teams, product management and customer service.

PROFESSIONAL EXPERIENCE

Revana Digital, W. Los Angeles, CA 9/2016 – Present

Account Director

Team leader responsible for strategic portfolio growth by partnering with clients to identify their specific business needs and objectives, implementing products and services that help exceed their growth goals and by relentlessly driving excellence in delivery and client satisfaction

Director of over $15M in digital media expenditures which includes over 10% YOY budget growth

Team leadership and strategy development expanded a $30k Facebook pilot into a $1M+ media buy

Delivered QBR and sales presentations to C-level and senior management teams that drove account growth

Responsible for developing and delivering integrated digital campaigns including Paid Search, SEO, Display, Email, Social, Mobile, CRO and Website development

Current Digital - a division of GE, Los Angeles, CA 12/2014 – 8/2016

Western Region Channel Marketing/Sales Manager

Channel sales leadership role, focused on Value Added Resellers, to drive Cloud and IoT revenue in 13 Western states through lead generation marketing, VAR recruitment, sales and sales management

Ascended to top FY'16 partner sales revenue driver within one year of joining the company

Increased revenue by 45%, and VAR and ecosystem partner acquisition by 25%, through strategic and aggressive channel marketing and sales tactics

Developed sales retargeting marketing plan with OEM and distributor partners that contributed to substantial incremental revenue from existing accounts

Created new bidding and quotation tool to facilitate pricing new projects by internal teams and partners

KERN Agency, Woodland Hills, CA 3/2014 – 9/2014

Account Director

Team leader responsible for development of revenue generating initiatives, client-facing communication, relationship building and lead acquisition for several global enterprise accounts

Strategic planning and sales has resulted in a 55% increase in agency billings

Integration of best practices such as SEM strategy and CTA optimization, ad re-targeting and nurturing tactics have produced an over 30% increase in response rates and a 40% in ROI for my clients

Media mix recommendations, including strategic targeting, have resulted in 20% cost reductions

Condusiv Technologies, Burbank, CA 1/2013 – 1/2014

Sr. Manager, Marketing

Senior member of Marketing department responsible for leading the development of several key initiatives including global channel marketing, channel sales, creative development, social media and online advertising

Spearheaded the online advertising efforts including outbound email production and SEO/SEM executions, responsible for over 200% increase in new traffic and pipeline leads

Created and deployed global field marketing program responsible for $1.5M in opportunities and sales

Manager of West region channel development and sales, leading the company in recruitment and training of Premier level channel partners and revenue generated from business development activities

Charleston D. Grimes Page Two

T-MOBILE USA, Bellevue, WA; Santa Ana, CA 6/2009 – 6/2012

Sr. Manager Field Marketing Southern CA

Senior leader responsible for organizing, coordinating and executing T-Mobile national marketing campaigns and events regionally, and development of locally executed marketing strategies to drive profitable business results

Created strategy and developed local marketing strategies resulting in over $1M in lifetime value revenue

Launched several multi-cultural events that generated thousands of retail activations

Instrumental in utilizing social media to generate buzz around several events contributing to over 3X in sales

Sr. Manager Digital Web Content Services

Team leader focused on improving web content, organic search SEO and social marketing effectiveness, to increase on/offsite engagement, raise purchase consideration, brand awareness and generate traffic and sales

Led SEO team that delivered YOY over a 29% increase in traffic and a 95% increase in orders

Developed innovative merchandising strategy and editorial calendar process for T-Mobile.com, governing over 500 content refreshes which resulted in over 9M customer interactions valued at over $8.8M

Managed and provided strategy for digital marketing producer team responsible for creating requirements documentation for major brands including Motorola, HTC, Blackberry, Microsoft, Samsung and Google

Developed streamlined customer experience through data analysis utilizing Webtrends / Coremetrics which increased new and existing customer engagement resulting in higher sales and reduced churn

MICROSOFT CORPORATION, Redmond, WA 6/1997 – 6/2009

Sr. Digital Marketing Manager, Microsoft.com

Led team that designated, optimized and reported on strategic advertising campaigns run on the Microsoft.com network delivering over 10 billion impressions worth over $120M in ad revenue

Instilled advertising insights to the Windows Mobile campaign to drive over 43% partner conversion rate

Initiated key strategy utilizing geo-targeting to achieve over 400% lift in end actions versus non-targeted ads

PPC/PPA guidance provided 30-40% lifts in end action rate for OneCare and Windows Mobile

Sr. Brand Manager, MSN Branded Entertainment and Experiences Team (BEET)

Developed marketing strategy as a key resource for top 50 consumer brand advertisers reaching online consumer audience via engaging and creative branded entertainment experiences

Analysis and presentation of brand marketing campaign results led to over $5M in renewals

Managed innovative brand marketing campaigns with clients and agencies including: GM, Coca-Cola, Westin, Sony, Gallo, Pernod-Ricard, TBA Global, AKQA, Mediavest, Avenue A–Razorfish and MEC Global

Product Manager, bCentral.com

Developed product support and marketing plan for innovative business development partnership between bCentral.com and Office Depot generating over $2M in incremental revenue

Implemented several successful marketing campaigns based on customer feedback and support incident analysis targeting small to medium size business segment

Higher Education Account Executive, Education Customer Group

Increased district revenue to over 200% of licensing and 129% of FPP quota

Planned, managed and presented at events held at CSU campuses, driving licensing deals worth over $20M

EDUCATION

MBA, Marketing Emphasis, City University, Seattle, WA, anticipated graduation date 2017

BA, Marketing with Communications Emphasis, University of Washington, Seattle, WA, 1995

Jesuit High School, New Orleans, LA

CERTIFICATIONS / SKILLS / INTERESTS / ACTIVITIES

Google Analytics & AdWords certified, Microsoft Certified Sales Specialist, Certified SCRUM Master

SEO, SEM, Customer Service, Product and Program Management, Facebook, CSS, PHP, Salesforce.com, NetSuite, Marketo, Eloqua, Silverpop, Google tools (AdWords, Analytics, AdSense, Trends and Insights)

Member, National Championship University of Washington football team, 1990 – 1993

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