Marketing Manager

LAUREN M. ROSA

** ****** ****** #*** 201-***-****

Jersey City, New Jersey 07302 ***********@*****.*** Page 1 of 2

SUMMARY OF QUALIFICATIONS

Versatile, highly-creative, and business-savvy marketing professional with a valuable background developing and launching strategic marketing plans, web-based tools, and process improvements that drive business development and brand awareness. Imaginative and analytical, with the impressive capacity to translate visual concepts and trends into marketable, salable products delivering significant business growth. Ability to utilize strong project management and interpersonal skills to coordinate internal and external efforts to develop strategic business plans through the analysis of market research. PROFESSIONAL EXPERIENCE

ALLMARK DOOR – Springfield, New Jersey

Director of Marketing February 2016 – February 2017 Leadership role at a commercial/industrial door and loading dock equipment supplier. Directed the marketing communications, strategic planning and promotional campaigns for the company, as well as their private brand. Responsible for developing and implementing marketing plans designed to capitalize on new opportunities and generate demand.

Led the efforts and managed Allmark Door’s and UniAccess Group’s websites, including SEO, analyzing and monitoring the statistics, as well as a comprehensive Google AdWords campaigns. This drove a 300% increase in website traffic, resulting in a 100% increase in sales leads.

Elevated the brand image through new vision, strategy and direction. Registered trademarks of brand names, implemented a tag line, email signatures and proper, consistent use of company logo.

Directed the creation of all marketing collateral and sales support tools; re-appraising collateral to ensure that provided a competitive advantage over competitors.

Planed and oversaw advertising and promotional activities, including print, online, electronic media, and direct mail.

Established, forecasted and managed the marketing budget, annual calendar and vendor relationships.

Created a monthly newsletter, weekly social media presence and on-line presence on third-party digital properties, including IEEE/GlobalSpec vertical search engine.

Ensured delivery of Company’s brand image and position by developing private label branding protocol, creating new product label process, specifications and guidelines.

Managed the mobile demonstration experience, customer incentive programs and lists for targeted campaigns.

Recruited and managed the telemarketing team through goal setting, with emphasis on coaching and training. FUJI ELECTRIC CORP. OF AMERICA – Edison, New Jersey Marketing Manager April 2012 – February 2016

Management role at a $140 million dollar division of an international, diversified corporation with 16 business units. Key responsibilities included management of e-marketing, advertising and public relations programs. Position required daily interaction with senior management, international counterparts and vendors.

Managed an e-marketing strategy that maximized our presence through our website, vertical industry search tools, social media outlets, blogs, webinars, newsletters, podcasts, videos, tutorials and banner advertising.

Responsible for Fuji Electric Americas and Portuguese websites, included SEO, analyzing and monitoring the statistics, and implementing Google AdWords. Website traffic increased 200%, resulting in a 22% increase in leads.

Oversaw a strategic public relations and media plan designed for brand awareness and launching products through targeted press releases, bylined articles, press conferences and media tours. This resulted in greater coverage in key industry publications to significantly expand share of voice.

Supervised the execution of corporate product programs and promotional materials designed to strengthen our brand position and loyalty with our customers to maintain our leadership role in the industry.

Directed multiple advertising campaigns aligned with company’s product plan with consistent, effective and compelling messages in order to increase sales and customer loyalty. INSL-X/COMPLEMENTARY COATINGS CORP., BENJAMIN MOORE & CO. – Montvale, New Jersey Marketing Manager October 2011 – December 2011

Diversified marketing communications role at a leading paint and coating supplier. Responsible for directing marketing strategy, customer relationships, lead generation and key communications programs.

Utilized Customer Relationship Management (CRM) database to generate and maintain targeted mailing lists.

Measured competitive advantages of our brands against our competitors through price, quality and service.

Developed reports to measure the effectiveness of campaigns, competitive activity and industry coverage.

Coordinated planning, logistics and execution of industry trade shows; research new potential trade shows. LAUREN M. ROSA

10 Regent Street #811 201-***-****

Jersey City, New Jersey 07302 ***********@*****.*** Page 2 of 2

PROFESSIONAL EXPERIENCE (CONTINUED)

J. JOSEPHSON, INC. – South Hackensack, New Jersey

Marketing Manager September 2006 – November 2010

Integrated marketing role connecting at a leading wall coverings supplier. Responsible for directing marketing communications, strategic planning and promotional campaigns for both leading brands of this business.

Managed strategic advertising campaigns for both brands by selecting featured products and identifying key advertising channels that would maximize ROI through both thought leadership and sales.

Executed a public relations plan designed to introduce new products. This campaign significantly increased coverage within key industry publications.

Directed e-marketing programs, including newsletters e-blasts, social media marketing and e-mail communications.

Supervised and managed two consumer brand websites, including development, design, new product and content updates, color family determination. Leveraged key metrics to continuously refine the websites to provide an enhanced user experience.

Executed the development of promotional materials and sales tools and co-branded materials.

Analyzed the market potential and profitability of patterns and colors to achieve the greatest number of sales. NIELSEN BAINBRIDGE – Paramus, New Jersey

Product Manager August 2004 – September 2006

Management role at leader in solutions for framing, responsible for product development of a $50 million dollar brand.

Managed product offering, including colors and designs.

Explored inventive market opportunities for new products and negotiated with vendors.

Conducted ongoing analysis, loyalty programs and evaluation of product trends and competitive studies. Marketing Communications Manager April 2003 – August 2004 Key responsibilities included managing advertising, creative development, and public relations.

Worked with multiple agencies to manage a marketing communications program for a leading manufacturer of picture framing products consisting of advertisements, new sales collateral, product specifiers and price pages.

Managed all public relations efforts with targeted press releases, articles, case histories and press conferences.

Developed reports to measure the effectiveness of campaigns, competitive activity and industry coverage. SEALED AIR CORPORATION – Saddle Book, New Jersey

Marketing Communications Manager March 1999 – April 2003 Marketing leadership position at a leader in sealed air solutions. Responsible for advertising, public relations and marketing.

Managed marketing agencies, including creative development, to increase sales and market share.

Directed public relations campaigns and conducted case histories with high-profile customers

Supervised the company’s website and Intranet, implementing user experience and content improvement initiatives.

Developed and maintained the department budget, track expenses and reconcile monthly reports. Marketing Specialist December 1996 – March 1999

Responsible for e-marketing and trade show programs.

Involved in developing and launching Sealed Air’s corporate website, resulting in greater lead generation.

Regularly created and published newsletters to over 250 distributors.

Supervised trade show program, evaluating exhibit opportunities and managing the presence at events.

Managed photo shoots, archived photography to create in-house graphic support for customers. EDUCATION

MARIST COLLEGE – Poughkeepsie, New York

Bachelor of Arts in Communications, Concentration: Public Relations; Minor: Psychology May 1996 PARAMUS CATHOLIC HIGH SCHOOL- Paramus, New Jersey June 1992 COMPUTER SKILLS

MICROSOFT WORD, EXCEL, POWER POINT, PUBLISHER, PROJECT AND OUTLOOK, ADOBE PHOTOSHOP, ACROBAT, ILLUSTRATOR, READER AND BRIDGE, INDESIGN, GOOGLE ANALYTICS AND ADWORDS, STAT COUNTER, CONSTANT CONTACT, WORDPRESS, DRUPAL, NETSUITE, SALESFORCE CRM, PAINT.NET AND PAINT SHOP PRO

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