Marketing Social Media

Obaid Khan

**** * **** ***** #**, Chicago IL ****3 773-***-**** *******@*****.***

Objective

Experienced and highly accomplished leasing and marketing manager with over a decade of experience in asset management, marketing strategy, digital marketing, marketing budgets, new construction lease ups and operations. My goal is to seek a position with an innovative organization where I can utilize my creativity and grow in a rapidly changing environment delivering guaranteed results. Education

BACHELOR OF ARTS 2000 UNIVERSITY OF TEXAS AT DALLAS

Major: International Business

Minor: Social Sciences

Skills & Abilities

• MANAGEMENT

• COMMUNICATION

• LEADERSHIP

• DIGITAL MARKETING

• MARKETING STRATEGY

• GOOGLE DISPLAY NETWORK

• ASSET MANAGEMENT

Experience

MARKETING & LEASING DIRECTOR BEST CHICAGO LIVING 2012- CURRENT Marketing for multifamily companies in the Midwest. Leasing and Marketing for properties throughout the region by starting a Marketing Lead Generating company to attract quality leads for property owners through target marketing, SEO, Google Ad Words, social media marketing and website development (www.ilivingchicago.com). Utilized Google Analytics to track metrics. Key Accomplishments:

Started my own company.

Create and Implement social media marketing plus online reputation, i.e. resulted in 50% more referrals.

Developed an innovative website for lead generation which resulted in over 10,000 visits a month. REGIONAL MARKETING MANAGER RIVERSTONE RESIDENTIAL 2011-2012 Oversaw daily leasing operations and assisted with marketing for over 13,000 apartment units. Exceeded target occupancy by developing and utilizing creative and effective marketing to communities, networking, establishing fundraising opportunities, business development, training, and mentoring leasing professionals to meet and exceed leasing goals. Created region-wide contests for Page 2

southeast portfolio to increase occupancy. Monitored comps, pricing, ATR, renewal end dates and social media for 95 communities.

Key Accomplishments:

•Created “we speak your language” marketing campaign to major employers.

•Oversaw Marketing for 95 communities, developed market watch calls, created website content, set up social media and monitor online reputation. Digital marketing, implement company policy so properties are posting on craigslist and following social media calendar for posting. Developed a regional marketing platform for new acquisitions and travelled throughout the Southeast.

•Networked with high end businesses to place “Riverstone Residential Southeast” on their websites for BEST PLACES TO LIVE.

LEASING MANAGER GREYSTAR 2008-2011

Served as Leasing Manager for two brand new construction lease ups- The FORUM at Denton Station and Alta 1900 Lofts. The FORUM was Greystar's first student housing property with 1044 beds and Alta 1900 Lofts was a conventional mid-rise state of the art brand new construction by Wood Partners. Created and implemented marketing plans, developed online marketing strategy, digital marketing, social media marketing. Attended chamber of commerce events, community outreach, organized community events, mentored and motivated team by setting goals and developing contests, implemented new ideas to generate traffic, created flyers and marketing binders. Key Accomplishments:

•The Forum was leased to 97% within one school year and this was the most expensive community in the area.

•Generated creative marketing strategies to target students, which resulted in the overall success of the leasing program.

•Completed conventional lease up - Alta 1900 Lofts – achieved lease up of to 76% within 4 months of opening.

•Achieved top producer status at both properties.

LEASING SUPERVISOR BILLINGSLEY COMPANY 2005- 2008 Served as Leasing Supervisor for Austin Ranch, 2100 units on 1900 acres, with 89 different floor plans, supervised eight leasing professionals, set goals, lead monthly reviews, generated weekly reports, assisted with pricing and specials, walked vacant units to be placed on show sheet weekly. In addition, utilizing managerial and marketing concepts, vacancies reduced from 400 to less than 75 within one quarter. Maintained online marketing, supervised corporate housing accounts, organized community events, maintained and managed leasing floor to streamline leasing process for the eight leasing professionals that reported to me.

Key Accomplishments:

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•Achieved top producer status at this location.

•Was promoted to leasing supervisor within 3 weeks of hire.

•Doubled my yearly salary by earning commission.

•Oversaw leasing and marketing for 4 phases, up to 500 units in each phase, that were consistently at 95% occupancy.

MARKETING ANALYST SIMETRIX ENGINEERING CORPORATION 1999-2005 Utilized marketing skills and concepts to generate business and scout clients for busy software firm that offered call center software and online security services. Attended trade shows, networking events, contacted IT managers and set up consultations with our engineers. Recruited engineers by working with IT placement firms and oversaw Internet content and marketing collateral. Key Accomplishments:

•Saved the company $120,000 annually by reducing travel and working remotely that produced more effective results.

•Landed Microsoft and Lucent Technologies as clients for the firm. Certifications

Real Estate Leasing Agent Licensure, State of Illinois, 2013-2018

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