Digital Channel Manager

Nov. **** - Present

PROFESSIONAL EXPERIENCE

Digital Channel Manager

MD Financial Management, Ottawa

•Works collaboratively with internal stakeholders to execute marketing initiatives; develops business and high-level tech nical requirements, coordinates content development, and ensures standards, processes and governance are followed

• Project management and traffic coordination support to internal stakeholders, including scheduling, creating work back schedules/project plans, managing stakeholder deliverables, coordinating resources and ensuring milestones are met

• Seeks out opportunities to be an advocate to share best practices, insights and expertise with stakeholders on web analytics, SEO, user centered design, and digital marketing

•Writes clear and actionable requirements for design and development team members

• Responsible for quality assurance of managed initiatives and ensuring a bug-free delivery of initiatives

• Proactively troubleshoots, investigates and solves issues

• Regularly shares analysis and reporting for supported online initiatives, determines effectiveness of online content and digital marketing tactics

•Manages relationships between stakeholders, creative/designers, developers, and QA to implement initiatives

Director of Corporate & Community Relations Oct. 2011 - Nov. 2014 New Balance, Sports 4 Ottawa

• Conducted qualitative and quantitative research to help guide new creative efforts

• Developed innovative strategies in order to attract potential customers to the business through events, promotions and brand marketing

• Directed event management activities to increase revenues and profit

• Managed creative deliverables: signage, brochures, messaging, branding, demos and speaking engagements

• Social media marketing through campaigns, newsletters, online tools

• Web development and content management

• Responsible for growing brand awareness

• Relationship marketing to increase customer loyalty

• Developed and implemented consumer research designed to improve results of sales promotions

• Managed supplier and client relationships

Social Media Specialist May 2014 - Nov. 2014

AIRVM, Ottawa

• Developed content strategy to drive awareness, educate, recruit, promote, etc. on social media, including the creation of canned posts, defined themes and key hashtags

• Developed and expanded community and blogger outreach efforts

• Managed the social media editorial calendar

• Set targets for retweets, favorites, to complement social media efforts by theme, tracked bi-weekly social media metrics measuring activity and growth (ROI) Sarah Muldoon

An accomplished marketing

professional, with a broad

background of event and project

management, public relations,

web design, strategic planning

and logistics co-ordination.

Proven ability to analyze and

assess organizational needs and

develop key marketing and event

strategies.

Recognized by clients and

colleagues for a hard working

attitude paired with a contagious

enthusiasm and positive outlook.

613-***-****

*************@*****.***

717 Doyon Ave, Kanata, ON

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PROFESSIONAL PROFILE

10+ years in marketing and public

relations

10+ years in project planning, production

and management

5+ years in online and social media

marketing

Thrives in a fast-paced, deadline-driven

environment

Organized and efficient with ability to

multi-task effectively

Solid track record of building strong

relationships and cross-team

collaboration

Excellent communication skills, both

written and verbal

PROFESSIONAL EXPERIENCE (CONT’D)

Marketing Manager Feb. 2011 - Sept. 2011

Ottawa Race Weekend (Run Ottawa)

• Overall strategic planning and creative development of race weekend event initiatives, including 400 person VIP reception.

• Responsible for 40 page print brochure creation for 40,000 participants

• Established, maintained & enhanced relationships with sponsors, delegates & VIPs

• Script writing for awards ceremony and finish/start line dialogue

• Web content management & design

• Designed social media campaigns

• Creation of news & press releases

• Develop and actively managed vendor/freelance relationships to ensure best available resources Contracts Manager July 1998 - Sept. 2009

Alcatel-Lucent Canada, Ottawa

• Accountable for project management of web based travel tools

• Provided technical writing of policy documents

• Created documentation for the implementation of policies, online tools and new programs

• Created training seminars to teach and promote new initiatives and programs

• Managed Canadian contracts for airlines, car rentals, hotels and the global travel agency

• Responsible for solving employee’s problems/issues with airlines, credit cards, and agencies

• Implemented and enforced the Alcatel-Lucent travel policy in Canada.

• Maintained the Alcatel-Lucent Corporate Services/Travel Web site

• Developed and created the Canadian On-line Travel Authorization Tool

• Worked with SAP Solution Manager platform

• Developed and implemented cost management initiatives

• Developed client relations by strategizing with potential RFP candidates

• Organized meeting paradigms to ensure quality of service with customers

• Responsible for organizing group social events, setting up conferences and seminars Communications Advisor Oct. 2005 - June 2006

Alcatel-Lucent Canada, Ottawa

• Researched and drafted materials to communicate to internal customers

• Researched, interviewed and collected data for reference and resource materials

• Educated and raised awareness of new programs and initiatives to internal customers

• Created learning and communication materials for training sessions

• Acted as key lead on project roll outs

• Provided html design of Communications website

• Wrote and edited documents for senior management

• Provided event logistics and organization

Assistant Project Manager (Wireless Group) Sept. 1997 - July 1998 Newbridge Networks Corporation

• Coordinated product delivery within Newbridge Networks

• Responsible for setting up various off site training courses and seminars

• Developed and managed relationships with clients for product assurance

• Budget control and document preparation.

• Procurement of parts and equipment.

• Internet searches for business collateral.

COMMUNITY

Good Guys Tri 2014

Ambassador

Sears Great Canadian Run

Event Planner for Fundraising Initiatives

Kanata Race Day – 2011-2012

Chair & Race Director

Kanata North Recreation Centre

Fundraising Committee

Secretary

Good Guys Tri Volunteer

Event Co-ordinator

Run Ottawa Volunteer

Treasurer

Sarah Muldoon 613-***-**** *************@*****.*** 717 Doyon Ave, Kanata, ON EDUCATION & TRAINING

Bachelor of Arts

Carleton University, Ottawa

Public Relations Diploma

Algonquin College, Ottawa

REFERENCES

Available upon request

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