RANDY K. MCKINLEY

SUMMARY

Passionate executive with domestic and international experience in marketing, operations, budget oversight, multi-channel sales and product distribution involving start up and growth organizations. Results oriented, decisive leader with proven success in new market identification and strategic positioning for consumer goods and lifestyle products organizations. Excels in dynamic, demanding environments while remaining pragmatic and focused.

Visionary Leadership Strategic Direction & Planning Partnership Development

Tactical Marketing Sales & Business Development Trend Analysis Sales Forecasting

Project Management Team Building Creative Branding & Communications

EXPERIENCE

2013-Present Manatawny Still Works: Craft Distilled Spirits Pottstown, PA

President

Oversee day-to-day operations and strategic direction of newly established craft spirits distillery. Portfolio includes a variety of whiskeys, gins, rums, and vodka.

Responsible for developing and achieving business, financial, and operational goals.

Oversee Director of Operations / Master Distiller, Tasting Room Manager, Salespersons, Controller, and Creative Services Agency.

Work closely with distribution partners in six states to develop go-to-market strategies focusing on brand positioning, pricing, promotions, and marketing communications.

Perform sales forecasting and competitive analysis to determine product performance levels and new product developments and modifications needs.

Generated new business and consumer acquisition through networking efforts and execution of creative marketing plans.

Determine product line development and enhancements by identifying trends and opportunities.

Develop sales strategy for on and off-premise channels to ensure maximum potential is achieved.

Manage events and tastings and all social media platforms.

2009-2013 BEARPAW Footwear Sacramento, CA

Vice-President Global Marketing and Brand Development

As part of the executive team of three, determined the strategic direction of the company and achieved double-digit gains for four consecutive years.

Led the charge with domestic and global brand and marketing strategies, product development, creative direction and driving future growth for the BEARPAW brand worldwide.

Managed international distributors (Europe, Asia Pacific, Canada) to ensure overall global alignment with direction on any important cultural or market differences.

Formulated annual marketing and sales plan that best supported long range business and brand objectives.

232 WINTERBERRY LANE COLLEGEVILLE, PA 19426

aczn3r@r.postjobfree.com 484-***-****

2005-2009 Triple Five Soul Footwear / AND1 License Paoli, PA

General Manager

Responsible for developing and overseeing newly established joint venture with the Triple Five Soul apparel brand, focusing on growing domestic footwear sales to $400K for initial launch in 2005.

Developed strategies relating to brand messaging, pricing matrix, channel distribution and product development generating domestic and international sales of $4.6M in 2008.

Oversaw the development process to determine product line direction and range plan based on consumer testing, trends forecast, market conditions, and historical data.

2000-2005 AND 1 - The Basketball Marketing Company Paoli, PA

Director of International Marketing and Retail Development

Responsible for overseeing global marketing activities for over thirty international distributors in 130 countries to ensure that these activities complemented the overall brand strategy and direction.

Developed specific retail marketing programs for domestic strategic accounts including Foot Locker, Champs Sports, Finish Line, and Footaction. These programs could be a singular focused initiative or a tiered approach to affect sell in and sell through.

Oversaw tour operations for the original AND1 Mix Tape Tour, including international stops in Japan, Australia, and the Philippines. Responsible for all logistics, distributor involvement, staffing, advertising, and game day events. The tour had an overall impact of over 500K live impressions.

1994-2000 Champs Sports Bradenton, FL

Director of Visual Merchandising

Developed vendor supported marketing strategies to maximize sales, profits, and brand recognition with brands such as NIKE, adidas, Reebok, and AND 1.

Established visual directives and standards that conveyed those strategies to field personnel for over 600 stores in the US and Canada.

Instrumental in designing new format / prototype store to include fixturing, signing packages, merchandising standards, and graphic elements.

1992-1994 Champs Sports West Palm Beach, FL

Presentation Coordinator

1988-1992 Champs Sports West Palm Beach, FL

Store Manager

1982-1988 United States Air Force Elmendorf AFB, Anchorage, AK

Air Traffic Controller

EDUCATION

University of Alaska Anchorage Anchorage, AK

232 WINTERBERRY LANE COLLEGEVILLE, PA 19426

aczn3r@r.postjobfree.com 484-***-****

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